India, October 28th, 2021: Mid-day, Mumbai’s homegrown newspaper that is known as the last word in local news, has launched its brand-new photo syndication services, known as ‘Mid-day Content Services’. The services offer images for content creation and distribution. Mid-day’s new property provides exclusive access to photographs taken by the brand’s esteemed and award-winning photographers, capturing the essence of the city. Over the years, Mid-day has been capturing iconic moments through its lens and now the world has access to its entire catalogue, through the portal.
The photos shot by the Mid-Day team are available across more than 14 categories. These include award-winning images, Bollywood, business, Covid-19 pandemic, crime, events at Mid-day, exclusives, festivals. Some of the other categories are food & lifestyle, international images, Mumbai centric, news & politicians, real India and sports. Many a times searching for the perfect image to meet a deadline can take hours and yet the search results often end up including uninspiring and plain images. Hence, the campaign thought was curated keeping in mind the philosophy ‘every picture tells a story’ – users across the internet can now bring alive their unique story using Mid-day’s exclusive HD images. While the first phase of the campaign is working towards building awareness of the website with a focus on the top categories, the second phase consists of video interviews of Mid-Day photographers. This will be followed by ads in Mid-Day Print, Mid-Day ePaper, posts & stories across Mid-Day’s platforms, Instagram, Facebook, Twitter and web banners on mid-day.com .
Ms. Rachna Kanwar, Chief Operating Officer, Digital Media - Radio City and Mid-day said “Mid-Day has been continually pushing the boundaries of journalism. Our latest venture is an extension of our powerful and far reaching work as a news entity. Mid-day’s content services create a towering alternative for generic and emotionless images, with our best-in-class collection of photos on relevant topics that are refreshing, entertaining, and informatinal. Curated by our award-winning team of photographers, who have over the years, clicked some of the most poignant and iconic images of the city and its people. We continue to uphold our legacy as media stalwarts through this new and exciting launch.”
The world can have access to Mid-day’s photography catalogue and use these images by logging onto www.middaycontent.com.
About Mid-day
Mumbai's homegrown newspaper - Mid-day is a 42-year-old brand that is squarely focused on the city and its residents. Considered the last word in local news, it effortlessly straddles in-depth local reportage with exclusive entertainment news and robust sports coverage. Mid-day was the first newspaper to introduce a daily entertainment section with detailed and accurate news about the film, television and web industry, making Hitlist a game changer in daily journalism. It’s around-town section The Guide is the city’s only leisure guidebook to offer free and fair coverage of all that's new and worth experiencing in the city. Mid-day’s annual recognition of the best food and drink establishments to have opened in Mumbai - The Guide Restaurant Awards - has set a benchmark by being the only no-fear, no-favour F&B honour that the city hosts. Mumbai’s favourite tabloid continues to rank amongst the top 10 English national dailies as per IRS. (Source: IRS 2019 Q1 to Q4 (AIR)
Staying one step ahead, Mid-day has launched an interactive digital tabloid to keep its readers updated about the happenings in the city. For the first time ever in the history of print media, the first-of-its-kind digital tabloid is available on smartphones, laptops and tablets at an unbeatable price of ₹1 per day. Combining the traditional feel of newspaper reading with contemporary technology, Mid-day also launched its mobile app which is exclusively for subscribers. With fast-loading and optimised interface, readers can now stay updated with all things #MadeinMumbai anytime, anywhere. Mid-day is a subsidiary of Jagran Prakashan Ltd (JPL), India's leading media and communications group, with interests across print, radio, OOH, activation, mobile and digital, making it one of the largest media businesses in the country.
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