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New Delhi: 30th April 2022: Leading producer of handmade carpets Saraswati Global Private Limited (SGPL), a leading carpet manufacturer in India with a legacy of 43 years opened a 5000 sq feet store at 1st Floor Khasra No. 426, 132, Mehrauli-Gurgaon Rd, opp. Pillar No, Ghitorni, Delhi. The store, launched as a part of its expansion plan across markets, houses the latest in floor covering/ carpets collection from Saraswati Global with exclusive designs. The initiative comes under Saraswati Global's plans of expanding across the country to ensure a Pan India presence.
Saraswati Global Pvt. Ltd. India’s leading manufacturer of handmade area rugs further strengthens its retail footprint in India with the launch of its first store in Delhi, India. The newly opened store is spread over a total retail space of 5000 sq feet. The store is designed by Stambha Design House using signature design language. The store is an experiential journey into the brand’s rich history and decades of craftsmanship. It narrates vibrant stories from rural India through a curated ensemble of contemporary handmade rugs.
The store is home to a wide range of modern, contemporary, transitional and traditional hand-knotted rugs. The store offers hand-tufted carpets that combine the ancient craft of weaving with modern-day technology, and hand-knotted carpets that are one-of-a-kind rugs woven completely by hand on a special loom. All the products are of the premium category and some of them can take months to complete.
The 5000 sq feet store in Delhi, presents the customers a seamless space to touch and feel the products before buying. The exclusive range of carpets and rugs is available in wool, viscose, and cotton material and caters to the office and home interiors. The intricate and raveled designs are woven Romania, Abstract, Vista, Vector, and Boston styles.
Apart from helping the weavers with employment opportunities, Saraswati Global is also creating a scope of employment in retail. A total of 10 workers have been hired for the store in Delhi under various profiles.
Mr. Mahesh Choudhary Founder & Chairman Saraswati Global said “"Our expansion plans will strategically cater to the demands of our consumers in terms of both performance and personalization." North India is an important strategic market for Saraswati Global, and we will continue to provide the most up-to-date retail experiences for our customers to help them choose the best products for their individual needs, with a focus on handmade carpets."
In 2023, we plan to add 4-5 stores in Mumbai, Bangalore, Gujarat, Kolkata, and Hyderabad in upcoming years. We now have a strong presence in the metros and look forward to strengthening our presence in tier-ii and tier-lll markets as well,” he further added
About
Saraswati Global Pvt. Ltd. is India’s leading manufacturer of handmade area rugs, Founded in 1986, Saraswati has grown methodically, thoughtfully, and intentionally to become India’s largest vertically integrated production syndicate, producing exceptional rugs at nearly every price point and construction for customers in every channel of distribution: design, retail, hospitality, commercial, and big box accounts.
With a strong legacy of intricate patterns, technological innovations, and cultural heritage in rug making, Saraswati Global has taken the rug manufacturing industry to the next level of artisanship. Over the course of time SGPL had successfully built a strong and wide community of artisans and weavers who are the biggest strength of the company. With the making of these rugs, we preserve culture and knowledge for the coming generation of artisans.
Saraswati Global's journey to where it is today began in 1978 in Churu, Rajasthan. Initiated with a handful of weavers from the rural regions but a strong vision, the company quickly spread roots in the Indian markets. Since 1978, Saraswati Global has been perfecting the art of making exquisite and quintessential hand-made rugs for homes and businesses alike.
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