Mumbai, 29th September 2022: Breaking through the traditional communication clutter, Flipkart and MemeChat devised a seamless online-offline meme strategy that has successfully engaged 1 million netizens under the campaign umbrella of #UpgradeTohBantaHai. The campaign is in line with the brand’s communication narrative of enabling consumers to upgrade to the products that they aspire to have.
Striking a chord with the target group, the online campaign yielded 28,500 memes in a week's time with over 10 Million pre buzz and 13 Million post buzz reach on social media. The campaign is live across Twitter - where it was trending on the 4th place, and Instagram social media handles along with MemeChat platform and is further spread across OOH mediums via 500 autos in Bengaluru.
Speaking about the campaign, Agnik Ghosh, COO and Co-Founder of MemeChat said, “We are continuously working towards enhancing the social experience of our community while empowering brands to connect with their relevant audiences. Unlike the regular ads on billboards, memefying the autos serves a dual purpose of entertainment as well as grabbing the attention of the consumers about the campaign at the same time.”
Few Links of the Online Campaign:
. . . #FlipkartBigBillionDays #UpgradeTohBantaHai”
. . . . . #FlipkartBigBillionDays #UpgradeTohBantaHai”ADULTGRAM 
on Instagram: “Jamm ke shopping hogi 
. . . #FlipkartBigBillionDays #UpgradeTohBantaHai”
About MemeChat:
Brief: MemeChat is an application that was launched in 2019. It has emerged as one of the most popular homegrown social media networking apps for Generation Z and millennials. The app gathered a dedicated following in just a year with more than 1.2 million monthly active users (a current user base of 6 million Downloads) and over 20 million memes. MemeChat has officially worked with top Indian companies like Hotstar, Amazon Prime Video, Moj, Sharechat, EaseMyTrip, McDonalds, India Terrain, Slice, MediBuddy, PVR, NiyoX, MxPlayer, Paytm, Netflix, Zee5 and Codashop, creating their user-generated memes.
MemeChat recently secured more than USD 1 million in its second round of funding led by Beenext, a Singapore-based venture capital firm., became the only Indian startup to be included in the '500 Startups, one of the most active global venture capital firms’, a distinguished accelerator program for its 27th batch in 2020. The company recently launched India’s 1st exclusive NFT Marketplace for Memes called The Meme Club. It was also awarded second in the Atma Nirbhar Bharat Award, under the entertainment category amongst 6,940 entries from across the country.
Kindly let us know if you would require additional information regarding the announcement or would like to get a call with the spokesperson for a quick interaction.
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