Ditch the Guilt, Embrace the "Gud": Shilpa Shetty Kundra backed WickedGud Launches Healthy & Delicious Cup Noodles on Swiggy Instamart

Mumbai, 27^th May 2024: WickedGud, the better-for-you FMCG brand on a mission to un-junk kitchens nationwide, is proud to announce the newest addition to its portfolio – Cup Noodles. This exciting launch on     quick commerce platform Swiggy Instamart marks a significant step forward in the company's commitment to providing families with convenient, delicious, and most importantly, healthy meal options delivered in 10 minutes.

In today's landscape, where Gen Z significantly influences household purchasing decisions, mothers often navigate the challenge of providing nutritious meals without compromising on taste. Recognizing this dilemma, WickedGud aims to revolutionize the concept of convenience food by offering a healthier alternative to traditional pasta, instant noodles and chips. By deconstructing the notion of "junk" and reconstructing it with fresh, nutrition-rich multi-grain ingredients like dal, chawal, chana, atta, oats, and jowar, WickedGud addresses the need for high-nutrient, guilt-free indulgences.

WickedGud’s new Cup Noodles are anything but your average instant offering. True to their brand promise of “Wicked Taste and Gud Ingredients,” these noodles are:

• Made with Real Food: No Maida (refined flour), No Palm Oil, and No Added MSG.
• Packed with Goodness: Featuring whole wheat for a satisfying and nutritious base.
• Convenient and Delicious: Ready in minutes, these cup noodles offer a guilt-free indulgence in two delicious flavors, masala and desi-manchow.
• Budget-Friendly: At just ₹60 for a 67-70 gram cup, WickedGud Cup Noodles make healthy eating accessible for everyone.

Mr. Bhuman Dani, Founder and CEO at WickedGud said, “We are thrilled to unveil our latest addition, the Cup Noodles range, as part of our ongoing mission to un-junk India's kitchens. Consumer packaged foods are dominated by maida, oil, sugar and harmful chemicals. All the empty, calories, carbs and artificial elements that one can’t even pronounce, made me think twice before consuming them, let alone my family. And when I realized I wasn’t alone, I thought I should change this. WickedGud believes in creating a ‘habitual indulgence’ – a delicious and convenient option that doesn't compromise on health.”

Shilpa Shetty Kundra, Actor and Investor said “As a working mom myself, I understand the struggle of finding convenient, quick meal options for my family especially when on the go. WickedGud's new Cup Noodles are a game-changer! They're not only delicious and quick to prepare, but they're also made with real, wholesome ingredients that I can trust. Finally, a convenient meal option that doesn't compromise on taste or nutrition.”

Mr. Phani Kishan, CEO of Swiggy Instamart said, “Swiggy Instamart has emerged as the platform of choice for consumers who seek varied and nutritious options delivered in 10 minutes. It is our constant endeavour to increase the selection and quality of health-focused products available. The new range of healthy cuppa noodles by WickedGud is sure to delight health-conscious users who can now indulge in them guilt-free. Being on Instamart gives this healthier version of noodles access to users across the country, keeping them top-of-mind in the fast-growing quick commerce segment.”

WickedGud stands for empowering Indian mothers to break free from the constant compromise with food. With their innovative and nutritious products, they offer families a way to enjoy delicious and convenient meals without sacrificing their well-being.