Chennai, October 24, 2024: In a powerful display of commitment to Breast Cancer Awareness, Apollo Cancer Centres and Sundari Silks successfully hosted the "DrapePink" initiativea vibrant two-day saree showcase and awareness eventat the Sundari Silks showroom in T. Nagar, Chennai, on October 22nd and 23rd, 2024. In partnership with Apollo ProHealth, this event, a part of the #TalkPink-PinkPattu Campaign, served as an information hub focused on breast cancer prevention, detection, and survival.
The Chief Guest, Ms. Khushbu Sundar, the Indian politician, actress, and film producer, participated in the grand unveiling of DrapePink. The event featured a stunning array of elegant sarees, transforming the space into a pink haven. She was joined by Ms. Suneeta Reddy, Managing Director of Apollo Hospitals, Ms. Pavithra Manmohan, Director of Sundari Silks, and a team of breast oncologists from Apollo Cancer Centres.
A highlight of the event was the creative presentation of Sundari Silks' sarees, artistically shaped into the iconic pink breast cancer ribbon. This globally recognized symbol of hope and awareness in the fight against breast cancer was crafted to convey the strength and resilience of breast cancer survivors and the wider community. This thoughtful display beautifully captured the essence of the collaboration between Apollo Cancer Centres and Sundari Silks, merging cultural heritage with a powerful message of breast cancer advocacy.
"DrapePink" reaffirmed a strong dedication to raising public health awareness about breast cancer. The meet-and-greet session offered attendees a meaningful opportunity to engage in open discussions about breast health and learn essential breast self-examination techniques. Each participant received a copy of ArtCana beautifully illustrated book published by Apollo Cancer Centres. The book highlights the eight steps of breast self-examination, empowering women aged 25-50 to take proactive steps in managing their health. ArtCan, initiated by Apollo Cancer Centres, harnesses the therapeutic power of art to support cancer patients and raise awareness.
Ms. Khushbu Sundar remarked, "As women, we carry immense strength within us, and its crucial to channel that strength towards taking care of our health. Initiatives like 'DrapePink' are more than just campaignsthey are a call to action for every woman to prioritize her well-being. Early detection of breast cancer can save lives, and its time we break the silence around breast health, replacing fear with empowerment. I am honored to be part of this beautiful collaboration between Apollo Cancer Centres and Sundari Silks, where fashion meets awareness, encouraging women to take charge of their health and future."
Ms. Suneeta Reddy, Managing Director of Apollo Hospitals, stated, "Breast cancer, if detected early, can be managed effectively, and 'DrapePink' is our heartfelt effort to empower women with knowledge and awareness. This initiative, in collaboration with Sundari Silks, represents a fusion of tradition and health, showcasing the beauty of pink sarees while fostering a supportive community for women's health. We strive not only to treat illnesses but also to educate and prevent them. Through this initiative, we hope to dispel fears and encourage open discussions about breast health, which are crucial steps in the fight against breast cancer."
Breast cancer is one of the most common cancers among Indian women, affecting 25.8 out of every 100,000 women and resulting in 12.7 deaths per 100,000 women. The incidence is notably high in urban areas like Chennai, Bangalore, and Delhi, reflecting an alarming upward trend over the years. Young age is a significant risk factor, underscoring the importance of early education and intervention to improve outcomes and save lives.
Ms. Pavithra Manmohan, Director of Sundari Silks, commented, At Sundari Silks, we have always celebrated the rich tapestry of Indian culture through our sarees. Partnering with Apollo Cancer Centres for 'DrapePink' allows us to use our platform to weave a story of hope and awareness. The saree, a symbol of grace and strength, becomes a powerful tool in spreading awareness about breast cancer. We believe in the transformative power of conversations, and this event offers a unique opportunity to engage women in meaningful dialogue about their health."
Dr. Manjula Rao, Consultant in Breast Oncoplastic Surgery at Apollo Proton Cancer Centre, added, "'DrapePink' is a commendable initiative that brings the critical message of breast health to the forefront. By educating women on early symptoms and the significance of regular self-examinations, we empower them to take proactive steps towards their health. Awareness is the first step towards prevention, and this event is a beacon of hope that encourages women to address breast health concerns without delay."
As part of the ongoing effort to raise awareness for breast cancer, Apollo Cancer Centres has also initiated the #TalkPink-PinkPattu campaign. This initiative aims to create an environment where women feel comfortable discussing breast health openly, thus reducing fear and stigma. It emphasizes early detection and encourages women to be vigilant about changes in their breast health. Through the #TalkPink initiatives, Apollo Cancer Centres continues to actively engage with the public to raise awareness about the importance of breast health.
#WinningOverCancer
About Apollo Cancer Centre https://apollocancercentres.com/
THE CANCER CARE LEGACY: BREATHING HOPE INTO LIVES FOR OVER 30 YEARS
Cancer care today means 360-degree comprehensive care, which requires commitment, expertise, and an indomitable spirit from cancer specialists.
Apollo Cancer Centre has a network across India with over 390 oncologists to oversee the delivery of high-end precision Oncology Therapy. Our oncologists deliver world-class cancer care following an organ-based practice under competent Cancer Management Teams. This helps us in delivering exemplary treatment to the patient in an environment that has consistently delivered an international standard of clinical outcomes.
Today, people from 147 countries come to India for cancer treatment at Apollo Cancer Centre. With the first and only Pencil Beam Proton Therapy Centre in South Asia & Middle East, Apollo Cancer Centre.
No comments:
Post a Comment