Gurgaon, 22nd October 2024 — Channelplay Limited, a leader in retail marketing and visual merchandising solutions, has been selected to execute a major festive campaign for a leading laptop manufacturing brand Lenovo across India. Covering more than 100 stores in key cities and towns nationwide, this project further establishes Channelplay’s position as a go-to partner for large-scale visual merchandising solutions in the technology retail sector.
In the competitive laptop market, having a strong in-store presence during high-traffic seasons is essential for brand visibility and consumer engagement. Channelplay’s expertise in executing seamless, high-quality visual merchandising campaigns ensures the brand’s presence is elevated across all participating stores, creating a memorable shopping experience that drives consumer interest and purchase decisions.
“We are thrilled to manage this nationwide campaign for one of the top players in the laptop industry,” said Mr. Yasir Hussain, Vice President at Channelplay Limited. “Our team is fully equipped to execute flawlessly across the country, ensuring that every store reflects the brand’s vision and delivers an exceptional in-store experience.”
Channelplay’s ability to handle large-scale projects, even under tight timelines, has been a major factor in securing this prestigious PAN India contract. With extensive experience in managing visual merchandising campaigns for global brands, Channelplay continues to set industry standards in creativity, speed, and quality execution.
As the festive season ushers in increased footfall across stores nationwide, Channelplay’s execution is set to enhance consumer engagement and boost sales in the laptop category. Their focus on innovation, precision, and efficiency ensures that this campaign will deliver outstanding results across India’s diverse retail landscape.
About Channelplay Limited
Channelplay Limited is a premier retail marketing and sales enablement company, specializing in POSM production, field marketing, sales automation, and market research. With a vast network and innovative solutions, Channelplay is dedicated to driving brand growth and enhancing customer experiences.
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