Noida, India, April 22nd: World Earth Day was celebrated in full swing today at the world famous Okhla Bird Sanctuary Park, organised by U.P State Biodiversity Board (Ministry of Forest and Environment U.P) and Forest Department, Gautam Budh Nagar, Noida in association with SheWings, India’s fastest growing social enterprise (focussed on educating women and men on women health and hygiene management and also towards rural health education, environmental sustainability and waste management).
The celebration started with a cycle ride- ‘Ride to Nature’ in the morning which was flagged off by the Guest of Honour Mr. P. K Srivastava, D.F.O, Noida followed by plantation of saplings and distribution of eco-friendly products. A felicitation ceremony also took place at the end of the celebration, acknowledging the efforts of all those people who have contributed in their own way in protecting the mother earth. Ms. Nikita Sachdeva, C.R.O SheWings and Mr. L. Kaushik, Inspector, Forest Department, Gautam Budh Nagar, Noida were also present at the venue along with other dignitaries.
Brands like R for Rabbit and Bamboology also extended their support in being the gifting partner. The Ride to Nature (cycle ride) was started from sector 15 A Noida to Okhla Bird Sanctuary Park. Many Noida and Delhi based Cyclists’ group participated in full form.
Speaking on the occasion Mr Madan Mohit Bharadwaj, Founder SheWings said – “I think every day should be celebrated as earth day. The way we love our mother in the same way we should love our mother earth. SheWings has always supported and ran campaigns on this crucial topic - environment. We all have to be responsible for our actions of not destructing the beauty of the nature rather enhancing it with our controlled actions. On this day I would like to urge everyone to avoid and replace plastics as much as they can with sustainable and eco-friendly products”.
He further added- “I am thankful to U.P State Biodiversity Board and Forest Department, Noida for their commendable work that they are doing for Noida and extending full support in organising the programme today”. A big thank you to all the cyclists especially the EDR (East Delhi Riders group) for showing such a great enthusiasm”.
Mr P.K. Srivastava, D.F.O, Noida said “I am happy to see the zest of people who have come forward and participated in the celebration of the World Earth Day with us in the cycle ride. We have always extended our support and appreciated the companies and people who believe in doing something good for the better tomorrow. We all should plant a tree everyday and contribute on a daily basis for the environmental sustainability”.
"On this World Earth Day, we are delighted to collaborate with SheWings Foundation as a gifting partner and be a part of Ride to Nature supporting 'Invest in Our Planet'. It is essential to come together and start restoring the planet and rebuild the world's ecosystems. Companies in India must support, invest, participate and focus on building a climate-resilient economy to prevent environmental degradation and emphasize ecological protection. Planting trees is one of the basic initiatives one can contribute to reducing global warming. Furthermore, companies must curate sustainable approaches in their businesses and create awareness of eco-friendly life practices. Together, we must invest in our planet to attain and restore our green environment." Said - Mr Kunal Popat, Founder R for Rabbit.
About SheWings
SheWings is a social movement to spread awareness about women health and hygiene and also towards rural health education, environmental sustainability and waste management among homeless and low income group women. SheWings has been working relentlessly on ground to promote several earth friendly practices with an aim-Protecting the Source of Life for Mankind–‘Woman and Mother Earth www.shewingsfoundation.com.
About R for Rabbit
R for Rabbit is a team of young professionals dedicated to making the parenting experience wonderfully simpler and amazingly easier. The brand provides a diverse range of baby products that are developed by putting in special focus and understanding to the needs of both, the parents and the child. R for Rabbit works with the goal of providing babies with the best products, safe technologies and a comfortable lifestyle for their healthy development. Since 2014, R for Rabbit has grown its business across platforms, and in the coming years the company expects to invest in various new product categories. The company has crossed an Annual Run Rate of around INR 100 crores in the current financial year through online and offline channels. Recently, the company raised Series A funding of INR 40 crores from Private Equity Firm Xponentia Capital Partners.
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