India’s leading MarTech WebEngage partners with SGA PR to drive global discourse on retention marketing

Mumbai, 1^st October 2024: WebEngage, a full stack Retention Consultancy empowering brands to become enduring businesses, has partnered with SGA PR, a rapidly growing communications consultancy offering new-age business-oriented communications services. This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in the B2B SaaS ecosystem. 

WebEngage offers innovative retention marketing strategies to consumer brands for better and more effective engagement with their customers. Serving over 800 brands globally, including IKEA, Unilever, Walmart, Myntra, Bajaj Auto, Groww, Modern Electronics, Sony World KSA, Airtel Africa and Unacademy, WebEngage operates across diverse industries such as Retail & eCommerce, BFSI & Fintech, Edtech, Foodtech, Media & Publications, Gaming, Healthcare among others. The platform’s innovative solutions unify data, automate campaigns, and deliver AI-driven personalization, helping brands enhance customer retention and drive marketing ROI.

The MarTech industry across the globe is evolving rapidly with an increasing number of marketers opting for technology to boost their marketing programs. SGA PR’s expertise in crafting tailor-made communication narratives will help WebEngage in capturing the mindshare of marketers thus further cementing its position as a leader in the retention marketing space.

“Customer Engagement and Retention have become more important than ever as brands move towards sustainable, profitable growth. In our mission to tie together high-quality user retention with enduring businesses and make this a mainstream conversation, we are happy to have a partner who understands new-age communications and brings agility and proactivity in their approach.” said, Ankur Gattani, Chief Growth Officer, WebEngage.

Rahul Jain, Partner & Joint CEO of SGA PR, said, “We are excited to join forces with WebEngage that is building and driving the narrative for retention marketing and customer data platform (CDP) in the APAC and MENA region. Our program’s aim will be to establish strong brand credibility through innovative ideas and storytelling to establish the MarTech as the ‘partner of choice’ for retention marketing.”

This win further strengthens SGA PR’s portfolio, as the new-age communications consultancy works with a host of clients across BFSI, Fintech, PE/ VC, B2B SaaS, D2C, LogisticsTech and Blockchain among other large corporates.

Strategic Growth Advisors (SGA) also houses India’s largest Investor Relations firm, the country’s second largest Corporate Reporting business and a fast-growing Brand & Design vertical.