India Leads the Way: Nearly Half of Workers Identified as Advanced AI Users, Says Atlassian Research

The AI Collaboration Index reveals AI is saving Indian workers on average almost two hours a day

Bengaluru, November 20, 2024 – Atlassian, a global leader in team collaboration and productivity software, has launched its latest research report, the AI Collaboration Index. The report highlights that nearly half (46%) of Indian knowledge workers are advanced users of AI, significantly outpacing their counterparts in regions such as the US (34%), Germany (32%), France (26%), and Australia (23%).

The report, commissioned by Atlassian’s Teamwork Lab, surveyed 5,000 knowledge workers across India, the US, Australia, Germany, and France. It outlines four stages of AI collaboration - from basic adoption as a simple tool (stage 1) to advanced usage as a strategic partner and decision-making advisor (stage 4).

Even at the earliest stages of AI adoption, Indian knowledge workers are experiencing significant productivity gains. In India, those using AI as a simple tool (stage 1) report saving an average of 104 minutes per day, compared to the global average of around 45 minutes. This jumps to a whopping 127 minutes per day for strategic AI collaborators (stage 4), equivalent to more than an extra workday each week.

Jamil Valliani, Head of Product (AI), Atlassian said, “To unlock the full potential of AI, it is not enough for companies to simply deploy AI tools. They also need to give their employees room to experiment. At Atlassian, we have provided AI tools and LLMs in a secure environment to enable this. Employees have been able to use these building blocks to create AI solutions tailored to their team’s needs, accelerating adoption. All that is needed is a little time and willingness to experiment. Teams should feel encouraged and empowered to integrate AI as a strategic partner in their work.”

Additional Key Findings from India:

• AI Mindset: As workers progress in AI maturity, the benefits of their investment become increasingly evident. An impressive 92% of strategic AI collaborators (stages 3 and 4) report that the time they dedicate to learning and using AI has been well worth it.
• Effectiveness & Work Quality: Strategic AI collaborators not only complete tasks faster but also achieve higher-quality results. According to the research, 96% of these advanced users see a marked improvement in their work quality through co-creation with AI.
• Leadership’s Role: Leadership plays a pivotal role in fostering AI adoption. Indian organizations that encourage experimentation and provide a safe space for employees to explore AI without fear of failure see better outcomes. Among advanced AI users, 87% credit their leadership for creating an environment that supports innovation and experimentation with AI tools.

While most research that focuses on AI adoption, Atlassian’s AI Collaboration Index goes further, exploring how people perceive AI’s role in the workplace and its transformative impact on how we work. The report emphasizes the need for a mindset shift to unlock AI’s full potential - transitioning from seeing AI as just a tool to embracing it as a collaborative teammate, capable of driving innovation. This shift is crucial for Indian organizations to fully capitalize on AI’s opportunities.

For further details around the report, please visit the blog: https://www.atlassian.com/blog/productivity/ai-collaboration-report

Synapses partners with Microsoft to support startups in Tech Sector Decarbonization Challenge

New Delhi, 20 November 2024: The tech sector is one of the fastest-growing industries globally, but it also carries a significant carbon footprint. The world cannot race to the much needed low-carbon future, if the tech sector is left behind. Recognizing this imperative, the AIC-Synapses Innovation Foundation, in collaboration with Microsoft, launched the Tech Sector Decarbonisation Challenge in September 2024. By calling on startups with advanced solutions and a Technology Readiness Level (TRL) of 4 or higher, the challenge aimed to identify and support scalable innovations that would enable the tech industry to reduce its carbon emissions and work toward net-zero goals. TRL 4 represents the stage where key technology components have been validated in a laboratory environment, demonstrating proof of concept, but have yet to be tested in operational or real-world settings. Yesterday, we announced the finalists.

Throughout the challenge, startups presented innovative ideas spanning Energy Transition, Circular Economy, Energy-Efficient AI and Machine Learning, and Carbon Markets—all targeting crucial pathways to a sustainable tech sector. The top 12 selected participants had the unique opportunity to showcase their cleantech innovations at the Innovation Challenge Awards. Each finalist gained access to up to $150,000 in Microsoft Azure credits to advance their projects, specialized training, and incbation support from Synapses. These winners will also be evaluated by Synapses for potential investments The details of the shortlisted startups have been attached at the end.

Ruchira Shukla, Co-founder and Managing Partner of Synapses, said, "Large corporations are key stakeholders in the journey to net zero as they pilot new innovations and support startups with product iterations and feedback, and in the process reduce their own carbon footprint by deploying these solutions. Microsoft has been a leader on this front with a range of global initiatives focused on climate action and sustainability. Synapses supports engineering and science innovations in ClimateTech, helping them grow to become global market leaders. We are excited about this partnership with Microsoft in furthering the decarbonization of the technology sector."

"At Microsoft, we are committed to harnessing the power of technology to tackle the world’s most urgent challenges, with climate change at the forefront. By partnering with AIC-Synapses on the Tech Sector Decarbonisation Challenge, we’re not just supporting innovation but empowering a new wave of startups to create impactful solutions that will transform the tech industry’s environmental footprint. This challenge is a critical step in accelerating the transition to a sustainable, net-zero economy, and we’re excited to be part of the journey towards a cleaner, greener future,” said Alok Lall, COO, Microsoft India & South Asia.

As the program partner, Microsoft was instrumental in the program's success, actively participating in jury sessions to select the top 12 startups from a competitive pool of 166 applicants. Their support extended beyond selection, as they amplified the call for applications, helping to attract high-potential innovators. The program's culmination took place at Microsoft’s office, providing a fitting venue for showcasing groundbreaking solutions in a collaborative, industry-leading environment.

This initiative offered participants a valuable platform to present their technology-driven innovations to an esteemed panel of experts. The panel featured prominent incubators like AIC IIITH and Villgro; corporate leaders including Nasscom, IEEMA, MEHER Group, and Ckers Finance; and representatives from the consulting sector such as the Pan IIM Consulting Organization. Additionally, insights were shared by influential think tanks, government bodies, and leading startups like OMI Foundation, Invest India, and Promethean Energy respectively.

The Tech Sector Decarbonisation Challenge is a testament to the combined vision of AIC-Synapses and Microsoft for a cleaner, more sustainable tech industry. This initiative represents the steadfast commitment to leveraging technology for climate resilience and advancing India’s role in the global movement toward decarbonization.

About Synapses:

Synapses, is a pioneering venture capital fund dedicated solely to identifying and supporting STEM-based solutions for climate change and health. Founded by IIT alumni and veteran investors, Ruchira Shukla and Karthik Chandrasekar, Synapses, a US$ 125 million venture fund, fills a critical gap between STEM (Science, Technology, Engineering and Mathematics) ingenuity and commercialisation by backing STEM start-ups to tackle pressing climate and health challenges. 

AAO NXT to Celebrate Odisha’s Cultural Legacy at Asia’s Largest Trade Fair, Baliyatra 2024

India, 20 November, 2024 — AAO NXT, Odisha’s pioneering OTT platform, is thrilled to announce its extensive participation in the historic Baliyatra 2024, Asia’s largest open-air trade fair held annually in Cuttack. From November 15-24, 2024, AAO NXT will engage audiences with an immersive experience that pays homage to Odisha’s rich cultural heritage through exclusive content, live performances, and artist showcases at a sprawling 1000 sq. ft. branded stall. This milestone event is a perfect opportunity for AAO NXT to connect with Odia audiences while fostering the state’s heritage and artistry on a large, interactive platform.

Baliyatra, a vibrant socio-cultural event, celebrates Odisha’s ancient maritime history and marks the end of the Kartik month when mariners traditionally set sail for distant lands. The festival draws millions of visitors each year; in 2023 alone, it attracted over 8.6 million attendees, generated more than ₹200 crore in revenue, and featured over 2,000 stalls. With an even larger turnout anticipated this year, AAO NXT’s participation highlights the brand’s commitment to bringing Odisha’s stories and culture to the forefront of digital entertainment.

AAO NXT’s Baliyatra Engagement Highlights:

-        Daily Live Performances: From 7 PM to 10:30 PM, visitors can enjoy live performances by artists and musicians associated with AAO NXT and AAO Music. These events will showcase Odia music, dance, and drama, providing an engaging experience for audiences of all ages.

-        Exclusive Poster & Music Launch of GHAMAGHOT: On November 17, AAO NXT hosted a special poster and music launch for the highly anticipated Odia film GHAMAGHOT, with cast members, the director, and crew in attendance. The event provided a close-up experience with the talent behind AAO NXT’s original productions.

Connecting Odisha’s Culture to the Global Stage

At the heart of AAO NXT’s mission is a dedication to preserving and promoting Odisha’s cultural legacy. Through strategic digital storytelling, AAO NXT has created a platform that brings Odia stories, music, and film to life. This initiative at Baliyatra emphasizes not only the brand’s unique offerings but also its role in advancing Odisha’s artistic identity.

“Baliyatra is more than a trade fair—it is a celebration of our collective history, creativity, and cultural pride. AAO NXT’s presence here reflects our commitment to showcasing the artistic depth of Odisha. By integrating traditional Odia stories with modern digital entertainment, we’re able to create a bridge that connects audiences locally and globally,” said Kaushik Das, CEO of AAO NXT. “Our platform is not just about entertainment; it’s about reviving and preserving Odia heritage for future generations. With award-winning content like Daman, and blockbuster Malyagiri, we aim to provide a space where our culture thrives and inspires. This event is a chance to engage deeply with the people of Odisha and celebrate their stories in the very land where they originated.”

Celebrating Regional Artistry Through Innovation 

The collaboration with Baliyatra reinforces AAO NXT’s goal of elevating regional content on a national and international level. Over ten days, AAO NXT will deliver a comprehensive showcase of Odia culture, ranging from classical music to contemporary storytelling. By utilizing the Baliyatra platform, AAO NXT hopes to inspire the next generation of content creators, artists, and entertainers within Odisha, instilling pride in local heritage.

MMTC-PAMP Honoured Among Elite 10 at Forbes India DGEMS 2024 Summit

New Delhi, 20 November 2024: MMTC-PAMP, India's only LBMA-accredited gold & silver refiner has been recognized as one of the top 10 companies among an elite selection of 200 fast-growing enterprises at the Forbes India’s D Globalist Entrepreneur Mobility Summit (DGEMS) 2024 held at the Taj Palace, New Delhi. The company earned this distinguished recognition, following a rigorous evaluation process encompassing preliminary assessment and detailed nomination reviews.

MMTC-PAMP was selected in the list of top 10 companies as a result of its success, achievements and impactful contributions in transforming India's precious metals ecosystem. The company was awarded this recognition due to its consistent commitment to innovation, scalability, and global excellence in the precious metals industry.

Speaking on the honour and recognition of this award, Mr Vikas Singh, Managing Director & CEO, MMTC-PAMP, said, “Forbes DGEMS 2024 is an ideal platform for brands from diverse fields to engage, interact, and discuss innovative ideas. Being selected among the coveted Top 10 companies-list out of the Select 200 companies is a great honour and privilege. This achievement reflects MMTC-PAMP’s sustained growth as India’s most trusted and leading brand for the purest gold and silver. It highlights our dedication to serving our customers with excellence while also showcasing India’s growing prominence in the global precious metals market.”

MMTC-PAMP’s Managing Director & CEO, Mr Vikas Singh was also part of a panel discussion, “Ready for Global Conquest”. As a distinguished panellist at the summit, Mr. Vikas Singh shared insights on successful business practices that can be replicated globally. The exclusive founders-only forum brought together 200 of the most innovative and scalable companies from across industries.

The Forbes India D Globalist Entrepreneur Mobility Summit is an annual event that creates a unique platform for companies with globally scalable offerings to connect and collaborate. The summit aims to facilitate a borderless ecosystem for entrepreneurs through interactive sessions with global thought leaders and networking opportunities.

The gathering also witnessed prominent names like Mr Vikram Handa, Founder & Managing Director, Epsilon Advanced Materials; Mr Dinakar Munagala, CEO, Blaize; Mr Vipul Joshi, CFO, Ideaforge and many more.

MMTC-PAMP has received several awards since its inception from local and global industry bodies for refining, brand and sustainability. Also, MMTC-PAMP is India's First Precious Metals Company to have Science-based Emissions Reduction Targets Approved by the SBTi. MMTC-PAMP also has been recognised by the Asia and India Book of Records as the country’s only brand providing the purest gold and silver coins and bars with 999.9+ purity levels and positive weight tolerance to consumers.

Apollo Cancer Centre Performs India's 1st Successful Spinal Dorsal Root Ganglion Stimulation for Chronic Pain Relief Management

Brings life-changing relief to a 30-yr-old patient from Oman

Chennai, 20^th November 2024 – In a breakthrough towards redefining pain management, a team of spine surgeons and pain specialists at Apollo Cancer Centre (ACC), Chennai, performed India’s first Dorsal Root Ganglion stimulation surgery using spinal cord stimulator, bringing life-changing relief to a 30-year-old patient from Oman. This innovative procedure opens new avenues for individuals suffering from chronic, nerve-related pain when other treatments have failed. This marks a new chapter in pain management and showcases India’s advanced capabilities in healthcare innovation and treatment facilities.

The patient endured constant, debilitating pain in his groin and upper thigh area for over two years after undergoing surgery for a testicular tumour in Oman. After a thorough evaluation and multidisciplinary team efforts, the patient was found to have pain originating from a damaged nerve in the inguinal region (area where the lower abdominal wall meets the upper thigh). The genitofemoral nerve—a primarily sensory nerve—supplies the upper thigh and emerges from the spine, passing through muscles to reach the inguinal region. During the surgery in this area, the nerve was damaged, causing severe pain to the patient. It is known as genitofemoral neuralgia.

From Comedy to Darkness: Stuti Vinkle reflects on portraying diverse shades in Saajha Sindoor

Saajha Sindoor's Stuti Vinkle shares insights on balancing humor and complexity in her roles as Phooli, Katari, and Maharaj

Sun Neo’s popular show Saajha Sindoor features actress Stuti Vinkle in the role of Phooli. Recently, viewers have seen her portraying a series of diverse shades in her character. From the straightforward and simple Phooli to the dangerous Katari, and now to the humorous Maharaj Gulab Singh, Stuti’s range has captivated the audience. She recently shared her experience of playing these varied roles, discussing how it feels to bring each of these unique aspects to life on screen.

Stuti Vinkle says, "In recent scenes, I've had the exciting challenge of playing dual roles—both Maharaj and Katari. Maharaj, being a humorous character, was especially fun because he’s such a skilled classical dancer, and I even got to perform a dance that’s inspired by the famous moves from Bhool Bhulaiyaa. Balancing the comedic element with classical dance in a male role was a unique and rewarding challenge."

Also, she added, "Playing Katari, my first negative character, was equally thrilling. Katari’s persona really pushed me to explore a darker side, which was a new experience for me. Embracing such contrasting characters was an enriching process, and I loved every moment of it!"

Stuti Vinkle stars as Phooli in Saajha Sindoor, capturing hearts with her compelling on-screen chemistry with Sahil Uppal, who plays Gagan. The show follows the evolving marital journey of Phooli and Gagan, while Saroj, portrayed by Sangita Ghosh, plots to create discord between them. Saajha Sindoor airs every Monday to Saturday at 8:00 PM.

Marathi’s First AI Anchor Zeenia is Back: Zee 24 TAAS Ushers in a New Era of Election Coverage with ‘महासंग्राम’ on 20th November 2024

Zee 24 TAAS, Maharashtra’s leading Marathi news channel, proudly brings back its AI anchor, Zeenia, to spearhead its coverage of the high-stakes Maharashtra elections. Zeenia, renowned for her dynamic and insightful presentation, is on a mission to decode the pulse of Maharashtra's diverse population. Equipped with advanced AI-driven analysis, she will delve deep into critical subjects, including politics, religion, economics, and social issues, offering audiences an accurate and comprehensive understanding of the electoral landscape. Her unique ability to process real-time data and highlight nuanced voter sentiments ensures that viewers are empowered with sharp, unbiased insights throughout the election season.

As part of the channel's special programming, ‘महासंग्राम,’ Zee 24 TAAS will provide uninterrupted election coverage starting on 20th November 2024, from 7 am onwards and exit polls at 6pm. This extensive programming will feature live updates from constituencies across Maharashtra, exclusive interviews with political leaders, and in-depth discussions with renowned experts and analysts. With real-time updates on voter turnout, breaking news, and strategies shaping the political narrative, the channel ensures every angle is covered. Backed by advanced newsroom technology and a seasoned team of journalists, Zee 24 TAAS combines dynamic on-ground reporting with Zeenia's AI-driven insights, setting a new benchmark for election reportage. Don't miss ‘महासंग्राम’ as Zee 24 TAAS and Zeenia bring you the most engaging and comprehensive election coverage Maharashtra has ever seen.

As Maharashtra reaches a pivotal moment in its democratic journey, ‘महासंग्राम will serve as a reliable source of real-time updates and thoughtful analysis. The program will also spotlight reports from key constituencies, while expert panel discussions and exclusive interviews with prominent political figures will provide audiences with a comprehensive understanding of the electoral dynamics.

Highlighting the channel’s commitment to factual and impactful journalism, Mr. Kamlesh Sutar, Editor of Zee 24 TAAS, said: “Elections are a cornerstone of democracy, and Zee 24 Taas takes its responsibility seriously in bringing voters closer to the truth.'महासंग्राम' reflects our dedication to delivering accurate, unbiased, and meaningful news that empowers Maharashtra’s citizens to make informed decisions. Our focus will be on covering not just the numbers but the issues, aspirations, and voices that define this electoral process.”

Mr. Karan Abhishek Singh, CEO of Zee Media Corporation Limited (ZMCL), echoed this sentiment, highlighting, “We continue to prioritise credible and transparent journalism. With 'महासंग्राम,' Zee 24 TAAS is setting a new benchmark in election coverage, providing in-depth reporting that bridges the gap between voters and the democratic process. This programming looks forward to fostering an informed electorate that understands the stakes and significance of these elections.”

With its legacy of credibility, Zee 24 Taas is poised to decode alliances, uncover strategies, and gauge voter sentiments, keeping viewers informed and engaged throughout the electoral process. Through this special programming, the channel aims to empower citizens with insights needed to actively participate in shaping Maharashtra’s future.

Zee Media Corporation Ltd, one of India's leading media companies, has a strong presence in the news and regional genres, with 18 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.

Best Regards,

Agoda: Varanasi is the Cheapest Destination for End-of-Year Holidays

New Delhi, 19 November 2024 - Digital travel platform Agoda has announced its list of the most affordable holiday destinations for the end-of-year holidays. Travelers seeking budget-friendly accommodation options for Christmas and New Year’s Eve have many destinations in Asia to choose from, with Varanasi being the most affordable destination in India with an average room rate of 4136 INR per night.

Hat Yai, Thailand, leads the list as the most affordable on average in Asia with an average room rate of 3883 INR per night*, making it the top choice for cost-conscious travelers in late December. Following closely are Surakarta, Indonesia, and Varanasi, India, with rates of 3967 INR and 4136 INR per night, respectively. These destinations provide a mix of cultural experiences and scenic beauty, perfect for holiday celebrations.

Krishna Rathi, Senior Country Director India Subcontinent and MEA, at Agoda said: "The holiday season brings joy, cherished moments with friends and family, and the spirit of exploration. It's also a time when expenses can quickly accumulate, making budget considerations crucial for travelers. At Agoda, we take pride in offering great prices, ensuring that with affordable flights, accommodations, and experiences, there's more room in the budget for Christmas presents."

To compile the Cheapest Destinations ranking, Agoda looked at the room rates of the ten most popular cities in each of the nine analyzed markets. Since the rank is based on averages, deal hunters are likely to find even lower rates in these and other destinations on Agoda.

The nine destinations are:

1. Hat Yai, Thailand (Average room rate: 3883 INR)
   Whether it’s the holiday season or not, Hat Yai once again takes the crown in Agoda’s Cheapest Destination ranking.  The lively Southern Thailand city, known for its markets and delicious street food, comes alive during the holiday season with festive decorations and local celebrations. The Kim Yong Market is the perfect place for some last-minute Christmas shopping, with unique gifts and a lively atmosphere.

2. Surakarta, Indonesia (Average room rate: 3967 INR)
   Also known as Solo, Surakarta offers a rich cultural experience with its traditional Javanese arts and crafts. The city is home to the stunning Keraton Surakarta and the popular Pasar Gede market. During the holidays, visitors can enjoy traditional performances and local delicacies, making it an ideal destination for a culturally immersive end-of-year celebration.

3. Varanasi, India (Average room rate: 4136 INR)
   Varanasi, one of the oldest cities in the world, provides a spiritual and cultural journey. The Ganges River, with its famous ghats, offers a serene setting for reflection and celebration. As the year draws to a close, the city is adorned with lights and festivities, offering a unique blend of spirituality and year-end celebrations.

4. Dalat, Vietnam (Average room rate: 5234 INR)
   Once again, Dalat is the most budget-friendly tourist destination in Vietnam. As Christmas and New Year's Eve approach, Dalat transforms into a festive haven, with twinkling lights and joyful celebrations, creating an enchanting backdrop for unforgettable holiday memories. December typically brings cooler mountain air, ideal for an unforgettable end-of-year vibe.

5. Miri, Malaysia (Average room rate: 5487 INR)
   Known mostly for its natural beauty, Miri might not be the first destination that springs to mind for a Christmas holiday. However, the city on the northern coast of Sarawak, in the island of Borneo boasts cultural diversity and offers a relaxing holiday experience. After exploring the Niah Caves or enjoying time at the beach, visitors can take in the Christmas decorations that light up Miri Times Square. 
6. Subic, the Philippines (Average room rate: 7260 INR)
   Subic, with its sun-kissed shores and adventurous spirit, is a tropical paradise for the holidays. Christmas is an extended festive season in the Philippines, and Subic comes alive with its family-friendly attractions and vibrant local markets, providing a joyful setting for Christmas and New Year's celebrations by the sea.

7. Taitung, Taiwan (Average room rate: 8441 INR)
   Budget-savvy visitors or domestic travelers wishing to escape the big cities during the year-end holidays are best off in Taitung. Known for its stunning natural landscapes and rich indigenous culture, Taitung is located on the easternmost part of Taiwan and is the first to witness the island’s sunrise, making it a popular spot for New Year's celebrations. In recent years, it has become increasingly popular as a year-end destination, with several large-scale music festivals starting in November, attracting many visitors from afar.

8. Nagoya, Japan (Average room rate: 9201 INR)
   Nagoya, a city rich in history and modern attractions, offers a unique holiday experience. Visitors can explore the Nagoya Castle and the bustling Sakae district while enjoying Nagoya's popular and delicious cuisine Hitsumabushi (grilled eel) and Miso Katsu (pork seasoned with miso). The city's winter illuminations and festive markets create a magical atmosphere, perfect for celebrating Christmas and New Year's Eve.

9. Yeosu-si, South Korea (Average room rate: 10,805 INR)
   Yeosu, a coastal city known for its beautiful scenery and maritime culture, offers a serene holiday escape. Visitors can explore nature on Odongdo Island or the admire the city landscape from a Yeosu Maritime Cable Car. The city is an ideal destination for holiday celebrations, with immersive experiences such as the La Terrace Winter Village theme park offering a magical Christmas atmosphere.

Agoda's extensive offerings include over 4.5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in a single booking. Ideal for a carefree end-of-year holiday. Download the Agoda app for the latest deals or visit agoda.com/deals

REHAU HR Leader Recognized as India’s Top HR Leader and Woman Super Achiever at National Economic Growth Summit 2024

New Delhi, 19^th November 2024: Ashima Deepak Kaul, HR Head of REHAU India, was recently honored with two prestigious awards at the National Economic Growth Summit 2024, organized by Talent Value. The event, attended by top leaders and distinguished guests from various industries, recognized Ashima for her outstanding contributions to human resource leadership. She was conferred with the title of India’s Great HR Leaders to Work With and also named a Top National Woman Super Achiever. These accolades reflect her dedication to people-centric leadership and her exceptional ability to drive positive change in the organizations she leads.

With over two decades of diverse experience across multiple industries—including Manufacturing, Retail, Media, Fashion Retail, Pharma, and Building Solutions—Ashima has become a respected figure in the HR landscape. Known for blending her engineering mindset with a deep understanding of human behavior, she has built a reputation for fostering inclusive, growth-oriented environments wherever she has worked. At REHAU, she has played a pivotal role in developing talent, driving career growth, and creating an organizational culture that places people at the heart of the company’s success.

Ashima’s leadership philosophy centers on the belief that “People make all the difference.” For her, making a positive impact in someone’s life every day is not just a goal—it’s a way of working. She has always emphasized the importance of creating meaningful career opportunities for employees, not just filling roles. Under her guidance, REHAU India has cultivated a talent-first culture, focusing on retention, development, and creating lasting relationships.

Reflecting on her achievement, Ashima shared, “I am deeply honored to receive these awards, but they are not just a recognition of my efforts. They represent the incredible teams and individuals I have had the privilege to work with over the years. I believe in the power of people to drive success, and every milestone we achieve is a testament to the collective strength of the amazing individuals who make up our organization.”

In addition to her HR expertise, Ashima is a certified trainer and coach, with training in Predictive Index Analytics, Hays Evaluation, Thomas Assessment, and Enneagram. A passionate reader of science fiction and thrillers, she draws inspiration from both her professional experiences and her personal interests. When not at work, she enjoys traveling to the mountains and reading, which she says helps her stay grounded and inspired.

Looking to the future, Ashima remains committed to nurturing and developing talent at REHAU, with a continued focus on creating careers rather than simply filling positions. Her recognition at the National Economic Growth Summit highlights her ongoing impact as a leader who is shaping the future of HR and contributing to the success of both her team and the organization.

About REHAU INDIA

Established in India in 1997, REHAU is a German-based brand and a leading provider of polymer-based solutions in the global furniture and building industry. With a consolidated manufacturing facility transformed into a Centre of Excellence in Vadodara, REHAU leverages advanced German technology to specialize in a wide range of products, including uPVC Edgebands, solid surfaces, pre-laminated boards, laminates, and underfloor heating and cooling solutions. Renowned for its commitment to quality and innovation, REHAU is dedicated to exceeding the expectations of its customers with every product.

A Decade of Artistry and Tradition: Dastkari Haat Samiti Unveils its Grand Craft Bazaar in Pune

19th November, Pune: Dastkari Haat Samiti, the renowned platform for Indian artisans founded by cultural stalwart Jaya Jaitly, celebrates a decade of vibrant presence in Pune with the Dastkari Haat Craft Bazaar. This milestone event will be held from 26th November to 2nd December 2024 at the Dutch Palace, 16 Bund Garden Road, opposite Residency Club and Inox Theatre, Pune. The bazaar, open daily from 11:00 A.M. to 8:00 P.M., invites visitors to experience India’s most exquisite crafts, bringing together the nation’s diverse artistic traditions under one roof.

What’s new in this year's bazaar:

This year, the bazaar will feature an exquisite showcase of craftsmanship, offering unparalleled inspiration for architects and interior designers. With around 110 stalls representing 20 states, the event will introduce several crafts to Pune for the first time, highlighting collaborations between artisans and the Samiti on innovative design projects. Visitors can explore a rich array of traditional crafts, including silk carpet weaving and crewel embroidery from Kashmir, mud-mirror work and leather craft from Gujarat, silver jewellery from Rajasthan, metal craft from Delhi, Kavad art from Rajasthan and banana fibre creations from Karnataka. Terracotta from Gujarat and Odisha, glazed pottery from New Delhi, iron craft from Chhattisgarh, ceramic craft from Gujarat, Surpur art from Karnataka, natural dye and weaving from Gujarat, Kantha embroidery and Gamcha weaving from West Bengal, velvet prints from Rajasthan and Chikankari from Uttar Pradesh will also be featured.

Craft Skills for Architects and Interior Designers:

In addition, a stunning selection of textiles such as Bandhani, Ikkat, Chanderi, Maheshwari, Banarasi and Bagh prints will be on display, showcasing their versatility in applications that extend beyond garments to ceiling and wall panelling, including the iconic Parliament gallery designs. This year marks the setting up of an elevated ecosystem where architects, interiors and craftspersons can engage and potentially collaborate with each other. This curated collection celebrates the diversity and innovation of Indian craft, making it a must-visit for design enthusiasts.

Public Workshops:

The Samiti provides artisans with the opportunity to engage directly with visitors through interactive workshops. These immersive sessions offer hands-on training in traditional crafts such as Madhubani painting (Bihar), Patachitra art (Odisha), Warli art (Maharashtra), Kalighat painting (West Bengal) and Gond painting (Madhya Pradesh). These workshops also aim to serve as a platform for architects and interior designers to connect with master artisans thus paving the way for potential collaborations. All architects and interior designers can reach out to us on Instagram to schedule a special guided walkthrough of the bazaar with our team.

Workshop Dates: 27th November to 1st December

One of a kind Video Shopping:
For craft lovers outside Pune, Dastkari Haat is excited to introduce video shopping, enabling patrons across the globe to explore and purchase select pieces. Details about the timings are available on DHS’s Instagram handle “dastkari_haat”.

"Dastkari Haat Samiti has always been about celebrating the boundless creativity and resilience of India’s artisans. The potential of craft lies beyond just holding bazaars. While they are for human interaction, education and reflect the spirit of joy, we want to continue to move towards more interesting collaborations with architects and designers, placing the artisan at the centre of it all. As we mark a decade in Pune, our aim is not only to showcase these incredible crafts but to inspire deeper connections and collaborations that will carry our legacy forward."  said Jaya Jaitly, Founder, Dastkari Haat Samiti.

Dastkari Haat Samiti, celebrating 40 years of reviving Indian crafts, has unveiled a renewed brand identity to strengthen its commitment to artisans and handicrafts. This rebranding highlights the Samiti's dedication to supporting practitioners and its rooted voice in Indian design. The rebranding of Dastkari Haat Samiti brings its vibrant new identity to life through thoughtfully designed merchandise, including tote bags and coasters. These unique items, blending tradition with contemporary design will be available exclusively at the DHS stall.

About Dastkari Haat Samiti:

Founded in 1986, Dastkari Haat Samiti(DHS) has built a legacy of promoting Indian artisanship, empowering artisans and preserving India’s rich cultural heritage. Over the past 38 years, DHS has transformed into an emblem of cultural exchange and solidarity among India’s artisans. The Dastkari Haat Craft Bazaar heralds a new era for the Samiti, fostering opportunities for the next generation of artisans to engage with the public and forge meaningful collaborations. Anchored in its new identity, the bazaar stays true to its mission of championing Indian artisanship while embracing innovation and contemporary design. Through this effort, Dastkari Haat Samiti aims to welcome a new generation of craftspeople and patrons into its participative universe, encompassing shows, exhibitions, publications, workshops and much more.

Unicommerce Expands Technology Support for SUGAR Cosmetics Through Its Omnichannel Solutions

~ Unicommerce has been a trusted partner for SUGAR Cosmetics for 5+ years ~

~ Now deploys its solutions for SUGAR's omnichannel retail operations ~

~ Unicommerce omnichannel solution will integrate a network of physical stores, warehouses, brand websites, and multiple marketplaces ~

19 November 2024, New Delhi: Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, is powering SUGAR Cosmetics with its integrated technology stack to strengthen its e-commerce and retail operations.

The premium beauty & personal care brand has been leveraging Unicommerce’s technology, including its multi-channel order management and warehouse management systems, to streamline its e-commerce operations for over five years. With the recent addition of Unicommerce’s omnichannel retail management system, the brand will additionally power store fulfilment operations to serve its customers across digital and physical touchpoints.

According to recent trends by Unicommerce, the makeup products witnessed an order volume jump of over 100% during this year’s Diwali sales as compared to last year, indicating shoppers' growing interest in such products.

With its wide range of makeup products, SUGAR continues to build a strong network of physical stores nationwide. Integrating all the stores and warehouses on Unicommerce’s centralised platform will allow the brand to offer ship-from-store service to its customers. It will also enable the brand to switch orders between its warehouses and stores, thereby exposing more inventory and a wider assortment, leading to faster service.

The technology will also optimise return order processes, providing customers with a holistic brand experience and increasing upselling and cross-selling opportunities.

Speaking about the company's Omnichannel vision and partnership with Unicommerce, Jasmin Gohil, Chief Technology Officer of SUGAR Cosmetics, said, “In today’s fast-evolving market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction. We are a technologically focused brand, and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.”

Regarding the partnership, Kapil Makhija, MD and CEO of Unicommerce said, “The evolving retail industry has made it essential for brands to deploy technology that enhances the overall post-purchase experience for end consumers. Our long-term relationship with SUGAR is a testament to our excellent product, and we look forward to deepening our relationship with SUGAR and supporting their business operations through our unified technology platform.

As of Q2 2025, Unicommerce serves 3550+ clients, including D2C brands, retail and e-commerce companies, and logistics provider firms. With 260+ technology & partner integrations, the company has achieved an annual transaction run rate of 930+ million order items, managing 8800+ warehouses and 3150+ omni-enabled stores across geographies. Unicommerce eSolutions Limited is listed on the National Stock Exchange of India (NSE: UNIECOM) and the Bombay Stock Exchange. (BSE: 544227)

Stovekraft Unveils Orbitron Air-fryer Steamer 6.5 L: The Ultimate Kitchen Innovation for Healthier, Delicious Cooking

Mumbai, 19th November 2024 — Stovekraft, a leader in home appliances, proudly announces the launch of the Orbitron Air-fryer Steamer 6.5 L, a groundbreaking cooking solution designed to redefine home cooking. This advanced appliance combines powerful Air Whirl technology, digital controls, and versatile presets to make healthier cooking easy, fast, and tasty. With a spacious 6.5-litre capacity, Orbitron is engineered to deliver maximum flavour and nutrition without the need for excessive oil, making it the ultimate choice for modern kitchens.

The Orbitron Air-fryer Steamer features 12 convenient cooking presets such as popular favourites like fries, tikka, samosa, veg roast, pizza, cutlets, cakes, chips, roast nuts, Paani poori, and brownies for ease of cooking. Perfectly suited for Indian cooking, these presets empower home chefs to prepare a range of dishes effortlessly.

Orbitron also has a sleek digital touch control panel for simple and intuitive operation. Its Cooking Progress Glass Window provides a clear view, allowing users to monitor food as it cooks. It features a Flip button that automatically rotates the food, ensuring even heat distribution for perfectly cooked results every time.

“The Orbitron Air-fryer Steamer is designed with the Indian home chef in mind. It’s not only powerful and efficient but also simplifies cooking for busy households,” said Mr Rajendra Gandhi, Managing Director of Stovekraft. “This launch is a testament to our commitment to innovation that meets real consumer needs, making every meal a memorable experience.”

With 1500W power, the Orbitron ensures faster cooking times and retains food’s essential nutrients. Its Air Whirl technology circulates hot air evenly to create a crisp, golden texture on the outside while keeping the inside tender and juicy, transforming everyday ingredients into extraordinary meals.

Ideal for health enthusiasts and food lovers alike, the Orbitron offers unmatched versatility for preparing family meals, party snacks, and everything in between. With the Orbitron Air-fryer Steamer, Stovekraft continues to pioneer solutions that enhance the joy of home cooking while meeting today’s standards for nutrition and wellness.

The Orbitron Air-fryer Steamer 6.5 L is now available at major retail outlets nationwide.

About Stove Kraft Ltd:

Stovekraft Ltd (NSE/BSE: Stovekraft) is recognized as India's leading kitchen appliances brand, founded by Mr. Rajendra J Gandhi. Since its humble beginnings with kerosene wick stoves in 1994, the company has expanded its portfolio to over 1,000 products across its renowned brands—Pigeon, Gilma, Black + Decker, and Pigeon LED. With an annual turnover exceeding INR 1,300 Cr., Stovekraft boasts a robust distribution network comprising 600 distributors, over 75,000 retail touchpoints, 200 company-owned Pigeon Exclusive retail stores, and 60 Exclusive GILMA stores nationwide.

Stovekraft's global reach extends to 20+ countries, including the USA, the Middle East, and Africa, catering to major global clients like Walmart and Big Lots. The company operates the largest kitchen appliances manufacturing facility in the Harohalli Industrial Area near Bengaluru, with a second unit located in Baddi, Himachal Pradesh.

India to contribute 47% to global open finance user base by 2030: Global Open Finance Adoption Report (GoFar) 2024-2030

We are thrilled to announce the release of the Global Open Finance Adoption Report (GoFar) 2024-2030, an in-depth analysis of the trajectory of Open Finance across 48 countries. This report explores key growth trends, transformative use cases, and regional contributions driving Open Finance adoption globally. 

Key Highlights: 

1. Global User Base to Cross 1 Billion by 2030 

○ The Open Finance ecosystem is set to achieve an unprecedented milestone, with over 1 billion users globally by the end of this decade. 

2. Growth to Be Fueled by India, the US, and Brazil 

○ These three countries are identified as the powerhouses driving the expansion of Open Finance adoption worldwide. 

3. India: A Leading Force in Open Finance Adoption 

○ India is poised to contribute over 47% of the global Open Finance user base by 2030. 

○ Current Users in India (2024): 90 million

○ Projected Users in India (2030): 479 million 

4. Five-Fold Growth at Scale 

○ India’s Open Finance adoption showcases a staggering 5x growth in just six years, a testament to the transformative power of Open Finance in driving financial inclusion and innovation at scale. 

This report is a critical resource for policymakers, fintech leaders, investors, and innovators seeking to understand the opportunities and challenges shaping the future of Open Finance. The report was officially unveiled at SamvAAd 2024, a premier event dedicated to advancing the Open Finance ecosystem. 

Open Finance enables secure, user-consented sharing of financial data across institutions, fostering transparency, better decision-making, and personalized financial services. It is an evolution of Open Banking, expanding the scope beyond banks to include a broader range of financial data sources such as insurance, investments, pensions, and more. 

At the heart of India’s Open Finance ecosystem is the Account Aggregator (AA) framework, a ground-breaking initiative enabling individuals to securely access and share their financial data with their consent. Built on principles of data privacy and empowerment, the AA network ensures seamless, transparent data exchange between institutions, empowering users to make informed financial decisions. 

Sahamati, a non-profit industry alliance, has played a pivotal role in driving the adoption and awareness of the AA framework in India, fostering trust and collaboration between stakeholders in the ecosystem. 

Quotes:

"India's Account Aggregator framework is a cornerstone of our Open Finance journey, empowering millions with secure, consent-based access to their financial data. As highlighted in the Global Open Finance Adoption Report 2024-2030, this innovation is driving unprecedented growth, with India projected to lead the world in user adoption by 2030. The Account Aggregator ecosystem is not just a technology—it’s a transformative enabler of financial inclusion and economic growth." BG Mahesh, CEO, Sahamati 

“The Account Aggregator (AA) framework is a game-changer. It empowers individuals to take control of their financial data—deciding who to share it with and for what purpose. AA enables better planning, reduces missed EMIs, and makes the consequences of poor financial decisions more transparent. It’s a tool for financial self-awareness, which is the foundation of responsible credit use. Data-driven financial ecosystems present a huge opportunity to accelerate economic growth and enables consumers to make the right financial decisions for themselves. Account Aggregator is at the heart of this transformation and we’re excited about catalysing financial progress for the trustworthy through the framework.” Kunal Shah, Founder, CRED 

"The Global Open Finance Adoption Report 2024-2030 is a comprehensive exploration of how Open Finance is revolutionizing access to financial services and driving global inclusion. With India, the US, and Brazil leading the way, this report underscores the transformative potential of collaboration, innovation, and scale in achieving over 1 billion users by 2030. This is more than a report—it's a roadmap for a more inclusive financial future." Kiran Gopinath, Founder, Open Finance Connect 

Sign up to receive a copy of the report at https://sahamati.org.in/gofar  or https://openfinanceconnect.com 

Amit Shah, Piyush Goyal & Bhupender Yadav to address

‘FICCI’s 97^th Annual General Meeting and Annual Convention’

10:30 AM onwards, Thursday, 21^st November 2024

Audi-1, Level-2, Bharat Mandapam, New Delhi

Dear Friend,

FICCI is organizing it’s ‘97^th Annual General Meeting and Annual Convention’ on the theme – ‘Our Actions for Viksit Bharat’, on 21^st November 2024 at Bharat Mandapam, New Delhi.

• Mr Piyush Goyal, Minister of Commerce and Industry, Govt of India to address at 11:30 AM
• Mr Bhupender Yadav, Minister of Environment, Forest and Climate Change, Govt of India to address at 4:15 PM
• Mr Amit Shah, Minister of Home Affairs and Cooperation, Govt of India to address at 6:00 Pm

Other key speakers slated to address include

12:30 PM - 1:35 PM:

• Mr Kamran Rizvi, Secretary, Ministry of Heavy Industries, Govt of India
• Mr Amardeep Singh Bhatia, Secretary, DPIIT, Govt of India
• Mr Anant Goenka, Vice President, FICCI and Vice Chairman, RPG Group
• Mr Manish Sharma, Chair, FICCI Committee on Electronics and White Goods Manufacturing and Chairman, Panasonic Life Solutions India & South Asia
• Ms Sulajja Firodia Motwani, Chair, FICCI Maharashtra State Council; Chair, FICCI Committee on Electric Vehicles and Founder & CEO, Kinetic Green Energy & Power Solutions Ltd.

3:15 PM – 4:15 PM:

• Ms Anita Praveen, Secretary, Ministry of Food Processing Industries, Govt of India
• Mr Hemant Sikka, Co-Chair, FICCI Committee on Agriculture and President, Farm Equipment Sector, Mahindra & Mahindra Ltd.
• Mr Syed Junaid Altaf, Group Executive Director, FIL Industries
• Mr Subroto Geed, President- South Asia, Corteva Agriscience
• Mr Sanjiv Kanwar, Managing Director, Yara South Asia

5:00 PM – 5:55 PM:

• Mr Mahendra Singhi, Chair, FICCI Committee on Environment and Climate Change and Member of Board & Strategic Advisor, Dalmia Cements (Bharat) Ltd
• Ms Alexandra Dublanche, Chairwoman, Choose Paris Region
• Mr Philippe Varin, Chair, ICC Paris
• Mr Rizwan Soomar, Chair, FICCI Committee on Logistics and CEO & Managing Director (Middle East, North Africa & Indian Subcontinent), DP World
• Ms Abanti Sankaranarayanan, Co-Chair, FICCI Committee on Environment and Climate Change and Chief Group Public Affairs Officer & Member of Group Executive Board, Mahindra Grou

We invite you to attend and cover the event

Marathi’s First AI Anchor Zeenia is Back: Zee 24 TAAS Ushers in a New Era of Election Coverage with ‘महासंग्राम’ on 20th November 2024

Zee 24 TAAS, Maharashtra’s leading Marathi news channel, proudly brings back its AI anchor, Zeenia, to spearhead its coverage of the high-stakes Maharashtra elections. Zeenia, renowned for her dynamic and insightful presentation, is on a mission to decode the pulse of Maharashtra's diverse population. Equipped with advanced AI-driven analysis, she will delve deep into critical subjects, including politics, religion, economics, and social issues, offering audiences an accurate and comprehensive understanding of the electoral landscape. Her unique ability to process real-time data and highlight nuanced voter sentiments ensures that viewers are empowered with sharp, unbiased insights throughout the election season.

As part of the channel's special programming, ‘महासंग्राम,’ Zee 24 TAAS will provide uninterrupted Lok coverage starting on 20th November 2024, from 7 am onwards and exit polls at 6pm. This extensive programming will feature live updates from constituencies across Maharashtra, exclusive interviews with political leaders, and in-depth discussions with renowned experts and analysts. With real-time updates on voter turnout, breaking news, and strategies shaping the political narrative, the channel ensures every angle is covered. Backed by advanced newsroom technology and a seasoned team of journalists, Zee 24 TAAS combines dynamic on-ground reporting with Zeenia's AI-driven insights, setting a new benchmark for election reportage. Don't miss ‘महासंग्राम’ as Zee 24 TAAS and Zeenia bring you the most engaging and comprehensive election coverage Maharashtra has ever seen.

As Maharashtra reaches a pivotal moment in its democratic journey, ‘महासंग्राम will serve as a reliable source of real-time updates and thoughtful analysis. The program will also spotlight reports from key constituencies, while expert panel discussions and exclusive interviews with prominent political figures will provide audiences with a comprehensive understanding of the electoral dynamics.

Highlighting the channel’s commitment to factual and impactful journalism, Mr. Kamlesh Sutar, Editor of Zee 24 TAAS, said: “Elections are a cornerstone of democracy, and Zee 24 Taas takes its responsibility seriously in bringing voters closer to the truth.'महासंग्राम' reflects our dedication to delivering accurate, unbiased, and meaningful news that empowers Maharashtra’s citizens to make informed decisions. Our focus will be on covering not just the numbers but the issues, aspirations, and voices that define this electoral process.”

Mr. Karan Abhishek Singh, CEO of Zee Media Corporation Limited (ZMCL), echoed this sentiment, highlighting, “We continue to prioritise credible and transparent journalism. With 'महासंग्राम,' Zee 24 TAAS is setting a new benchmark in election coverage, providing in-depth reporting that bridges the gap between voters and the democratic process. This programming looks forward to fostering an informed electorate that understands the stakes and significance of these elections.”

With its legacy of credibility, Zee 24 Taas is poised to decode alliances, uncover strategies, and gauge voter sentiments, keeping viewers informed and engaged throughout the electoral process. Through this special programming, the channel aims to empower citizens with insights needed to actively participate in shaping Maharashtra’s future.

Zee Media Corporation Ltd, one of India's leading media companies, has a strong presence in the news and regional genres, with 18 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.

ZigZag Vodka ushers in a new era of Bold Spirits with its Spectacular Delhi Launch, Redefining Individuality and Spontaneity

ZigZag Vodka, the latest game-changing addition to India's spirits scene, made an unforgettable debut in the national capital of India. This launch captivated the city's trendsetters, influencers, and mixologists with an evening celebrating bold self-expression, vibrant creativity, and living life off the beaten path.

Held at The Upper HSE by Tivoli, the event perfectly reflected ZigZag’s unconventional and bold spirit. Guests were immersed in a dynamic atmosphere featuring stunning light installations, immersive experiences, and a custom cocktail bar. The curated cocktail menu, created in collaboration with Lair and its Beverage Director, Navjot Singh, showcased ZigZag Vodka’s range of exciting flavours, crafted to bring each moment to life with energy and character.

From an hourly-changing immersive cocktail experience curated by LAIR (one of Asia’s 50 Best Bars) in the ‘Zig’ room — featuring performance by the Divine Feminine troupe — to electrifying live acts by GNDHI, Sarthak Mudgal, and OG Shez in the dynamic ‘Zag’ room, the venue was split into two unique spaces. Every moment was packed with high energy and unforgettable experiences.

“This launch is about more than just introducing a new vodka; it’s about sparking a movement of individuality,” said Ishwaraj Bhatia, Co-Founder of ZigZag Vodka. “ZigZag is for those who embrace the unexpected and unconventional, celebrating their uniqueness. The energy and creativity at last night’s event perfectly captured that spirit.”

ZigZag Vodka will be available across select outlets and premium bars in Delhi NCR and Goa starting this month, with plans to expand into Assam soon. With its bold flavours, exceptional smoothness, and a lifestyle that celebrates spontaneity, ZigZag is already making waves, setting a new standard in taste, creativity, and brand culture.

About ZigZag Vodka:

ZigZag is your passport to the unconventional. Crafted for those who live life in all its vibrant flavours, it blends premium quality with a bold, trendsetting edge. From the Original to the exciting Lime, Orange, and Green Apple, each sip of ZigZag is an invitation to step off the beaten path and embrace life’s unpredictable journey. After all, the most exciting journeys in life are never straight—at ZigZag, we believe in "Never Walk Straight.”

Birla Opus Paints unveils its 4th factory at Chamarajnagar, Karnataka

~Birla Opus Paints raises capacity to 866 MLPA, catapults to become the 2^nd largest decorative paints player by installed capacity~

 

19^th November, Chamarajnagar, Karnataka, India: Chairman of the Aditya Birla Group, Mr. Kumar Mangalam Birla, today unveiled the fourth plant of Birla Opus Paints, a division of Grasim Industries Ltd., at Chamarajnagar, Mysore. This fully automated, integrated paint plant commenced its commercial production today which raises the company’s manufacturing capacity to 866 MLPA (Million Litres Per Annum) and catapults Birla Opus Paints to become the 2^nd largest decorative paints player by installed capacity.

Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group said, “Our paints business speaks to a new India, a confident and aspirational India. Our aspirations embody this spirit of a bold, confident India. The launch of Birla Opus Paints earlier this year marked a pivotal moment in the Indian paints industry as we look to redefine the industry. The business is progressing in line with the plan with an impactful journey so far and is on track to hit the revenue target of Rs.10,000 Cr within the first 3 years of full-scale operations.” He added, “To cater specifically to the growing needs of the southern region, our fourth state-of-the-art manufacturing facility in Chamarajnagar supports our growth strategy. This new facility will help us provide quality products and services to customers with increased responsiveness, underscoring our unwavering commitment to becoming a leader in the decorative paint industry.”

The Chamarajnagar plant, with a capacity of 230 MLPA, will produce Water based paints, Enamel paints and Wood Finish Paints. The Water based paints will use in-house manufactured advanced Emulsions as key raw material through unique polymer synthesis process helping company offer innovative paint features like multi stain resistance, outstanding dirt resistance, crack bridge-ability and high scrub resistance leaving no furniture marks when consumer paints with Birla Opus luxury products. The Solvent based paints will use inhouse resins with exquisite designer molecules for high corrosion resistance, better durability, faster drying and superior gloss. The plant is fully sustainable with zero liquid discharge and equipped with 4th generation manufacturing technology to manage supply chain at lightning speed, with zero defects and end to end product traceability - a first of its kind feature.

Birla Opus Paints had previously outlined plans to establish six strategically located manufacturing plants with a total capacity of 1,332 MLPA, at an upfront investment of Rs.10,000 Cr. The paints business has already incurred a total capex of Rs. 8,470 Cr. (85% of the total project costs). Currently, four plants are operational, contributing 866 MLPA. Of the remaining two, the Mahad plant near Pune has entered trial production, while the Kharagpur plant near Kolkata is progressing as planned.

Mr. Himanshu Kapania, Director, Aditya Birla Group, said, "Birla Opus Paints continues to make rapid strides as part of its growth journey. With 4 out of our 6 state-of-the-art, fully automated manufacturing plants now operational across Panipat, Ludhiana, Cheyyar and Chamarajnagar, we are well-positioned to meet growing demand by having higher supply capacity. The inauguration of our fourth plant marks a key milestone, reinforcing our commitment to progress."

At the time of launch, Birla Opus Paints had committed to offer the widest product range with 145+ products and 1,200 SKUs across Water based paints, enamel paint, Wood Finishes, Waterproofing and Wallpaper. As of September 2024 end, the company has already placed 129 products out of planned 145+ products with over 900 SKUs. The launch of Chamarajnagar plant will help Birla Opus Paints expand its product portfolio with exclusive products like Indian PU Wood Finish, special factory-made shades of Enamels, besides bringing down logistics cost to serve the market better. The product quality is already receiving excellent feedback from customers and painters as business is recording robust month on month growth.

Mr. Rakshit Hargave, CEO, Birla Opus Paints, said, “Our dedication to cutting-edge R&D, ESG initiatives, and smart factory technology is delivering the best quality of decorative paints in the country with host of differentiated product features for the entire eco system. The opening of our fourth fully automated factory is a reinforcement to our commitment of building a successful paints business in India.”

Birla Opus Paints today also announced the pilot launch of its Franchisee led Painting Services - PaintCraft Partner to supplement its direct painting services.

The company’s confidence on the quality of its products is reflected in the latest advertising campaign ‘Naye Zamane Ka Naya Paint' showcasing innovative features - like no marks scuff resistant paint, excellent dirt pickup technology, high coverage, 10% free paint promotion and warranty on the entire range of products up to 16 years etc after a memorable launch campaign - ‘Duniya Ko Rang Do'.

Birla Opus Paints is now available in over 4,300+ towns pan-India covering all large and mid-size towns in every district of the country and fast spreading across small towns and rural markets.

Nexus Seawoods Mall Announces Second Edition Of ‘The Gloss Box’, In A Bigger & Better Avatar

Navi Mumbai, 19th November 2024: After the overwhelming success of last year's campaign, Nexus Select Malls is proud to bring back The Gloss Box, the city's most anticipated and exclusive Cosmetics, Grooming, and Wellness event. Starting on 16th November to 1st December, Nexus Seawoods Mall will once again host a lineup of top Indian and international beauty and wellness brands, renowned experts, and unforgettable experiences – all designed to celebrate your unique style, health, and well-being.

Prepare for an immersive, interactive experience like no other, as we transform the mall into a beauty paradise. Featuring cutting-edge displays, where you'll have the chance to explore the latest innovations in skincare, makeup, hair care, and wellness. Get up close with live demonstrations, enjoy personalized makeovers, and even take part in exclusive masterclasses hosted by some of the most celebrated beauty professionals in the industry.

And that's not all! Shop your favourite beauty and fashion brands at The Gloss Box and enjoy an array of exciting offers, including:
• Exclusive vouchers and 2X reward points
• Special gifts with purchase over 10,000/-
• Opportunities to win big in our Shop and Win campaign with a KIA Seltos SUV*

Participating brands include top names like Mac, Sephora, Nykaa, Tira, Color Bar, RAS, Sugar, and many more! Whether you’re looking for the perfect gift or want to treat yourself to something truly special, The Gloss Box at Nexus Seawoods Mall will have everything you need to unlock your most radiant, personalized self.

Join us for an unforgettable beauty experience, and let’s make this season sparkle!

Shubhman Gill’s Tips to Get Cracking on Your Bathing Regime This International Men’s Day

International Men’s Day is the perfect time to celebrate the men who inspire us — and what better way to honour them than by starting the day with a fresh grooming routine? Great grooming isn’t just about looking good; it’s about feeling your best and boosting your confidence. When you take the time to refresh and recharge with the right products, you’re ready to take on the day, no matter what it brings. It’s all about self-care, confidence, and showing up as your best self. So, this International Men’s Day, get cracking on your bathing regime and make it a habit that helps you feel energized and unstoppable every day.

Key Steps to Elevate Your Bathing Regime

1. Start with a Clean Slate: Face Wash

Before you step into the shower, start with a good face wash. Your face is your first impression, so it’s important to cleanse it properly. Look for a face wash that’s gentle on your skin but effective at removing dirt, oil, and impurities. A refreshing, invigorating face wash will set the tone for the rest of your grooming routine and give you that clean, fresh feeling that will last all day.

2. Invigorate Your Skin: Shower Gel

Nothing gets you feeling more refreshed than a high-quality shower gel. Choose a formula that not only cleanses but also nourishes your skin. A great shower gel should leave your skin feeling hydrated, smooth, and smelling amazing.

3. Aftershave: Smooth and Soothing

For the men who shave regularly, an aftershave is an essential part of your post-shave routine. It helps to soothe and hydrate the skin after shaving, reducing irritation and leaving your skin feeling smooth and cool.

ITC Fiama Men Brand Ambassador and renowned cricketer Shubman Gill says, "Routines are my secret weapon! I’m all about the hustle—working hard, pushing limits, and levelling up every day. But I also know when to hit pause and recharge. My go-to unwind? A refreshing, indulgent shower. Whether I’m blasting my favourite playlist or just zoning out under the water, Fiama Man Grooming Essentials is the ultimate vibe. It gives me that fresh, energizing kick to kick off the day or the chill-out boost I need after a grind. It’s grooming with a purpose—instant mood upliftment, maximum freshness, and always ready to bring my A-game!"

4. The Finishing Touch: A perfume spray

To complete your grooming ritual, apply a subtle, long-lasting fragrance. A good perfume spray adds that final layer of confidence and leaves a lasting impression. It’s the invisible accessory that ties your whole look together.

It’s time to prioritize yourself and embrace the little rituals that make you feel refreshed, confident, and ready to take on the world. Whether you’re starting your day with a boost of energy or winding down after a long one, a great bathing routine is the perfect way to treat yourself. With Fiama Man Grooming Essentials, you get everything you need to refresh, cleanse, and hydrate — from invigorating face wash and shower gel to soothing aftershave and a perfume spray. This gift box pouch makes every moment of your grooming routine a chance to feel your best and take on the day with confidence.

This International Men’s Grooming Day, explore Fiama’s range for a bathing upgrade that keeps you feeling confident and ready to take on the world. Visit www.fiama.in to explore a wide range of products that will elevate your bathing ritual to new heights of indulgence and enjoyment.

Bollywood Actors Deepika Padukone and Ranveer Singh Rent an Apartment in Mumbai for Rs 7 lakh per month: Square Yards

Bollywood actor Deepika Padukone, along with her husband Ranveer Singh, has recently leased an apartment in Mumbai’s upscale Beau Monde Towers Co-operative Housing Society Ltd, for a monthly rent of Rs. 7 lakhs. The project is located in Prabhadevi, a locality in Mumbai which provides seamless connectivity to both the Western and Central suburbs, as well as key roadways such as the Western Express Highway and the Worli-Bandra Sea Link. The area is renowned for housing the iconic Siddhivinayak Temple and is in close proximity to popular landmarks like Dadar Beach and High Street Phoenix.

According to Square Yards, the apartment rented by the couple spans a built-up area of 3,245 sq. ft. (~301.47 sq. m) and a carpet area of 2,319.50 sq. ft. (~215.49 sq. m), along with three dedicated car parking spaces. The lease agreement, registered in November 2024, spans a tenure of 36 months and includes an initial security deposit of Rs. 21 lakhs. The rental arrangement follows a tiered structure, with the monthly rent set at Rs. 7 lakhs for the first 18 months, rising to Rs. 7.35 lakh for the remaining 18 months.

Deepika Padukone already owns a property in Beau Monde Towers, a luxury residential project by the Ashwin Sheth Group which offers 2, 3, 4, and 5 BHK apartments. Her latest leased apartment is an addition to her recent real estate investments, which include a premium apartment in Bandra and a spacious bungalow in Alibaug.

Deepika Padukone, one of Bollywood’s leading stars, continues to shine on the global stage. Recently, she garnered widespread acclaim for her performance in Pathaan, which became a massive box office hit. She also represented India as a presenter at the Oscars 2023, earning international praise. Additionally, Deepika was honoured with the TIME100 Impact Award for her contributions to cinema and mental health advocacy, further cementing her status as a global icon.

Star Bharat’s show ‘Shaitani Rasmein’s actor Siddhant Issar: “ A person like Ratan Tata is an Alpha male.”

Star Bharat’s show ‘Shaitani Rasmein’s actor Siddhant Issar shared his insights about Alpha Male

We often picture an ‘Alpha male’ as someone unbreakable – strong, confident, and tough as steel. But behind that powerful exterior, there’s often a heart that feels deeply, cares immensely, and sometimes even sheds a tear. Actor Siddhant Issar who is playing the role of Maalik in the Star Bharat’s show ‘Shaitani Rasmein’ shared his insights about Alpha male. 

He says, “Alpha male are the protectors of their loved ones and family. Today, society often misinterprets this, but being an Alpha doesn’t mean you have to be muscular. Take Ratan Tata, for example. He’s one of the most successful businessmen in the world, yet he has such a soft heart, always thinking about the welfare of common people. His strength doesn’t come from his body but from his mindset. His kindness made him an Alpha leader. In my own life, my father is an Alpha man. Though his image might seem tough, he is the kindest person I know. I might be scared of my mother, but my father is like my best friend, my teddy bear. Even in Bollywood, Salman Khan is the Alpha male, tough on-screen or for the outside world, but at home, he shows immense respect to his parents and helps many people. True Alpha male are strong in character, compassionate at heart, and protective of those they love.”

He further added, “Alpha male, are often softest with their family, friends, and loved ones. I’m actually the type who gets emotional easily and tears up quickly. People say men don’t cry, but that’s far from true. While I may appear strong to the outside world, in my personal life, I have a really soft heart. Playing the negative role of Maalik on Star Bharat’s ‘Shaitani Rasmein,’ I get told by everyone on set, ‘You’re nothing like a Maalik in real life!’ My look might make people think I fit these intense roles, but I’m actually very kind-hearted. Sometimes I wonder if people mistake my kindness for weakness, but that’s not the case!”

*Watch ‘Shaitani Rasmein’ every Monday to Saturday at 10:00 pm only on Star Bhar*

Successful Seminar on Holistic Health and Wellness Empowers Mid-Age Women at Wockhardt Hospitals, Mumbai Central

Mumbai, November 15, 2024: Wockhardt Hospitals, Mumbai Central, recently hosted a successful seminar titled “Holistic Health and Wellness: A Complete Guide for Mid-Age Women.” The event drew a large audience of women eager to enhance their well-being through interactive sessions, expert insights, and health assessments customized for mid-life health concerns.

The seminar offered a variety of expert-led sessions, with Dr. Gandhali Deorukhkar, Consultant - Obstetrics and Gynaecology and Coordinator of the Maternity Department at Wockhardt Hospitals, leading the event's introduction and underscoring the importance of holistic health. The line-up of distinguished speakers included:

Nutrition: Mr. Dinesh Shringarpure, who provided valuable insights on dietary habits essential for mid-life health.

Skin and Hair Care: Dr. Aditya Mitesh Dharia, who discussed effective ways to maintain healthy skin and hair as women age.

Looking Fab at 50: Namita Nanal, who shared tips on staying fit and confident throughout the 50s and beyond.

Financial Freedom: Mrs. Deepika S., who highlighted strategies for achieving financial independence.

Breast Care: Dr. Meghal Sanghavi, who covered essential practices in breast health and the importance of early detection.

Meditation and Sound Therapy: Mr. Vishal Sukhtankar concluded the seminar with an immersive session on meditation and sound therapy, helping attendees unwind and connect with their inner peace.

In addition to the talks, the event featured engaging workshops and booths with foot massages, nail art, and bone mass density (BMD) check-ups. Attendees were also invited to a discounted mammography screening camp, underscoring the importance of regular health screenings.

Dr. Gandhali Deorukhkar reflected on the event’s impact, saying, “It was inspiring to see so many women come together to prioritize their health and well-being. This seminar provided them with a holistic approach to navigate mid-life challenges confidently. Our goal was to address not only physical health but also mental, emotional, and financial wellness.”

The seminar concluded with a community message, encouraging participants to connect with Wockhardt Hospitals for continued support and guidance on their health journeys.

About Wockhardt Hospital:

Wockhardt Hospitals is a chain of tertiary care super-specialty hospitals with facilities in, Nagpur, Rajkot, South Mumbai and North Mumbai. All Wockhardt Hospitals have state-of-the-art infrastructure and globally benchmarked processes to enable Patient Care & Safety. Wockhardt Hospitals Ltd. is one of the few professionally managed corporate hospital groups in the country which prioritises patient safety and quality of care at the core of its strategy. The overall 1500 bedded hospitals & has over 1000 Standard Operating Procedures or Protocols for both clinical and non-clinical processes in place. The guiding philosophy is to serve and enrich the Quality of Life of patients.

BFSI and Flex Spaces Emerged as Key Demand Drivers for Office Spaces: Vestian

Delhi, 19^th November 2024: In the third quarter of 2024, BFSI and Flex Spaces emerged as key demand drivers for office spaces. . These sectors account for 39% of the pan-India absorption in Q3 2024, an increase of 20% from the previous quarter. Conversely, the share of IT-ITeS sector declined from 38% in Q2 2024 to 23% in the current quarter. This demand shift may alter the demand-supply dynamics across the country.

Q3 2024 recorded the highest quarterly absorption rate in 2024, totalling 18.61 million square feet amid heightened geopolitical tensions in the Middle East.  Moreover, an increase of 17% over the previous year and 9% compared to the last quarter in absorption could be attributed to India’s robust GDP growth compared to other major economies of the world which lured several large MNCs to lease new office spaces or expand. Following the same trend, new completions also increased by 3% over the previous quarter, reaching 12.80 Mn sq ft in Q3 2024. However, construction activities have reduced by 4% compared to the corresponding quarter of last year.

Amid robust absorption and healthy supply, pan-India vacancy was reduced by 90 bps over the previous quarter, reaching 14.8% in Q3 2024. Despite a reduction in vacancies across the top cities, average rentals remained range-bound over the previous quarter.

Office Market Summary: Q3 2024

City	Absorption (Mn sq ft)	Y-o-Y Change (%)	Q-o-Q Change (%)	New Completions (Mn sq ft)	Y-o-Y Change (%)	Q-o-Q Change (%)
Bengaluru	6.63	84%	56%	3.60	33%	3%
Chennai	2.01	NIL	15%	0.50	-58%	-29%
Hyderabad	2.79	-25%	-18%	4.10	-25%	41%
Mumbai	2.25	-2%	-34%	0.90	NIL	-73%
Kolkata	0.11	-45%	-52%	0.00	-100%	NA
Pune	2.33	112%	-19%	1.40	-26%	180%
NCR	2.49	-17%	118%	2.30	360%	53%
Total	18.61	17%	9%	12.80	-4%	3%

Source: Vestian Research

City-wise Analysis

·       Southern cities (Bengaluru, Chennai, and Hyderabad) accounted for 61% of the pan-India absorption in Q3 2024. The share has also increased from 55% in Q2 2024 which could be attributed to a significant increase in leasing activities across the major micro-markets of Bengaluru.

·       Bengaluru’s share in absorption rose significantly from 25% in Q2 2024 to 36% in Q3 2024. On the other hand, the share of Mumbai reduced from 20% to 12% during the same period.  

·       Bengaluru continued to top the charts with 6.63 Mn sq ft absorption in Q3 2024 while Hyderabad followed with 2.79 Mn sq ft. Moreover, NCR witnessed the highest quarterly increase of 118% in terms of value owing to the sudden rise in office space take-up by flex spaces.

·       All the cities except Mumbai and Chennai reported an uptick in construction activities during Q3 2024. New completions reduced by 73% in Mumbai whereas Chennai registered a decrease of 29% over the previous quarter.

·       Hyderabad reported the highest new completions of 4.10 Mn sq ft in the past four quarters whereas construction activities remained muted in Kolkata during the same period stated above.

·       Hyderabad dominated new completions with 32% share in Q3 2024, closely followed by Bengaluru at 28%. The share of Hyderabad increased from 23% in Q2 2024 while Bengaluru’s share remained stable.

·       While average rentals remained stable in Kolkata during the current quarter, Bengaluru witnessed the highest appreciation of 1.1% over the previous quarter.

·       Bengaluru and Pune have vacancies in single-digit, 8.2% and 7.2% respectively.