Releases a special digital campaign on the occasion of International Labour Day
B Natural Ready-to-Serve Fruit Beverages which are specially crafted with Indian Fruits sourced from Indian Farmers launched a digital campaign on International Labour Day thanking farmers for their tireless efforts to help ensure availability of the Ready-to-Serve Fruit Beverages with the Goodness of Fruit and Fiber to consumers
National, May 2020: With mercury soaring across the country, B Natural has taken various innovative measures to ensure availability of its ready-to-serve fruit beverages for its consumers. The brand spearheaded a campaign on social media platforms to acknowledge the meaningful contribution of Indian famers in ensuring that B Natural is able to reach households with its ready-to-serve fruit beverages that are made with Indian Fruits and contain the goodness of fruit and fiber.
Responding on a war footing to the needs arising out of the pandemic in the country and leveraging ITC’s Pan-India distribution network, B Natural has also partnered with various e-commerce and alternate channel networks to help reach the Goodness of Indian Fruit and Fiber to households in the country.
This initiative is in line with the brand’s and ITC’s ethos of putting nation first. B Natural has for long recognised the immense contribution of Indian farmers and endeavoured to empower them by sourcing fruits from different parts of the country.
Speaking about the initiative, Sanjay Singal, Chief Operating Officer - Dairy and Beverages, ITC Ltd, said, “As we approach the peak of Indian summer, staying hydrated has become extremely crucial. We wanted to take this opportunity to thank the Indian farmers who have been a pillar of support during these challenging times and are amongst the many warriors who are helping with our efforts of reaching out to consumers.”
On May 1st, marking the occasion of International Labour Day, B Natural has released a video across its digital platforms and social media handles, that celebrates this ‘Fruit of Labour’.
Link to the Video: https://www.facebook.com/
About ITC Foods: A Business Division of ITC Limited
ITC's branded packaged foods business is one of the fastest growing foods businesses and the third largest foods company in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods Business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.
ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
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