Johnson's Baby - Mother's Day campaign

JOHNSON'S® is reminding moms everywhere that they’re doing okay

In a heartwarming digital film, the brand sends a message of reassurance to mothers as they celebrate a Mother’s Day like no other

                                                          A still from JOHNSON'S® new Mother’s Day video

Mumbai, India (May 10, 2020) – India’s #1 Baby care brand*, JOHNSON'S® today unveiled a new digital video highlighting the joys and journeys of motherhood amidst uncertain times. JOHNSON'S® ‘You’re doing okay, Mom’ is message of reassurance to mothers across the country on Mother’s Day, as she does her best for her baby and her family. The video, showcasing the gentle moments between mothers and their babies, was launched on the Best For Baby channel on YouTube as well as on Facebook (@johnsonsbabyindia) and Instagram (@johnsonbabyindia).

Watch the video here: https://www.youtube.com/watch?v=F8FFseIPtpE

Speaking about the new video, Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer division, India said, “We at Johnson’s have been proud partners to generations of mothers and understand that in current circumstances, they may feel uncertain and anxious about giving the best to their baby. On the occasion of Mother’s Day, we are championing mums everywhere through this video, highlighting the strength of their bond with their baby, and are assuring them with confidence that they are doing okay.”

With the launch of this video JOHNSON'S® is recognizing its long-standing commitment to families in India and across the world.

DISCLAIMER: *Source Euromonitor International Limited; Beauty and Personal Care 2019 ed. as per Baby and Child-Specific Products category; all retail channels; value sales at RSP; 2018 data.