Friday 27 May 2022

Nykaa today announced its financial results for the quarter and financial year ended March 31, 2022

May 27, 2022

FSN E-Commerce Ventures Limited

Quarter and Financial year ended March 31, 2022 – Result Press Release

Consolidated GMV grew 71% YoY to ₹ 69,332 million in FY2022; Consolidated Revenue from Operations grew 55% YoY to ₹ 37,739 million in FY2022; Led by strong growth in transacting customers despite adverse environment and inflationary headwinds

Mumbai, India, May 27, 2022: Digitally native lifestyle retailer FSN E-Commerce Ventures Limited (referred as “Nykaa” or the “Company”), today announced its financial results for the quarter and financial year ended March 31, 2022.

A. Consolidated financial highlights for FY2022 and Q4 FY2022:

Nykaa has experienced overall strong performance in FY2022 amidst various macro-economic challenges such as rising inflation, reduction in discretionary spends by consumers, and uncertainty around Covid-19.

       GMV grew 71% YoY to ₹ 69,332 million in FY2022 and grew 45% YoY to ₹ 17,979 million in Q4 FY2022

       Revenue from Operations grew 55% YoY to ₹ 37,739 million in FY2022 and grew 31% in Q4 FY2022 to ₹ 9,733 million

       Gross Profit grew 73% YoY to ₹ 16,439 million in FY2022 and grew 40% YoY to ₹ 4,253 million in Q4 FY2022

       EBITDA was ₹ 1,633 million in FY2022, grew by 4% YoY. EBITDA margin as % of Revenue from Operations declined to 4.3% in FY2022 vs 6.4% in FY2021, owing to investment in Fashion and Other Businesses for future growth

       Profit after Tax was ₹ 413 million in FY2022, a decline of 33%

B.  Beauty and Personal Care (BPC): Strong performance ahead of market

       GMV grew 49% YoY to ₹ 49,987 million in FY2022 and grew 29% YoY to ₹ 12,485 million in Q4 FY2022

       Annual Unique Transacting customers grew 49% YoY to 8.4 million as of March 31, 2022

       BPC witnessed strong customer acquisition with new customers growing at 49% YoY to 4.4 million and improved customer retention with existing customers contributing to 73% of the GMV in FY2022

       BPC EBITDA margins have sustained in FY2022 despite elevated marketing cost during the year

C.  Fashion: Scaling in a highly competitive environment

       GMV grew 168% YoY to ₹ 17,516 million in FY2022 and grew 84% YoY to ₹ 4,827 million in Q4 FY2022

       Fashion GMV contributed 25.3% to Consolidated GMV in FY2022

       Annual Unique Transacting customers grew 182% YoY to 1.8 million as of March 31, 2022 with strong customer acquisition of 1.6 million in FY2022


D. Others: Investment into the future

       Nykaa has invested in future growth engines for greater diversification in lifestyle categories as well as vertically integrating across the value chain

       Others include our new businesses NykaaMan, eB2B platform SuperStore by Nykaa, International and new brand acquisitions

       Others GMV was ₹ 1,829 million contributing to 2.6% in the Consolidated GMV in FY2022

       SuperStore by Nykaa has 18,000+ transacting retailers across 300+ cities with 130+ brands listed as of March 31, 2022

Key Business Highlights:

       Nykaa has launched “SuperStore by Nykaa”, an eB2B platform bringing Beauty and Personal Care access and expertise to underserved channels and markets using technology. Catering to retailers such as beauty stores, pharmacies, salons and kirana stores across India, SuperStore aims to support and empower them to offer the best of the Beauty and Personal Care products to their customers.

       Nykaa Beauty expanded its international brands portfolio by launching Sol de Janeiro, Morphe, Nuxe, Elemis, 111Skin, Nudestix, bringing the best of global beauty to India - across premium and luxe categories. Nykaa Fashion launched The Global Store by bringing the best of international brands directly to Indian consumers such as NA-KD, Missguided and Oxxo.

       With the return of customers to physical retail, Nykaa accelerated store expansion this year, with 32 new physical stores across the country including stores in Tier 2/3 cities. Our total operational physical store count was 105 as of March 31, 2022 in 49 cities with GMV growth of 72% YoY in FY2022.

       Nykaa continues to ensure access and timely delivery for customers across the length and breadth of the country. It expanded warehouse storage space by 2.4 lakh square feet, growth of 40% YoY, in FY2022. Our total warehouse capacity as of March 31, 2022 is 8.2 lakh square feet across 23 warehouses in 11 cities.

       Nykaa strengthened its partnership with ELCA Cosmetics Private Limited with the launch of Aveda X Nykaa unisex salons in India, offering advanced, international, high performance and 100% vegan premium hair services to Indian consumers.

       In FY2022, our flagship sales, Hot Pink and Pink Friday, witnessed their biggest editions. During the sales, Nykaa enabled interesting formats to engage consumers - such as Watch & Buy livestreams (live commerce) - an interactive, entertaining gamified shopping format as part of which special deals were unveiled, valid exclusively during the livestreaming session. In the year, we also introduced our third flagship sale, Nykaa Summer Super Saver Days.

       Nykaa introduced L’Oréal’s advanced, AI-powered virtual try-on technology to offer an enhanced beauty experience to shoppers. Leveraging an advanced face tracker algorithm that applies virtual cosmetics, to give a real-time, true-to-life view of the products on the Nykaa app.

       Nykaa launched campaign Tum Hi Ho Nykaa, a brand film celebrating women who scripted their own life stories through a montage of six stories of everyday women, reiterating Nykaa's promise of being a true supporter of self-expression and empowerment, broadcast across TV, OTT and social platforms.

       Nykaa Fashion launched its first TV campaign For Nakhrewalis, By Nakhrewalis, starring its first brand ambassador Alaya F, portrayed the quintessential Nykaa Fashion shopper who seeks choice and curation when it comes to fashion and loves to express her mood with her style.

       Nykaa acquired 51% stake in Dot & Key Wellness Private Limited (“Dot & Key”) in September 2021. This was the first D2C (direct to consumer) beauty brand acquired by Nykaa, allowing the company to expand its skincare, personal care and nutraceuticals owned portfolio. Founded by Suyash Saraf and Anisha Saraf, Dot & Key is a new age brand that offers premium skincare products such as serums, face masks, toners and cleansers.

       Nykaa picked a minority stake in Earth Rhythm, a science-focused beauty brand launched in 2015 by Harini Sivakumar. Earth Rhythm’s active focus on research-based and results-oriented products has earned it credentials as a sustainable and inclusive brand amongst Indian beauty consumers.

Nykaa’s investment in Earth Rhythm reinforces the potential of the brand and addresses a growing market for products that are committed to efficacy as well as the planet.

       By acquiring Kica, Nykaa has expanded its activewear portfolio which already houses its own consumer brand, Nykd All Day. Kica was founded by Aneesha Labroo in 2017, to bridge the gap between stylish, high-quality products at an affordable price. Through this acquisition, Nykaa aims to connect with the growing active-wear community of athletes and everyday fitness seekers with greater variety and curation in this category.

       Lastly, in a joint venture with Onesto Labs, Nykaa is venturing into nutricosmetics to unlock a new but high-potential category of edible beauty in India. Onesto Labs, founded in 2018 by Rohit Chawla, Sifat Khurana, and Vimal Bhola has made its mark in the beauty D2C space via science-forward brands such as Chemist at Play and Bare Anatomy. Nykaa and Onesto Labs have joined hands owing to the latter’s expertise in creating ingredient-conscious products, a vital prerequisite in nutricosmetics.

FY2022 performance, Falguni Nayar, Executive Chairperson, MD, and CEO, said:

The year has witnessed a challenging macroeconomic environment, pronounced for discretionary categories like beauty, personal care and fashion. Despite market slowdown, our unique growth story continues, showing the resilience of our business model and long term sustainability by balancing strong revenue growth, responsible unit economics and profitability. We acquired over 6 million new customers across beauty and fashion, and witnessed superior customer retention, with improved metrics across the funnel - from visits to conversions.

We have expanded our addressable market through new growth engines - speciality retail stores, Nykaa Man, and SuperStore. These businesses, along with our consumer brands portfolio have witnessed increasing momentum through the year. Our consumer brands have recently seen expansion into wellness, activewear and personal care through purpose driven brand acquisitions. We deeply value our shareholders’ faith in us and hold their capital in highest regard. Our investments are always made in getting the building blocks right - such as tech platform, customer experience, assortment - and growing our new and early stage businesses in a sustainable manner with a long term focus.

Consolidated financial performance for the quarter and financial year ended March 31, 2022

(All amounts in ₹ million, unless otherwise stated) Particulars

Revenue from Operations

Cost of goods Sold

Gross Profit

Gross Profit Margin %

Fulfilment expense

Marketing & advertisement expense

Employee benefits expense

Other expense

Operating Expenses

EBITDA

EBITDA Margin %

Depreciation

Amortisation

Finance Cost (Net of other income)

Profit/(Loss) before Tax

Total tax expense /(income)

Profit/(Loss) after Tax

Fulfilment cost % to Revenue

Marketing & advertisement expense % to Revenue

Employee expense % to Revenue

 

 

 

YoY

 

QoQ

Mar-22

Mar-21

Growth

Mar-22

Mar-21

Dec-21

Growth

Growth

 

 

 

 

 

 

37,739

24,409

55%

9,733

7,405

31%

10,984

-11%

21,300

14,926

43%

5,481

4,358

26%

5,896

-7%

16,439

9,483

73%

4,253

3,048

40%

5,088

-16%

43.6%

38.9%

471 bps

43.7%

41.2%

254 bps

46.3%

-263 bps

3,956

2,177

82%

949

639

48%

1,162

-18%

4,781

1,689

183%

1,165

701

66%

1,500

-22%

3,259

2,330

40%

908

688

32%

933

-3%

2,810

1,721

63%

846

572

48%

802

5%

14,807

7,917

87%

3,867

2,600

49%

4,398

-12%

1,633

1,567

4%

385

448

-14%

690

-44%

4.3%

6.4%

-209 bps

4.0%

6.0%

-209 bps

6.3%

-232 bps

262

186

41%

90

69

30%

65

37%

702

530

33%

215

145

48%

186

16%

195

189

3%

22

30

-25%

69

-68%

473

661

-28%

58

204

-72%

370

-84%

60

45

 

-18

25

 

80

 

413

616

-33%

76

179

-58%

290

-74%

10.5%

8.9%

-156 bps

9.7%

8.6%

-111 bps

10.6%

84 bps

12.7%

6.9%

-575 bps

12.0%

9.5%

-251 bps

13.7%

168 bps

8.6%

9.5%

91 bps

9.3%

9.3%

-4 bps

8.5%

-83 bps

Key operational metrics for the quarter and financial year ended March 31, 2022


 

Year Ended

 

 

 

Quarter ended

 


 

 

 

YoY

 

 

Mar-22

 

Mar-22

Metric

Unit

FY22

FY21

Mar-22

Mar-21

YoY

Dec-21

Seq.

Growth


 

 

 

 

 

growth

 

growth

 

 

 

 

 

 

 

 

Number of Visits

 

 

 

 

 

 

 

 

 

Beauty and Personal Care

Million

881

659

34%

215

194

10%

232

-8%

Fashion

Million

441

172

156%

113

77

47%

115

-2%

Monthly Average Unique Visitors

 

 

 

 

 

 

 

 

 

Beauty and Personal Care

Million

21

14

54%

21

17

24%

22

-5%

Fashion

Million

15

6

166%

16

10

56%

16

-2%

Orders

 

 

 

 

 

 

 

 

 

Beauty and Personal Care

Million

27.0

17.1

58%

7.3

5.4

34%

7.6

-4%

Fashion

Million

5.2

2.4

120%

1.3

0.8

55%

1.4

-4%

Average Order Value (AOV)

 

 

 

 

 

 

 

 

 

Beauty and Personal Care

1,864

1,963

-5%

1,732

1,763

-2%

1,966

-12%

Fashion

3,420

2,739

25%

3,632

3,064

19%

3,590

1%

Annual Unique Transacting Customers

 

 

 

 

 

 

 

 

Beauty and Personal Care

Million

8.4

5.6

49%

8.4

5.6

49%

7.9

7%

Fashion

Million

1.8

0.6

182%

1.8

0.6

182%

1.6

15%

Gross Merchandise Value (GMV)

 

 

 

 

 

 

 

 

 

Beauty and Personal Care

₹ in Million

49,987

33,542

49%

12,485

9,645

29%

15,105

-17%

Fashion

₹ in Million

17,516

6,530

168%

4,827

2,619

84%

4,841

0%

Others

₹ in Million

1,829

389

371%

660

145

354%

490

35%

Total

₹ in Million

69,332

40,460

71%

17,972

12,410

45%

20,435

-12%

About Nykaa:

Nykaa (FSN E-Commerce) was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of bringing inspiration and joy to people, everywhere, every single day. Derived from the Sanskrit word ‘Nayaka’, meaning one in the spotlight, Nykaa has emerged as one of India’s leading lifestyle-focused consumer technologies platforms. Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore. Delivering a comprehensive Omnichannel e-commerce experience, Nykaa offers over 4,000 brands and over 3.1 million product SKUs through its website and mobile applications. The Nykaa Guarantee ensures that products available at Nykaa are 100% authentic and sourced directly from the brand or authorized retailers. Through engaging and educational content, digital marketing, social media influence, robust CRM strategies, and the Nykaa Network community platform, Nykaa has built a loyal community of millions of beauty and fashion enthusiasts. For more details visit www.nykaa.com or write to investor-relation@nykaa.com.

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