Zigly rolls special offers around pet grooming, meals, and accessories across online and offline channels to make the day memorable for pets
New Delhi, 05th August 2022: This Friendship day, India's first tech-enabled omni-channel pet-care platform, ZIGLY join hands with MARS Petcare, world's largest pet food brand to feed the stray dogs. With an aim to ensure good health and well-being for these furry voiceless human companions, free pet meals for stray dogs will be distributed between fifth to seventh August across Delhi NCR region. The initiative is in line with brands collective fundamental belief- ‘Performance with Purpose’ which intends to strengthen voice to ensure good health and wellbeing of pets and encourage pet lovers in the country.
Celebrated on the first Sunday of every August, Friendship day is earmarked for rejoicing one of the purest and most special bonds in a person’s life – friendship. However the celebration has never been conditioned for just humans. Hence, complimenting brand, Zigly in collaboration with MARS Petcare decided to encourage people to not only thank their human friends, but also celebrate the importance of ‘man’s best friend -their furry friends’ in life. Additionally, special offers around pet grooming, meals, and accessories are being rolled out across online and offline channels to make the day memorable for pets.
For every purchase of Pedigree made from Zigly between August 5th to 7th 2022, customers received a free bag of Pedigree dry food which they can use to feed stray dogs in their neighborhood in Delhi NCR. As a token of gratitude, they will also receive a coupon for their next purchase from Zigly.
Speaking on the occasion, Mr. Pankaj Poddar, Group CEO, Cosmo First (Zigly) said, “On Friendship Day, people thank those who make their life a lot brighter and loving, so who better than our adoring pets with whom we share a special bond of love and care. At Zigly, we are unceasingly working to make living a lot easier and healthier for pets through our host of products and services across pet grooming, accessories and healthy meals all under one roof. Also, we are strengthening our presence pan-India to boost customer touchpoints and provide a quality pet parenting experience through our Omni- channel online and offline presence.”
Salil Murthy, Managing Director, MARS Petcare, said: “Through Covid-19 till present, MARS Petcare has fed more than 4 lakh meals to street dogs and cats. We are pleased to partner with Zigly on this Friendship Day initiative, which aligns with MARS Petcare’s mission to create a better world for pets. With such activities, we continue to work towards stray feeding and improve the lives of street pets in India.”
With the concept of all under one roof, food, nutritional supplements, hygiene products, accessories, toys, etc. are all part of the curated product offering at Zigly’ retail store. Zigly’s in-house services include grooming, spa, salon, vet consultation, pathology, vaccination and pet treatments. Aside from products and services, a play area has been built for pets for enjoyment and leisure of pets. The brand is also strategically strengthening its presence across India with opening of outlets in Delhi-NCR.
To know more about Zigly’s experience centers and their offerings, please click on the link here.
About Zigly:
Zigly is an Omni-channel platform for pet care – food, products, health-care, grooming, vet consultation, experience centers and more. With 5 experience centers in Delhi and NCR, Zigly is planning to expand their physical presence by opening new stores in other major cities this year. ZIGLY will also serve as a training platform for independent caregivers and provide opportunities for pet care specialists to retain a sustainable source of income. It is the D2C pet-care brand under the Umbrella brand of Cosmo First.
About MARS Petcare:
Mars Petcare is part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. Our almost 100,000 Associates across 130 countries are dedicated to one purpose: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world's pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, SHEBA®, CESAR®, GREENIES™, IAMS™ and EUKANUBA™ as well as the WALTHAM Petcare Science Institute which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of more than 2,500 pet hospitals and diagnostic services including AniCura, AntechAsia Veterinary Diagnostics BANFIELD, BLUEPEARL, Linnaeus, Mount Pleasant, VCA, VES, and VSH. We're also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are building a thriving and inclusive workforce reflective of the many pets and communities we serve, privileged with the flexibility to fight for what we believe in. And we choose to fight for our Purpose: A BETTER WORLD FOR PETS.
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