~Brings alive the breastfeeding stories of mothers from across the country~
~Launches a series of heartfelt videos to celebrate the different journeys mothers have while breastfeeding~
~Brings alive the breastfeeding stories of mothers
from across the country~
~Launches a series of heartfelt videos to celebrate the different journeys mothers have while breastfeeding~
#CradleForCare: https://www.instagram.com/p/CgtNMr4jawF/
Kalki Koechlin: https://www.instagram.com/p/Cg0sS_Qjy6v/
Anita Hassanandani: here: https://www.instagram.com/p/CgyTruOFIL6/
National, August 4 2022: To celebrate World Breastfeeding Week and highlight the different ways breastfeeding impacts mothers, millet-based children’s food brand Slurrp Farm has launched its #CradleForCare campaign.
In line with World Breastfeeding Week’s theme of ‘Step Up for Breastfeeding: Educate and Support’, the campaign aims to bring conversations about breastfeeding into the mainstream while highlighting how the journey of each mother is different. The week-long digital forward, influencer-led campaign features stories from popular mothers across the country and kicked off with actress and writer Kalki Koechlin talking about her experience breastfeeding her daughter Sappho.
Through the video, Kalki speaks about how breastfeeding is a huge change and is beautiful yet tough at the same time. She reminisces the early days when she was feeding on demand, and how that came with its own mental and physical challenges. In the minute-long video, Kalki also acknowledges how she has immense respect for mothers who choose not to breastfeed or opt for formula for their little ones.
#CradleForCare builds on Slurrp Farm’s core belief that feeding is one of the most nurturing and joyful parts of a mother-child relationship. Through the week, well-known personalities such as tv actress Anita Hassanandani, South film industry personality Sruti Nakul, attorney Sanjana Rishi, and social media personalities Pooja Khanna and Swati Jagdish will share their breastfeeding stories and talk of the people who supported them in this journey.
Each of the heartfelt videos touches upon a different aspect of breastfeeding - while Kalki’s talks about the need for mothers to be guilt-free when it comes to breastfeeding, Anita’s touches upon the need for more education on the topic.
Sruti will talk of her experience ‘tandem’ feeding two children at once, while Sanjana will speak of how it’s more important for children to have an emotionally available mother than anything else. With Pooja, #CradleForCare will explore the journey of a mother whose child was diagnosed with Down’s Syndrome and for whom breastmilk was an important source of DHA for cerebral development.
Speaking about
the campaign, Meghana Narayan and
Shauravi Malik, co-founders, Wholsum Foods, said, “As two mothers who’ve personally experienced the challenges of
breastfeeding - mentally as well as physically, and both at home as well as in
the workplace, we wanted to destigmatize the conversations around it. This
year, with #CradleForCare, we want to open up dialogue around breastfeeding and
enable mothers to create a space for themselves where they can share their
experiences without fear of judgment or bias. #CradleForCare aims to put the
spotlight on many varied experiences that exist and encourage more mothers
across the country to open up about their breastfeeding journeys, whether good
or bad.”
Founded in 2016,
Slurrp Farm is a brand made by two
mothers that provides healthy, yummy, and natural snack and mealtime
options for young children and their parents. Made with the goodness of
millets, Slurrp Farm’s noodles are 100% vegetarian, with no added
preservatives, enhancers, artificial flavors, colors, trans fat, saturated fat,
and cholesterol. In April 2022, Bollywood actor Anushka Sharma joined the brand as strategic partner, investor and brand ambassador. She also featured in Slurrp Farm’s first-ever
brand campaign, ‘Yes Ka Time Aa Gaya’.
About World
Breastfeeding Week:
World Breastfeeding Week is celebrated annually from 1st - 7th August - the theme for 2022 is ‘Step Up for Breastfeeding: Educate and Support’ and the weeklong activities under it will focus on strengthening the capacity of governments, workplaces, health systems and communities, to protect, promote and support breastfeeding across different levels of society. World Breastfeeding Week’s four-fold objectives include:
● Informing people about
their role in the chain for breastfeeding
● Anchoring breastfeeding as
part of good nutrition, food securities and reduction of inequalities
● Engaging with individuals
and organisations along the warm chain of support for breastfeeding
● Galvanizing action on strengthening the capacity of actors and systems for transformational change
About
Wholsum Foods and Slurrp Farm:
Wholsum
Foods is the parent company of millet-based children’s food brand Slurrp Farm.
Founded by two mums, Meghana Narayan and Shauravi Malik, Slurrp Farm was born
in October 2016 to provide healthy, yummy, and natural food options for
children. Both Meghana and Shauravi felt they were incredibly short of options
that were both healthy and tasty to feed their own children. Upon realizing
that parents of other young children felt exactly the same way, the duo decided
to launch Slurrp Farm; a trusted brand to make things better and become a force
for good. Following their hearts, they
dug into recipes from their grandmothers’ kitchens and took ingredients from
their own childhoods such as Millet, reinventing them and making them as tasty
as can be. What started as an experiment in their own home kitchens has now
evolved into a globally loved children’s food brand.
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