Mumbai, December 02, 2022: Continuing the engagement with film actor Hrithik Roshan, Ferrero India one of India’s leading confectionary brands has released a new digital video ad on Ferrero Rocher for its Christmas and New Year campaign.
The ethos of the brand resonates with the joyous festival of Christmas as the campaign aims to establish Ferrero Rocher as a natural choice for consumers to gift to their loved ones this Christmas.
The Christmas campaign aims to fortify the positioning of Ferrero Rocher as a premium brand and establish the proposition of how Ferrero Rocher is “Precious like the people we love”. The joy of being together with the people closest to our hearts, especially on festivals like Christmas that bring people closer together, deserves to be shared with the help of something very special and delightful with the delectable Ferrero Rocher.
The new digital film opens with Hrithik reminiscing about his past Christmas parties with his family. He is sitting inside his house that is decked up with Christmas decorations. He talks about how everyone knows how he and his family loves Christmas and how they celebrate it by becoming each other’s secret Santa. Filling the room with his favorite Ferrero Rocher is how Hrithik plans to surprise his family because the ‘Roshans love Rocher’. He is, then, seen indulging in the taste of Ferrero Rocher, thanks to the presence of hazelnuts, and ends by wishing everyone a joyous #GoldenChristmas with Ferrero Rocher.
Commenting on the occasion, Mr. Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said “Looking at the overwhelming response we received for our Diwali campaign, we have further re-engaged with Hrithik for this Christmas & New Year season. Each Ferrero Rocher is created with passion and commitment which makes it the perfect premium gifting option for an occasion like Christmas and New Year. As a premium brand, we believe our alliance for the season with Hrithik Roshan, coupled with a strong digital campaign will continue to further strengthen our premiumness which is based on tenets of style and elegance.”
#GoldenChristmas is a digital campaign that will be leveraged across social & digital platforms.
YouTube: https://youtu.be/Z7gXUHFCCxk
Instagram: https://www.instagram.com/
Agency: Big Bang Social
Credit: Zoher Kapuswala, Head of Marketing, Pralines & Saurabh Suri, A.G.M. Marketing, Pralines, Ferrero India.
About Ferrero Group:
Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 13 billion euros, Ferrero is amongst the market leaders of the Sweet Packaged Foods market worldwide and is one of the leading companies in the chocolate and confectionery segment in India. The Ferrero Group is present throughout the world with more than 41,000 people and 31 production plants. Ferrero is the producer of many brand icons that are loved generation after generation, including Nutella, Ferrero Rocher, Tic Tac, Kinder and Raffaello, which are present and sold in more than 170 countries.
Product freshness and high quality, the careful selection of the high-quality raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success.
For further information visit: www.ferrero.com and www.ferrerocsr.com
About Ferrero India:
Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega status project for its state-of-the-art production plant at Baramati near Pune. India is a prodction hub for Ferrero in Asia and the Middle East and exports half of its local production.
Headquartered in Pune, the company has regional sales offices in Chennai, Delhi and Kolkata with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Nutella, Tic Tac and Kinder Joy.
The ‘Kinder Joy of moving’ program (2014), Pietro Ferrero Kindergarten (Baramati), Anganwadis project (2019 design, construct) and the 2.5 MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India. Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; the Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award and 10th CSR Award for “Adding Value to local communities” and the CII Award for Commitment to Food Safety
For more information please visit: www.ferreroindia.com
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