Blamblack.com: This Mumbai based fast fashion startup wants to redefine quality in the fashion segment

The brand has scaled up to INR 20 million so far

Mumbai, 12^th April 2023 - Established in 2020, Blamblack is a bootstrapped fast fashion brand that takes pride in offering a wide variety of designs for consumers online. The Mumbai-based startup attempts to blur the lines between high-end brand and streetwear brand by making superior clothing more accessible.

With college students, young professionals, and travelers falling under the age group of 18 to 40 years as its target audience, Blamblack has served around 10,000 + customers following the D2C business model. As a brand that epitomizes the stylish, chic, and ornate lifestyle of today's trendsetting Indians, the brand aims at creating a more unified clothing line across age groups.

Fascinated with fashion since her college days, Ms. Akanksha Mange, a commerce graduate managed to enter $20 billion worth India’s apparel segment with the support of her mother-in-law and the co-founder, Mrs. Laxmi Mange. Akanksha adds, ‘’I was toying with the idea of having my own fashion label for a couple of years but kept placing it on the backburner. It was when the pandemic hit us, I got the perfect opportunity to rekindle my love towards fashion.”

Being based out of the fashion capital of India, the brand is close to many export houses, the brand gets early access to trends and tech, moreover, the minimum order quantity issue becomes easier to address. “To address this issue, we have an in-house team who overlooks manufacturing, logistics, marketing, and customer care. We truly believe that stitching is an art, and we provide an ecosystem for Masterji (local tailors), who like other artists, need an ecosystem. This effort is often reflected in the quality of our brand’s apparel.”

“So far, we have scaled up to INR 20 million in sales. Moreover, the brand is completely bootstrapped so far.” With 350+ styles across categories like shirts, trousers, co-ord sets, dresses, t-shirts, etc., the brand has successfully positioned itself as an affordable luxury brand.

About Blamblack.com

Blamblack is a private label based out of Mumbai - the fashion capital of India. With an eclectic range of clothing options, we take pride in providing hand-crafted quality paired with stylish accents and details. Our vision is to secure a permanent place in the hearts of fashionistas at the back of creating a perfect style for every preference coupled with authenticity. Our goal is to see individuals waltz from boardrooms to beaches donning exclusive Blamblack clothing.