New Delhi, May 31, 2024: Today, Cupid Limited announced that it has been approved as a vendor by
Godrej Consumer Products Limited (GCPL) to provide Kamasutra condoms. This significant achievement
includes an initial order from GCPL, a testament to our product's quality, valued at a substantial INR 2.4
Crore, with the execution scheduled to begin on July 24.
Aditya Halwasiya, Managing Director, Cupid Limited, remarked, "Cupid Limited has recently entered the
direct-to-consumer market in India with its Cupid brand range, including male and female condoms,
personal lubricants, CupiSure pregnancy kits, and Cupid Rizz pocket perfumes and deodorants. We are
immensely proud to partner with a reputable entity like GCPL."
He added, "We look forward to nurturing and expanding our relationship with GCPL in the upcoming
quarters and years. This partnership highlights Cupid Limited's dedication to quality and cutting-edge
practices."
Cupid Limited's strategic move into the direct-to-consumer market, along with this esteemed
collaboration with GCPL, emphasizes the company's commitment to providing top-tier products and
widening its presence in the personal care sector. The association with GCPL, a key player in the consumer
goods industry, is anticipated to not only propel significant growth for both companies but also improve
product accessibility and choice for consumers.
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