It’s time to put all your conflicts to bed and give a rest to all the things that divide us!
New Delhi, 19th March 2021: Sleepwell, India’s leading mattress brand from Sheela Foam Ltd., has launched a unique digital campaign ‘#GiveItARest’ to celebrate the World Sleep Day. Pioneering the sleep & comfort solutions category, Sleepwell’s campaign aims at encouraging people to put a snooze button on all the things that divide us, whether it is Keyboard Activism, Crusaders, Fake News, Gender Roles or Hate - getting some rest from all of this is above all!
Within a few hours of its rollout, the #GiveItARest campaign is trending on Twitter where individuals across India are resonating with the message and joining the moment by sharing the importance of sleep in their lives. So, this World Sleep Day let’s hit snooze on all things that divide us. It won’t change the world forever, but for one day it might help the world sleep better. Watch the video here:
Instagram Post – https://www.instagram.com/p/
Twitter Post – https://twitter.com/
Facebook Post - https://fb.watch/4kjtKkG6cX/
Speaking on the association, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “In today’s time, we lose sleep over the smallest of issues and ones that often divide us. As we celebrate World Sleep Day, our core motive is to spread awareness on the importance of a peaceful sleep. Therefore, through #GiveItARest campaign we want to encourage the world to give rest to all the overwhelming aspects of their lives which might help them sleep better. We hope to keep making a difference while propagating the message of sleeping on a healthy and hygienic mattress!”
About Sleepwell
Sleepwell has been a part of generations of delighted consumers over the last five decades and it continually strives towards attaining a perfect balance between latest technological advancements and the demands and luxuries of the modern consumer. It is a flagship brand of the Sheela Group, India’s leading manufacturer of Polyurethane foam and an ISO 9001 certified company. It has 10 state of the art manufacturing units, a strong support of over 100+ distributors and over 8000 dealers in India. Sheela Group commands approx. 30% market share of the Indian P.U. Foam industry. Its P.U. Foam is used in industries like automobiles, generators, shoes, garments, packaging and many others. A market leader in India with almost 50 years of experience, a pan India distribution and manufacturing network, a diverse product portfolio and robust R&D capabilities, define this pioneer in the business of comfort. For more information - www.mysleepwell.com
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