Launches a new digital campaign to pay tribute and thank all the mothers for their loads of Pyaar
Mumbai, May 5th, 2022 – Mothers make life better and in challenging times they put up a brave face to encourage their children, their efforts certainly deserve to be commemorated. To express respect, and love towards them, this Mother’s Day, Mother’s Recipe – a Made in India, leading food brand has launched a new digital campaign. The campaign #TasteOfMothersLove is conceptualized and executed by Mother’s Recipe and Social Panga with an aim to acknowledge mothers who made work from home special & filled with loads of Pyaar.
The campaign video depicts a young working professional lady who is recording a heart-touching poem to her mother on Mother’s Day, thanking her for everything. It is a heartfelt poem is of the ordinary events that occurred during the WFH scenario for her, the usual tension on Zoom calls, and meeting the deadlines. The daughter appreciates the fact that her mother all through the pandemic became her strength, showered unconditional love, and ensured she ate well. The ad film ends on an emotional note where the daughter sends her the recorded video wishing her mother a very happy Mother’s Day. The campaign beautifully weaves together a narrative about each mother who made every moment of ‘work from home’ incredibly special. The digital campaign will be amplified across all social media platforms before Mother’s Day.
Talking about the campaign, Ms. Sanjana Desai, Executive Director, Mothers Recipe said “While mothers play an important role in our society, their strength is something that holds families together, and their sacrifices during this pandemic have been the driving force for their children & families. Mother’s Recipe over the decades has become a brand that is now synonymous with Mother’s love through its wide range of products. Over the past two years where the pandemic changed our lives, we witnessed and heard a lot of stories about how mothers were great support and strength during tough times for young professionals. We could think of no better occasion than Mother’s Day to pay tribute to the contribution of mothers and celebrate their unconditional love”.
Campaign Credits:
- Brand Name: Mother’s Recipe
- Campaign Name: TasteofMotherslove
- Film Director: Manav Malhotra
- Digital Agency: Social Panga
- Campaign Video Link: https://www.youtube.com/watch?
v=caSY4bqK5r8
About Mother’s Recipe
Desai Foods Private limited owns the brands Mother’s Recipe, Elmac, Spread On & Dabee. The company with a robust distribution network across the country caters to diverse formats ranging from mom & pop stores, modern trade outlets, multi-functional outlets, e-commerce, Defense and to Hotel Restaurants & Cafes (HORECA) / Food Service outlets. The company is one of the largest providers of traditional & authentic Indian taste exported to more than 45 countries in the world. The current product portfolio in India consists of Pickles, Condiments Pastes, Blended Spices, Ethnic Chutneys, Papad, Ready to Cook Spice Mixes and Instant Mixes. The company has 3 state of the art manufacturing facilities – in Pune, Kolkata & in Bharoda and is certified under ISO 9001-2008 and ISO 22000-2005. Mother’s Recipe have won various awards like the Consumer Voice Award, the Superbrand Award, Product of the Year award along with ‘Two Star Export House’ status by the Ministry of Commerce and Industry, Government of India. All the products are available to buy online on www.mothersrecipe.com
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