TEGO, an Indian challenge brand in the fitness-gear space, was born in 2016 out of the need to address pain points for the growing tribe of everyday athlete consumers across the country. Through technology, innovation and strategic partnerships across the globe, TEGO boasts of a robust product portfolio across activewear, fitness gear and accessories.
Leveraging the revolution in materials that was taking shape in research labs over the last decade, with new emerging textiles and technologies getting commercialised faster than ever before, co-founders, Krishna Chandak and Ashish Naik soon recognized opportune market dynamics that had created niche space for an Indian challenger brand with premium appeal and fitness gear.
Product
Portfolio
Keeping customer journey and experience as true north, TEGO’s product range rests upon matching global standards of quality, technology innovation with a localized approach. Thinking about pain-points the everyday Indian athlete faces, while keeping an eye on new technologies, manufacturing processes, and design thinking TEGO delivers solutions that customers never thought they needed. Think, a towel that kills bacteria on contact; a Yoga Mat engineered with the purpose of not flaking and designed to give you the full benefit of a posture; Fast drying cotton and the softest performance socks in the country. With diverse product categories in the pipeline, TEGO is recognized as a forerunner in fitness solutions in the country- backed by world-class innovation, global supply chains and a truly local mindset that caters to the needs of discerning Indian consumers.
Made-For-India
Approach
In a country with approximately 40- 50 million fitness-mindset consumers, and well on its way to reach 100 million in a few years, TEGO relies upon global industry data points and local consumer insight to craft fitness solutions for the young, discerning Indian. With successful partnerships with multiple global technology providers, the brand develops “first-of-its-kind” products for the Indian marketplace.
The TEGOFit Towel is engineered with a proven antimicrobial formulation which is certified and tested to reduce the risk of cross-contamination through shared surfaces and control growth of odour causing bacteria. TEGO’s Seamless Summit T-Shirts feature a body-mapped mesh construction for increased breathability and a natural stretch tailored for the Indian body type. The TEGO VAPArise cotton apparel is engineered to dry twice as fast as regular cotton, keeping in mind the Indian climate conditions. The product portfolio also features the STANCE reversible mat, DRILL Socks, LIFT performance boxers and accessories like blocks, raise pads, jump-ropes and bottles amongst others.
Adopting a ‘What You See Is What You Get’ approach to communication, Krishna and Ashish believe in the power of clear targeted messaging with a focused end goal. Through direct storytelling, TEGO reaches early adopter customers who develop and engage, free of hyperbola and unrealistic claims, and faciliate the rise of a new generation of Everyday Athletes.
Website : https://tego.fit/
Instagram : https://www.instagram.com/tegofit
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