Magnum India with Sobhita Dhulipala set to steal the spotlight at this year’s Cannes Film Festival

Under embargo until 6th May, 2024 10 A.M

[Location], May 6th, 2024: Building on the illustrious heritage of crafting exquisite premium

ice creams, Magnum India has geared up to dazzle at the prestigious Cannes Film Festival

alongside - Sobhita Dhulipala. The collaboration promises to merge indulgence with

elegance, promising an unforgettable experience of luxury and style.

With a legacy deeply rooted in fashion and luxury, Magnum believes a day without pleasure

is a day lost. Through this association, Magnum aims to dive deeper into the realms of

passion, pleasure, creativity, and versatility.

In addition to Sobhita's captivating appearance on the brown carpet, she will be attending the

exclusive Magnum party and the Magnum lounge with celebrated names like Troye Sivan

and Mura Masa. It is a night of custom-dipped decadence, mind-blowing installations and

pleasure stations designed to transport Pleasure Seekers to immerse in a world of indulgence

and allow themselves to go Wherever Pleasure Takes You.

"Partnering with Sobhita Dhulipala for this year’s Cannes Film Festival embodies everything

Magnum ice cream stands for—sophistication, boldness, and the pleasure of indulgence,"

said Shiva Krishnamurthy, Executive Director HUL– Foods & Refreshment. "Cannes not

only celebrates cinematic art but also serves as a showcase for timeless elegance and daring

creativity, much like Magnum’s ice creams. Sobhita's vibrant presence and fashion-forward

style beautifully aligns with our pursuit of crafting experiences that are as visually stunning

and delectable. This association at Cannes highlights our continuous commitment to being at

the forefront of pleasure and luxury, delighting our audience in new and exciting ways."

Speaking on the occasion Sobhita Dhulipala adds “Taking my journey with Magnum a notch

higher with the Cannes Film Festival is both exciting and symbolic of my relationship with

the brand, where we progress alongside creating colourful memories. This experience allows

me to create these moments of pleasure as this association is a perfect blend of fashion, film

and flavour. I’m looking forward to showcasing how Magnum ice cream transforms everyday

indulgence into something truly spectacular.”

This collaboration at Cannes marks a momentous occasion for both Magnum India and

Sobhita Dhulipala, perfectly encapsulating the spirit of creativity and luxury. With a blend of

fashion, film, and flavour, this partnership sets a new standard for indulgence, ensuring that

the ‘Magnum experience’ remains unforgettable long after the festival lights dim.