DESIGNER LABEL ASHA GAUTAM GOES DIGITAL AS THEY LAUNCHES E – STORE

New Delhi, 23RD  July 2020

Asha Gautam is ushering in a new space as they announced the launch of E – Store today.

Known for its handmade sarees in authentic Indian weaves comprising a  range of these exquisite sarees in Bandhani , Patola , Paithani , Banarasi and the likes will be up for grabs on their  website for the first time. The website will feature a myriad of their Masterpieces, Lehengas in handmade textiles, Kurtas and Anarkalis in addition to their hand-woven sarees.

Customers can now browse and buy the products from their fusion- wear label, GG by Asha Gautam through the same website too. The website also seeks to be a platform that enables the label to engage with the customers and provide them with personalised experience & customised designs going forward. They are working towards creating an interface where each client will be given personal attention and catered according to their needs. With this initiative Asha Gautam strives to bring a seamless buying experience to their customers with maximum ease and minimum effort.

“I have my buyers who have been with me for 22 years but there are some who are not able to engage with us on a regular basis due to the demographics. I am very happy and hopeful this step will bring back those relationships which made Asha Gautam what it is today” Asha gupta.

“The idea of an online store was brewing in our minds for a long time but due to time constraints we kept on deferring. This lockdown gave us time to consolidate all that we have and to create the website in the way we have been wanting to. The website will keep surprising the clients with novel ideas, innovations, and collaborations and of course new products. In our commitment towards promotion of local crafts and Vocal for Local as our PM Modi rightly said this is a big step and we are quite excited for the same.” Adds Gautam Gupta.

WEBSITE – www.ashagautam.com

GG by Asha Gautam Presents Masakali SS’ 20

Masakali defines a spirit to be free

Masakali is an aspiration to fly

Masakali is a mood. 

The Masakali collection is an ode to the spirit of freedom. It derives inspiration from various things in our environment that symbolize free flow. It is young, carefree playful and unabashed. Bringing these characteristics in with the fabrics, colors, silhouettes, embroideries, patterns and motifs, our collection strives to speak to millennial. Pieces are light, comfortable, modern, functional and stylish.

The Color palette is fun, playful, mostly muted with a pop of bright, almost gravitating towards innocent pastels. A heavy use of frills and form fluid silhouettes can be seen. Motifs don’t follow any rule. You can see geometric chevrons and floral all brought in together to co-exist in perfect harmony. It represents the edgy quality of youth that doesn’t go by the rule book. Even the forms and outfits complement this ethos. You can see a modern peplum blouse styled with a traditional maxi skirt - defying the obvious, experimenting and having fun, ethnic yet contemporary. Our designs are made with superlative craftsmanship, and modern sensibilities, making our pieces a perfect fit for the sisters, bridesmaids and friends at the wedding. We proudly bring forth a versatile collection that can be styled in countless ways on a gamut of occasions.

“In our commitment to use hand-woven textiles we made a complete new collection in a different genre with georgette banarasi and organza yet again reiterating the beauty and versatility Indian textiles has “says Gautam Gupta.

Collection is available at

Asha Gautam

D 29, Defence colony

https://www.instagram.com/ashagautamofficial/

www.ashagautam.com

Designer Gautam Gupta showcases ASHA GAUTAM Timeless Indian Handicrafts @ INHERIT 2019 Presented by FDCI

New Delhi, 9^th December 2019

The Timeless Indian Handicrafts inspired by her, her beauty, her love for fashion and jewelry, art, dance and music and above all her kindness. Music, jewelry, florals, their wedding and its celebration are illustrated and then woven to narrate her story.

The collection Inspired by Timesless Indian Handicrafts was showcased by Designers Asha Gautam at the INHERIT 2019 – A fashion presentation that featured almost 20 Style Gurus at Sunder Nursery.

Collection Details: Rich textile such as paithani is used to give the collection royal feel. We have used vibrant colours such as bright rose, tomato red, radiant yellow, garden green, beetroot purple, hot red, rice gold to coriander brown to give the collection the vibrancy. Vintage motif and nature inspired art work to create weaving patterns. This collection took us almost 7 months in making, says Designer Gautam Gupta.

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