Amway India’s Treasury team honored with ‘Asia’s Top Treasury Team 2019’award by Treasury Today at the Adam Smith Asia Awards

New Delhi, 29^thNovember 2019: Amway India, the country’s largest direct selling company^[1]has been honored with the award “Asia’s Top Treasury Team of 2019”by Treasury Todayat the recently concluded Adam Smith Asia Awards 2019 in Singapore. Amway’s treasury team was recognized for its impressive efforts in providing innovative solutions to enhance productivity and efficiency across all areas of the company’s business. Mr. Bikash Mukherjee, Associate Vice President – Finance and Accounts, Amway India, received the award on behalf of Amway.

Treasury Today’s Adam Smith Awards are universally recognized as the ultimate industry benchmark for corporate treasury achievement. For this year’s awards, a record-breaking 300 nominations were received from a wide range of corporates across sectors representing every major country in the Asia-Pacific region.

Commenting on the achievement, Mr. Jussi Sullivan, Global Treasurer, Amway, said, “The Amway Treasury team in India has always endeavored topursue forward-thinking business solutions, which have greatly benefitted our customers. This award is a recognition of their innovation and leadership in a rapidly evolving financial landscape. We are proud of the excellent work they have done and are thrilled to receive this prestigious recognition today.”

Mr. K.V Hariharan, Senior Vice President - Finance, Amway India, said, “This award is a testament to the outstanding work that the team has been doing over the years. Our focus continues on being a strong business partner – supporting our stakeholders through customized solutions for superior business growth. This recognition at a global platform will further push us to set new benchmarks for the future.”

Mr. Bikash Mukherjee, Associate Vice President – Finance and Accounts, Amway India, said, “Over the years, Amway India has provided multiple innovative solutions to its business partners and helped them grow their businesses in fast and efficient ways. Today, 95% of our sales transactions are processed electronically which is a testimony to our efforts in this direction. We are honored to be adjudged Asia’s Top Treasury Team 2019.”

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world's #1[2]direct selling with presence in over 100 countries & territories.

Globally, Amway is 60 years old, US$ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents

pending.  Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[3]. With the aim of increasing consumer outreach Amway has set up more than 63 Xpress Pick & Pay stores across the country.

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand[4]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[5]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will Over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen, Atmosphere Drive car air purifier, Atmosphere  Mini Home Air Purifier  and the Energy Drink and Whey Protein under the brand XS. Last year, Amway announced the launch of Nutrilite Traditional Herbs developed specifically for the Indian consumers.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. India is one of two key global manufacturing hubs for Amway, along with China, in addition to the company’s U.S.-based manufacturing operations. Amway manufacturing facility has won the prestigious LEED Gold Certification from the U.S. Green Building Council as being one of the most environment friendly and sustainable facilities in the country.

[1] Ministry of Corporate Affairs (for Y/E 3-31-18)’

[2]https://www.directsellingnews.com/dsn-announces-the-2018-global-100/

[3] As per refund policy of Amway

[4]Source: http://www.euromonitor.com/amway-claims

Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2016 data

[5][5] Source Euromonitor International Limited; Beauty and Personal Care 2017 edition; as per premium skin care definitions; retail value sales; UBN; 2016 data

Amway India’s ‘Power of 5’ program creates remarkable positive impact on the state of malnourished children

-        The baseline findings starkly reveal that every second underprivileged child in Delhi below 5 years of age could be affected by Malnutrition

-        With a year of educational interventions to mothers 79% children came out of the malnourished category 

New Delhi, September 12, 2019: There is a clear demarcation between social classes in India and nowhere is it more evident than in the nutritional landscape. Amway India’s ‘Power of 5’ program, launched in 2018 revealed that in India every second underprivileged child below five years of age could be affected by malnutrition.

Amway launched its globally successful community-based program ‘Power of 5’ as a pilot in India in collaboration with MAMTA Health Institute for Mother and Child. The program was targeted at the mothers and caregivers of children under the age of 5 years and aimed to improve the nutritional knowledge and practices inclusive of complementary feeding, hygiene practices, growth monitoring and dietary diversity through extensive educational interventions.

Total number of malnourished children closely monitored	1700
Categories of malnourishment identified	Wasted	Underweight	Stunted
Number of children in the category at the start of the project	1700	1236	750
Number of malnourished children at the end of the project*	328	455	484

In its pilot phase, the program was launched in Kirari, an urban slum and resettlement colony of North West Delhi. Over 9700 children were surveyed under the age of five years and come across that most of the children were grappling with huge nutritional gap with 17% children wasted, 31% underweight and 46% stunted. Out of 9700 children, 1700 were wasted and were identified for further monitoring through the entire course of the program. The results at the end of the campaign were startling and at the same time encouraging highlighting that number of children in the Wasted category dropped from 1700 to 328 (79% drop), in the Underweight category dropped from 1236 to 455 (44% drop) and in the Stunted category dropped from 750 to 484 (14% drop).

Mr. Anshu Budhraja, CEO, Amway India, says, “The malnutrition scenario in our country is in a precarious situation with 31% of the total 150.8 million stunted children in the world and half of all 'wasted' children across the globe.¹. At Amway India, we are committed to use our vast global experience in nutrition and wellness to contribute to the Government of India’s National Nutrition Mission to raise the nutrition levels in the country.”

“Our community-based nutritional education intervention to mother also shows that a simple, yet extensive outreach is the way to improve the nutritional status of under-five children. The first-year result of the ‘Power of 5’ campaign is quite promising, and we intend to take this program forward on a much larger scale ultimately making an impact in the lives of as many mothers and children as possible. While continuing to do community work in the identified area of nutrition, we have plans to replicate the same in other states across the country.” Mr. Budhraja, added.

Aligned with the Government of India’s National Nutrition Mission, the ‘Power of 5’ program benefitted 10000 children under-five and over 30,000 mothers and caregivers by offering holistic solutions to create awareness and implementing educational interventions. ASHA workers, ANM and Anganwadi workers were sensitized to drive the behavior change among the parents and communities by establishing synergies for timely and inclusive service deliveries to the identified beneficiaries. The program also significantly improved infant breastfeeding practices, vaccination coverage, Vitamin A dosage and deworming coverage.

Dr. Sunil Mehra, Executive Director, MAMTA-HIMC says, “Malnutrition in children under 5 years of age is one of the biggest challenges to child health and development in our country resulting in almost 50% of child mortality. We are very happy to partner with Amway India to launch their globally successful program that addresses malnutrition, wasting and stunting in an urban-poor location for a cohort of 10,000 children. And it is encouraging to note that in the first year of intervention the program has shown a significant shift in the nutritional status of these children besides strengthening knowledge and feeding practices of the parents.”

ADDDITIONAL INFORMATION ABOUT THE CAMPAIGN

Education Interventions introduced during the campaign and their results establish the extensive need for on-ground engagement and education of mothers and caregivers to address the malnutrition situation in India. Regular counselling was provided to the beneficiary groups to help them provide better care for their children. Multiple edutainment sessions and nutritional recipe demonstrations were also organized during the span of the program to better equip everyone in attendance.

Infant and Child Feeding Practices

• Families of 98.5% children in the age-group of 0-24 months informed that the child was breastfed since birth, as compared to 85.8% in the baseline survey
• Families giving feeds other than breast milk in the first three days after childbirth reduced from 30% (baseline) to 11.5% (end-line). These other feeds consist of honey, infant formula, Janam ghutti, sugar syrup, gripe water, sugar/glucose water, and fruit juice
• Around 91.5% of families initiated breastfeeding of the new-born within one hour of childbirth compared to 86.2% a year ago.

Vaccination Coverage

• All the doses of BCG, Hepatitis and DPT vaccines was observed to be high. Immunization coverage of basic vaccines in the end-line (81.5%) showed a marked improvement from the baseline (61.5%)

Vitamin A dosage & Deworming

• Around 77.5% of the children had received a dose of Vitamin A within the last six months as compared to the baseline survey where it was around 70.1%
• The intake of any drug for intestinal worms in the last six months was reported to be 54.1%, as compared to 46.3% in the baseline survey