Fast&Up congratulates the Indian Team for their fantastic run at the ICC Women's T20 World Cup

Fast&Up has supported the Indian Women's Cricket Team over the past four years through various associations

National, 8 March 2020: On International Women's Day this year, the women in Blue made a billion Indians excited with their performance at T20 Women's World Cup on March 8, 2020. Pitied against host nation Australia in the finals of the T20 cricket World Cup match, the Indian team put their best foot forward.

The Women's T20 World Cup final is the fifth time Australia and India have met in just over a month. They played three times in the recent tri-series, including the final, and played in the opening match of the tournament. The teams have won two games each across the last month and the match-ups have been fascinating.

Australia got off to a terrific start putting pressure on India by setting a target of 184/4. Losing crucial wickets early in the match, India fell short by 86 runs.  Even though India lost the match, they won the hearts of the nation. Up until this turning point, there was little limelight the women's team hogged in India unlike their male counterparts. 

Fast&Up, India’s leading sports and active nutrition brand, has been one of those few brands in the country who put their weight behind the women's team even before this historic final. They have been associated with Women's cricket since they began operations in India five years ago and have been backing some of the leading names in Indian Women's Cricket.

Four of the players who are supported by Fast&Up - Shafali Verma, Harleen Deol, Rajeshwari Gaekwad and Shikha Pandey were part of the Indian Team who put up a brave fight against the host nation in the finals.

Despite their loss in the finals, this has been a historic moment for team India. Congratulating the team for their hard work, Fast&Up CEO Vijayraghavan Venugopal said, "Indian Women’s cricket has been on an upward swing in the last few years and this has been a fantastic run for Team India at the T20 Women’s world cup in Australia. While they fell one short of the final hurdle, they have laid the foundation for a strong cricketing culture in India. Especially on women’s day this will inspire millions of young girls to take up sport in the country!"

About Fast&Up:

Fast&Up is the flagship sports nutrition brand of Aeronutrix Sports Products Private Limited. Backed by innovative Swiss technology, Fast&Up caters to performance in sport, intelligent nutrition and dietary supplementation for an active lifestyle. Fast&Up is one of the very few companies in India with the Informed Sport certification, making it the number one choice for International athletes. It is trusted by athletes and fitness enthusiasts across the country to boost their performance and health. Fast& Up is spearheading the nutrition revolution in India with its effervescent range of products. It is currently catering to its customers through an Omni channel strategy including online and retail stores.

Fast&Up sign long distance runner Govindan Lakshmanan

~ India’s elite runner emphasises on nutrition and hydration as he vies for 2020 Tokyo Olympics qualification ~

Mumbai, 26 August 2019: Fast&Up, India’s leading sports and active nutrition brand today announced the signing of athlete Govindan Lakshmanan. The Tamil Nadu born athlete rose to fame when he won a double gold in the 5,000 metre and 10,000 metre Asian Championship 2017 in Orissa.

In the 2015 Wuhan Asian Championship, the long-distance runner won the bronze in the 5,000 metres with a time of 13.36.62 and silver in the 10,000 metres with a time of 29.42.81. During the 18^th Asian Games 2018, Laksmanan was unfortunate to have missed a medal. He won the bronze medal in the 10,000 metre race but was disqualified due to a minor infringement when his foot touched the inside lane.

Even though Lakshmanan missed out on the medal the then Sports Minister of India, Rajyavardhan Rathore felicitated the athlete and also called him a “champ”.

The athlete who was elated about his new partnership with Fast&Up said, “It’s just been three months since I started using Fast&Up and I can see a lot of difference in the way I run and feel. Nutrition plays a very important role for any athlete. Good nutrition helps in avoiding injuries, improving performance and also helps in good recovery. Even a normal person should have good nutrition. As a long-distance runner we put in 150 kms of running a week and it is very important we take supplements along with normal healthy food.”

Fast&Up CEO, Vijayaraghavan Venugopal who was excited about the new signing said, “We hope to help Lakshmanan achieve his dream of qualifying for the 2020 Tokyo Olympics Games by increasing his performance through Fast&Up. He is among the best long-distance runners in the Asia and we are immensely proud to be associated with the athlete.”

Fast&Up is in partnership with over 100 Indian athletes which include Indian cricketer Mayank Agarwal, India’s highest ranked table tennis player Sathiyan Gnanasekaran and footballer Iain Hume.

Please find attached pictures of Govindan Lakshmanan.

About Fast&Up:

Fast&Up is the flagship sports nutrition brand of Aeronutrix Sports Products Private Limited. Backed by innovative Swiss technology, Fast&Up caters to performance in sport, intelligent nutrition and dietary supplementation for an active lifestyle. Fast&Up is one of the very few companies in India with the Informed Sport certification, making it the number one choice for International athletes. It is trusted by athletes and fitness enthusiasts across the country to boost their performance and health. Fast& Up is spearheading the nutrition revolution in India with its effervescent range of products. It is currently catering to its customers through an omni channel strategy including online and retail stores.

Fast&Up announced as the Official Energy Drink Partner for Procam International Running Events in India

Bengaluru, May 15, 2019: Fast&Up, the flagship sports and active nutrition brand of Aeronutrix Sports Products Private Limited, has announced its partnership with Procam International, India’s leading sports management company, as the official energy drink partner to the Tata Consultancy Services World 10K in Bengaluru and all their other IAAF Labelled races.

Fast&Up has inked this prestigious partnership for these nationally proclaimed events within 3 years of its inception. As the energy drink partner to these runs, the brand has successfully placed its name amidst the top brands of India. This association will aid the brand to create awareness and cater to more than 1250,000 runners nationally. The brand will provide energy drink support with its flagship product Fast&Up Reload to the runners during their run that will provide them with energy and help enhance performance. The partnership is a step forward towards the brand’s aim to revolutionize the way sports nutrition is administered in India.

Fast&Up is spearheading the sports nutrition revolution in India with its wide range of effervescent products. It is the only Indian nutrition brand to be certified with 'Informed-Choice' across its flagship products. Effervescent nutrition renders enhanced bioavailability that is an essential element aiding as a performance booster, making it an intelligent and better format compared to traditional supplements.

The professional running community in Bengaluru were the forerunners in adopting this technology, Fast&Up had become their first choice for sports nutrition since it launched. Running groups such as Soles of Bangalore, Jayanagar Jaguars & Pacemakers have been the brand’s source of support & their enthusiasm for fast&Up became the USP of the brand. Also, coaches such as Neera Katwal, Anubhav Karmakar and Bhumika Patel are part of Fast&Up Fit Squad Athletes and have recommend Fast&Up products to many leading athletes.

Vijayaraghavan Venugopal, CEO, Aeronutrix Sports Pvt. Ltd, said, “We are proud to be associated with Procam. It is a prestigious moment for our entire team to achieve this feat within 3 years of our launch. We are excited to fuel runners in Bengaluru for this 10K race and across the country in the next year. We thank the running community for showing support to Fast&Up, making it a trusted brand for sports in India”

Vivek Singh, Jd. MD, Procam International, said, “For us at Procam International, runners are our biggest stakeholders. We are constantly striving to ensure an enhanced running experience for our runners and we believe it is the same for Fast&Up. We are delighted to welcome Fast&Up as our energy drink partner and look forward to growing this partnership.”

About Fast&Up:

Fast&Up is the flagship sports nutrition brand of Aeronutrix Sports Products Private Limited. Backed by innovative Swiss technology, Fast&Up caters to performance in sport, intelligent nutrition and dietary supplementation for an active lifestyle. Fast&Up is instrumental in getting prestigious Informed Choice certification for its flagship products, a first in India. It is trusted by athletes and fitness enthusiasts across the country to boost their performance and health. Fast&Up is spearheading the nutrition revolution in India with its effervescent range of products. It is currently catering to its customers through an omni channel strategy including online and retail stores.

About Procam International

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Envisioned by founders Anil and Vivek Singh, Procam, is one of the leading companies in holistic sports management, sports consultancy, and live television programming. With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across disciplines -Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball among others. These events have elicited participation of the highest calibre of athletes, as well as huge public interest and attendance. Pioneers of the distance running movement in India, Procam International’s Big 4 –Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25 K are global leaders in their respective distances. These events have ushered in a running revolution that has helped to re-define, the health, fitness and ‘Giving’ paradigm of our country.