Hamdard Laboratories India forays into the ‘ready to drink’ segment with RoohAfza Fusion and RoohAfza Milkshake to refresh the senses

National, June 16, 2020: Hamdard Laboratories India owns a legacy of more than 100 years and is one of India’s largest and most trustworthy names in the FMCG and foods sector. The company is expanding its product portfolio with the launch of ‘ready to drink’ products. The brand is taking their widely loved and recognized RoohAfza into two new extensions – RoohAfza Fusion and RoohAfza Milkshake.

Hamdard Laboratories, Foods Division has launched a unique fusion of RoohAfza with real fruit juices in a convenient ready to drink, Tetrapak format for the Indian market. RoohAfza Fusion promises the refreshing burst of RoohAfza with the fresh taste of fruit juices in 5 exciting flavors – Luscious Litchi, Refreshing Lemon, Delicious Orange, Exciting Pineapple and Orange and Juicy Mango. The new RoohAfza Fusion packs promise the double impact of the goodness of RoohAfza and fresh fruit juices, promising health and refreshment with a sensational twist of flavors.

Hamdard is also launching RoohAfza Milkshake, a one-of- its kind product, that beautifully brings together the nutritional value of milk with the refreshing heartwarming taste of RoohAfza. Consumed since ages in all households, and a kid’s all-time favorite, RoohAfza Milkshakes promises the scrumptious double dose of taste, and a unique sensuous dairy flavour in an ultra-safe Tetrapak packaging.

Mr Hammad Ahmed, Chief Mutawalli, Hamdard Laboratories India commented, “RoohAfza has been a beloved drink of India for generations. Our teams have done a tremendous job in finding an expression of the flavour with tropical Indian fruits. It is a truly magical combination, made with Hamdard’s reputed quality standards, and crafted with passion. RoohAfza has been delighting customers for more than a 100 years and we hope our new offerings will continue to delight for many years to come. We have been receiving feedback that an overwhelming number of people drink RoohAfza with milk. So we took it as a challenge to present the best combination of healthy and quality milk with the unique flavours of RoohAfza, and we are proud of the final product. Those looking for the perfect milkshake need look no more. The Fusion range of RoohAfza with tropical fruits and the RoohAfza Milkshake have been prepared with Hamdard’s blending expertise to present the best ready-to-drink experience. We want our customers to enjoy their favourite drink in these new flavours that are convenient and delicious. ”

Mansoor Ali, Chief Sales & Marketing Officer, said, “RoohAfza has occupied a prime space in the homes and hearts of millions, and is aptly called “The Drink of India”. With the objective of expanding the RoohAfza offering, and building bridges with the younger, convenience seeking consumers, we have strategically forayed into the Ready-to-Drink segment. RoohAfza Fusion, as the name suggests is a delightful mix of RoohAfza and fresh fruit juices in 5 exciting flavours. RoohAfza Milkshake provides the unbeatable combination of RoohAfza, milk and vanilla, to provide for a lip smacking sensorial delight. These products come to you in the aseptic Tetrapak packaging, ensuring safety and refreshing taste in every sip. I invite every discerning consumer to try these uniquely flavoured ready-to-drink

products from the RoohAfza family. RoohAfza and its family, as always continues to be the ‘refreshingly local’ Indian brand that everyone loves.”

About Hamdard:

Hamdard Laboratories India is the 112-year old, non-profit organization which is the maker of iconic Unani brands and herbal FMCG products such as RoohAfza and other Unani products. “Hamdard” meaning ‘companion in suffering’ started as a small clinic in un-divided India in the year 1906 by Hakeem Hafiz Abdul Majeed. Hamdard India is now gearing up on a transformational mode and expanding its product portfolio by introducing new products and pack formats, extending its popular brand - RoohAfza into newer segments ranging from milkshakes to fruit based ready-to-drink beverages, and other exciting food categories and supplements. The organization has made huge forays into the digital space, engaging with consumers on social media, and increasing its presence in all channels of business in India and overseas.  Company’s largest brand RoohAfza, has positioned itself as the market leader in the syrups, powders and concentrates category with a staggering 45% share. 

Hamdard Laboratories launches integrated marketing campaign #StrongWithHamdard

Chennai, June 11, 2020: Hamdard Laboratories (Medicine Division), a progressive, research-based health and wellness organization launches its new integrated marketing campaign #StrongWithHamdard emphasizing boosting the immune system to stay healthy amid the Covid-19 outbreak. As part of the new campaign, the brand leverages print, television, social media, and radio platform to spread the message of a stronger immune system and awareness around Unani Medicine products offered by Hamdard Laboratories.

Furthermore, Hamdard Laboratories has also launched ‘Aapka Hamdard’, on-air programming in association with Radio Mirchi to amplify the reach. Stay #StrongWithHamdard campaign in key North Indian markets. Aapka Hamdard program, on Radio Mirchi, will be focused on addressing the importance of strong immunity by Dr. Naushad Rana of Hamdard Wellness Centre. Additionally, Mr. Abdul Majeed, Chairman and Managing Trustee, Hamdard Laboratories (Medicine Division) will deliver a keynote address to Radio Mirchi listeners.

Commenting on the campaign launch, Ms. Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said, “One of the key measures to stay safe amid the Covid-19 outbreak has been a strong immune system that safeguards us from various infections and the same has been emphasized by the Government and Ministry of AYUSH. As India enters the unlock phase, it becomes even more vital to have a strong immunity that will prevent us against the viral infection. Our new campaign #StrongWithHamdard focuses on adopting an alternate medicine system to boost immunity and promote the uses of Unani medicine products to have a strong immunity system.”

Hamdard Laboratories have a varied portfolio of immunity boosters such as Joshina, Joshanda, Imyoton, Infunza and Chyawanprash that combines the goodness of time tested herbs. These are effective herbal remedies rich in antioxidants and are effective in fighting various antimicrobial infections like flu, cough, and cold. Ensuring availability of Hamdard’s immunity boosters, the brand has made its immunity booster products available on various e-commerce sites – Amazon, Healthmug, and 1mg.

Additionally, Hamdard Wellness Centers will go live from June 09, 2020, offering online consultation that is focused on providing quality Unani treatment and healthcare. Chairman and Managing Trustee, Mr. Abdul Majeed says “The lockdown made us realize the importance of digital presence. Essential services like having a doctor available for consultation in the online space and medicines being available in the e-commerce sites was an absolute necessity”.  

Hamdard Laboratories launches integrated marketing campaign #StrongWithHamdard

New Delhi, June 10, 2020: Hamdard Laboratories (Medicine Division), a progressive, research-based health and wellness organization launches its new integrated marketing campaign #StrongWithHamdard emphasizing boosting the immune system to stay healthy amid the Covid-19 outbreak. As part of the new campaign, the brand leverages print, television, social media, and radio platform to spread the message of a stronger immune system and awareness around Unani Medicine products offered by Hamdard Laboratories.

Furthermore, Hamdard Laboratories has also launched ‘Aapka Hamdard’, on-air programming in association with Radio Mirchi to amplify the reach. Stay #StrongWithHamdard campaign in key North Indian markets. Aapka Hamdard program, on Radio Mirchi, will be focused on addressing the importance of strong immunity by Dr. Naushad Rana of Hamdard Wellness Centre. Additionally, Mr. Abdul Majeed, Chairman and Managing Trustee, Hamdard Laboratories (Medicine Division) will deliver a keynote address to Radio Mirchi listeners.

Commenting on the campaign launch, Ms. Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said, “One of the key measures to stay safe amid the Covid-19 outbreak has been a strong immune system that safeguards us from various infections and the same has been emphasized by the Government and Ministry of AYUSH. As India enters the unlock phase, it becomes even more vital to have a strong immunity that will prevent us against the viral infection. Our new campaign #StrongWithHamdard focuses on adopting an alternate medicine system to boost immunity and promote the uses of Unani medicine products to have a strong immunity system.”

Hamdard Laboratories have a varied portfolio of immunity boosters such as Joshina, Joshanda, Imyoton, Infunza and Chyawanprash that combines the goodness of time tested herbs. These are effective herbal remedies rich in antioxidants and are effective in fighting various antimicrobial infections like flu, cough, and cold. Ensuring availability of Hamdard’s immunity boosters, the brand has made its immunity booster products available on various e-commerce sites – Amazon, Healthmug, and 1mg.

Additionally, Hamdard Wellness Centers will go live from June 09, 2020, offering online consultation that is focused on providing quality Unani treatment and healthcare. Chairman and Managing Trustee, Mr. Abdul Majeed says “The lockdown made us realize the importance of digital presence. Essential services like having a doctor available for consultation in the online space and medicines being available in the e-commerce sites was an absolute necessity”.  

Hamdard Laboratories plans clinical trial for Immunity booster medicine as a preventive measure to fight COVID-19

Chennai, May 26, 2020:Hamdard Laboratories (Medicine Division), a progressive, research based health and wellness organizationplansto conduct clinical trial of its immunity booster medicines to assess its effectiveness against COVID-19. The company has submitted proposal for required permission from the concerned authorities and the clinical trial will be conducted at Hamdard Institute of Medical Sciences and Research in New Delhi. The Ministry of AYUSH has invited inputs from AYUSH practitioners and institutions including colleges/ universities, hospitals, research institutes, AYUSH manufacturers, AYUSH association’s etc. toprevent infection from Covid-19. Hamdard Laboratories is working in the same direction and has submitted its inputs to the AYUSH department. 

AYUSH ministry’s task force is examining the proposals submitted by AYUSH Institutions. Then, it will be send to Indian Council of Medical Research (ICMR) which will register such clinical proposals and evaluate the outcome of studies for clinical efficacy of such products.

Hamdard Laboratories (Medicine Division)has a wide range of immunity boosting Unani medicines in its portfolio. Hamdard’s immunity booster products such as Joshina, Joshanda, Kulzum, Infuza and Imyoton enhance the body’s immune system. These are effective herbal remedies for flu, cough and cold particularly in chronic cases.

Mr. Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division) said, “Covid-19 is a deadly disease which has severely impacted the whole world. Scientists and pharmaceutical companies across the world are working tirelessly to come up with a vaccine that is effective against the virus. Currently, preventive measures are the only way to fight the Coronavirus and having a strong immunity system is one of the ways to minimize the impact of the virus on the body. We, at Hamdard Laboratories, are foreseeingthat clinical trials of immunity boosting Unani medicines will further scientifically establish clinical evidence. Our products are developed with natural formulae that combine the benefits of time tested herbs for strengthening of innate immunity which may be helpful in minimizing the impact of COVID-19 virus through development of specific antibodies. Effective adjunct therapy will push up innate immune capability and facilitate development of specific antibodies to fight against Coronavirus infections. We are hopeful that the trials will yield positive results and will help us fighting the Covid-19 pandemic.”

Elaborating on Hamdard’s clinical trial on immunity booster medicines, Dr. Santosh Joshi, Head, Research & Development, Hamdard Laboratories (Medicine Division) said, ‘We truly appreciate the initiatives of ministry of AYUSHfor clinical trials and its emphasis on finding apreventive support in AYUSH systems ’. Hamdard has submitted proposal on two products from its portfolio which are proven to be effective immunity boostersas they are having ingredients with potential to adjuvate the immunity againstCovid-19 infection.Our team is working tirelessly to test multiple formulations and combinations to study their effectiveness and impact on preventing the infection.”

The clinical trials will be carried out on asymptomatic and suspected subjects(due to their exposure with infected patients/in quarantine) to test theefficacyof immunity boosters for preventing and curing the patients. Antibody profiling of the subjects has already been initiated at Hamdard Institute of Medical Sciences and Research (HIMSR) with ICMR approved kits. RT-PCR testing facility is starting very soon after NABL accreditation. The trials result will take couple of months and till then we need to practice social distancing, wear masks, follow good diet, and stay indoors as much as possible to limit the spread of the virus.”

Hamdard Laboratories launches #MainDarpokHoon digital campaign to create awareness around Covid-19 preventive measures

New Delhi, May 12, 2020: As the nation stands united to fight the Covid-19 pandemic, Hamdard Laboratories (Medicine Division) announces the launch of its new campaign #MainDarpokHoon to encourage people to stay indoors and take preventive measures to stay healthy and safe. The campaign is shot indoors, adhering to the social distancing norms and guidelines set by the Government of India.

#MainDarpokHoon campaign is conceptualized by Pranav Harihar Sharma, Creative Consultant for marketing at Hamdard Laboratories (Medicine Division). The campaign is live on digital platforms such as Facebook, Instagram and Hotstar etc.

The campaign #MainDarpokHoon features renowned personalities like Phogat sisters – Babita and Sangeeta, Rifle Daadis – Chandro and Prakashi and creates a paradox by describing that even fearless are worried about the pandemic and it’s wise to stay indoors to defeat the novel Coronavirus. ‘Main Darpok Hoon’ phrase by idols of bravery creates an unforgettable image and a message, relevant for a wide set of audiences.

Commenting on the campaign launch, Ms. Suman Varma, Chief Marketing Office, Hamdard Laboratories (Medicine Division), said, “When we set out to work on the film, we were very clear that in times like this, we have to act responsibly and respond sensibly, and leverage the norms set by the Govt. We chose a slightly unconventional way of sending out the message to the audience. As a brand, we wanted to say in times like this boosting one’s immunity is the first step of prevention besides all the precautions we are being told to take, to stay safe.”

Sharing the thought behind the campaign, Mr. Pranav Harihar Sharma, Creative Consultant for Hamdard Laboratories (Medicine Division), said, “Fear makes us extra cautious and it is the exact need of the hour today. We are living in corona times and the best we can do to fight it is to be vigilant of it and follow preventive measures like wearing masks, washing hands and follow social distancing norms. ‘#MainDarpokHoon’ campaign takes an entertaining route to convey the message and depicts fear as the greatest strength in defeating the pandemic.”

Hamdard offers a wide range of products such as Joshina, Joshanda, Imyoton and Chyawanprash combining the goodness of time tested herbs proving to be effective immunity boosters.

Campaign Video Link - https://www.facebook.com/indiahamdard/videos/240286330645781/

YouTube Link - https://youtu.be/6_3l5ZDpyO4

Credits:

Brand	Hamdard (Medicine Division)
Client Team	Suman Varma , Uzma Majeed, Mujahid Islam, Shariq Afaq
Idea, Script, Screenplay, Lyrics, Direction	Pranav Harihar Sharma
Agency & Production Company	M.O.M. Content Studio, Mumbai
Director(s) of Photography	Vivek Suhag (for Babita Phogat), Sangeeta Phogat (for Geeta Phogat), Yugam (For Chandro & Prakashi Tomar)
Producer	Darpan Trishal
Director-Operations & Creative Producer	Reena Oberoi
Executive Producer	Vikash Arya
Music Director	Hanif Shaikh
Editor (Offline/Online/Grade)	Protim Khound
VFX	Think VFX
Lead VFX Artist	Priyaal Mhardholkar
Singer	Ritanjaya Banerjee
Casting Company	M.O.M. Content Studio, Mumbai
Cast	Geeta Phogat, Babita Phogat, Chandro Tomar, Prakashi Tomar & Various others

Hamdard organizes Continuation of Medical Education (CME) program to popularize Unani amongst young practitioners in Hyderabad

• Honors more than 60 Unani practitioners and channel partners through Hamdard Bonanza scheme

Hyderabad, July 9, 2019: To update scientific knowledge of Unani practitioners, Hamdard Laboratories (India), an over 100 years old Unani and FMCG Company organized a CME (Continuation of Medical Education) program in Hyderabad today. The theme of the interactive session between doctors was to understand various diseases, their burden, and solutions with alternate medicine system of Unani. The CME focused on lifestyle diseases including diabetes, hypertension, liver diseases and lack of immunity. It was moderated by Dr. MD Viqar Hyder of Hamdard Wellness, Hyderabad.

The organization also felicitated more than 60 Unani practitioners and channel partners through its Hamdard Bonanza scheme at the event today. Hamdard Bonanza is an innovative customer loyalty programme launched in 2014 for Unani practitioners & retailers to promote & popularize Unani amongst young practitioners.

Mansoor Ali, Chief Sales & Marketing Officer, Hamdard Laboratories (India) said, “To promote Unani medicines, an integral part of AYUSH, Hamdard has taken various initiatives like the CME program organized today in Hyderabad. It acts as a bridge to share knowledge on Unani and have a discussion around alternate medicines. Hamdard Wellness, our other initiative aims at mainstreaming Unani and brings it closer to the masses. Hamdard Bonanza is a great loyalty programme that we initiated in the year 2014. We are grateful to the hakims and doctors for their contribution to Hamdard and the society at large. Through this programme, we acknowledge their efforts and positive impact on the Unani system. Hamdard occupies a huge element of trust and lineage in people’s minds, and it is in continuation with this legacy that we have launched these initiatives.”

About Hamdard Laboratories India:

Established in 1906 by Hakeem Hafiz Abdul Majeed as a small Unani clinic, Hamdard grew into a household name under the noble vision of renowned Unani physician Hakeem Abdul Hameed, who was conferred with Padma Bhushan and Padma Shri by the Government of India for his service to society. Hamdard is a not-for-profit, progressive, research- based, health and wellness organization with a focus on developing innovative and natural solutions for the masses based on Unani system of medicine. Hamdard India has a wide portfolio of over 500 natural and herb based products and is amongst the leading Health & Wellness companies in India. Hamdard India is the manufacturer and exporter of the world’s largest range of Unani medicines. Hamdard’s area of expertise include lifestyle disease management, weight management, skin and hair care, gastro care, men’s health, women’s health, cough and cold wellness products and Unani medicines. The top brands are RoohAfza, Safi, Roghan Badam Shirin, Sualin, Joshina, and Cinkara.