Housefull 4 Associates With Team RichFeel

The Housefull 4 team has associated with World's largest chain of Trichology clinics and India's most trusted hair care brand RichFeel, to spread awareness about the importance of haircare and seeking professional assistance whenever needed. The Founders of RichFeel and Pioneers of Trichology in India, Dr. Apoorva Shah, along with Dr. Sonal Shah, the first certified woman Trichologist in India, met the lead male cast of Housefull 4: Akshay Kumar, Riteish Deshmukh, Pooja Hegde and Kriti Kharbanda in a meet-and-greet session in Mumbai at Novotel Juhu.

Akshay Kumar, who portrays the character of 'Bala', is shown bald in the movie. Bala Dev Singh didn't have an option 600 years ago, but you have one! Gone are the days when there were no solutions! RichFeel, through this instance, wishes to raise awareness amongst people about their receding hairline or hair concerns and how seeking professional guidance from a Trichologist can make a difference to them.

 "Films have a great impact on society. It can be a great learning curve for people and we wish to take this opportunity to reach out to the maximum number of people. One should take care of their hair as it is their crowning glory and an indicator of stable health. When in any doubt, one should always seek professional help from a certified Trichologist. Even after 38 years of catering to this industry, helping someone get their confidence and smile back, is the best reward," said Dr Apoorva Shah.

Dr. Sonal Shah observed that hair loss and balding have become more prevalent now owing to the current lifestyle that people lead. "But we have the best solutions to treat these hair problems using the best of technology that one can find. Hair transplants and Hair Systems are the best way to restore hair, especially for the ones with irreversible hair loss and thinning," she added. 

World’s largest hair care network, RichFeel, has successfully conducted more than 1 lakh hair treatment procedures and for that, they have received several accolades.  ‘Best Hair Restoration Service Provider’ award from Frost & Sullivan is one of several such recognitions received. They also won Iconic Brand award by The Economic Times for Outstanding contribution in the field of Trichology. They are internationally affiliated with many brands from London, Bolimattstrasse, Italy, Israel and the USA.

Hair loss and balding have now become a very prevalent concern among people, but path-breaking treatments and technologically advanced solutions from RichFeel have opened doors wide, enabling a permanent resolution to these hair problems. 

Today, RichFeel, India's Most Trusted Brand in Hair Care (as per Brand Trust Report) has grown synonymous with hair and scalp care, with its presence in 33 cities, with 88 clinics spread across the country.

A sheer visual delight, Housefull 4 lights up the box office this Diwali

Back on the big screen after three years; the Housefull franchise returned this weekend with its 4th installment. What makes this film a must watch, is the use of VFX to create an amazing visual spectacle that India must feast on this festive season.

Over the past decade, VFX has branched out to newer avenues in the Indian Cinema. And it’s not just the genre of action, a mythological saga where these visual effects have packed a punch leaving audiences in awe of the sheer spectacle on display. Riding on these technological marvels, directors continue to offer more detailed and larger-than-life scenes on celluloid. They’ve integrated live-action and generated images to create environments that do absolute justice in ensuring the utmost realism and authenticity. What one sees in Housefull 4 too is an abundance of dangerous, expensive, scenes which one would consider impossible to capture on film.

Here too, technology has raised the entertainment quotient in a manner that is sure to enthrall the audiences. Since the movie is based around reincarnation; the makers have exhibited an incredible show of opulence and indulgence of the bygone past. Bringing to life a seemingly realistic feel, certain shots such as aerial shots of the medieval city, that display the city’s magnificent-self - full of incredible water-falls, and intimidating giant-pillars – making for an exceptional cinematic experience. With the movie transporting into flashback and present day at a brisk pace, the transitions going from the palace to the original day is seamless, and takes you from one place to the other in a thoroughly enjoyable manner.

With endless possibilities of new ideas and powerful next-gen hardware capable of making it real, the visual-effects leave an everlasting effect on the minds of the audience with beautiful recreation of animals featured in the film. For instance, the movie has a Tarantula, who despite being present in a brief scene sends the viewer on a laughter riot. Consisting of a vast percentage of CGI makes the movie spell bounding owing to the complexity of simulations involved.