SAFEGUARDING CONSUMER SAFETY, KFC INTRODUCES CONTACTLESS TAKEAWAYS

Brand doubles efforts to keep team members and customers safe; readies for the ‘new normal’

National, 19^th May 2020: KFC India is doubling down on its efforts to keep team members and customers safe by introducing Contactless Takeaway. This is an ordering experience in which the customer can place a prepaid order on the KFC App, website or mSite, and walk into the restaurant to pick up the order at the pre-decided time. The new service is aimed at providing a completely cashless and contactless experience to consumers.

Talking about this initiative Moksh Chopra, Chief Marketing Officer, KFC India said, “With Contactless Takeaway, our aim is to offer safe and easy access to those who are already on the road for essential journeys or on their way home from difficult work shifts. It comes backed with our 4X safety promise – of sanitisation, social distancing, screening (of temperature) and contactless service. Through the use of the KFC app or website and digital payments, this service is easy, quick and completely contactless.”

To avail the service, consumers need to place a Takeaway order on the KFC App, website or mSite and select a preferred time to pick-up the order. Once at the restaurant, the customer can collect their order swiftly from a dedicated Takeaway counter at the restaurant, with queuing as per social distancing norms. The idea is to make the service experience quick, hassle-free, and completely contactless.

KFC has upped its existing operational protocols with its 4 X Safety promise. Intensified sanitization at the restaurant includes all surface areas including tables, counters, doors and door handles that are sanitized every 30-minutes. The delivery teams wash & sanitize their hands & bags after every order. All team members, including delivery riders, are regularly screened and undergo daily temperature checks, wear masks & gloves. With a limited menu on delivery, we are able to operate with a smaller kitchen team maintaining all norms of social distancing. Moving into a completely contactless delivery & take-away approach means no contact between the delivery executive and the customer, with online payments as a recommended practice. The food packaging is further secured with a tamper-proof seal to ensure that nobody has touched or accessed the food from the time it was packed until delivered. As quality is key at KFC, the food is prepared with utmost care and is it cooked at a high temperature of 170 degrees.

Contactless Takeaway will be available across all restaurants in the country. Consumers can order their KFC favourites on online.kfc.co.in or through the KFC app.

Join Aditya Narayan and KFC for Antakshari_KFC delivers (In)tertainment to you with Home Studios

Provides a platform for consumers to share how they are staying in and entertained 

National, April 24, 2020: This week, KFC asked chicken lovers to place a different kind of order, and answering the requests was none other than playback singer Aditya Narayan himself. From KFC Home Studios, a platform where audiences can share how they are staying (In)tertained, the singer joined viewers for an online ‘Antakshari’ session with a spicy twist.  To up the (In)tertainment factor, he sang songs such as ‘Cuckdoo Coo’ dedicated to his favourite crispy, finger lickin’ good KFC chicken. Following the rules of the game, he invited viewers to continue in the same spirit.

Similarly,  dance sensation Shantanu Maheshwari’s took the (In)tertainment factor a notch higher as he gave a signature-style spin to performing daily routine tasks such as brushing teeth, folding clothes, and all such chores that usually seem uninteresting. Numerous KFC fans have participated from their homes and while there is no criteria for the entry, all it really needs to do is lift-up spirits and bring KFC lovers together!

Consumers can follow KFC India at KFCIndia_official and share their videos using #KFCHomeStudios for some (in)spiration and to keep everyone (in)tertained.

About KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 23,000 restaurants in over 140 countries and territories around the world.

For more information, visit https://online.kfc.co.in/

KFC REVEALS ITS ‘SECRET PIZZA’, IN RETURN FOR YOUR BIGGEST SECRET!

View here 

National: What do you do when a brand asks you to share your secrets with them? Hmmm, you think maybe not, right? But if it’s the holder of the world’s best kept secret - KFC with their Secret Recipe - you know your secret’s safe. To make it a fair deal, KFC offered to share one of its secrets in exchange for secrets by their fans. Of course, the brand wouldn’t spill the beans on Colonel Sander’s beloved Secret Recipe, but they allowed fans to get closer to the new ‘Secret Pizza’ in town. And boy oh boy, did KFC-lovers open up and how. KFC now has bucket and bucket loads of secrets - some intense, some scintillating; some flimsy and even some jaw-dropping ones!

It all started with the dark & mysterious KFC Secret Exchange. Curious onlookers stared for long, trying to figure if the booth-like structure was for placing an order for KFC! While the booth prompted you to come up close and share a secret, one brave soul finally mustered the courage to walk up. He (let’s call him ‘He’) nervously spoke into the mike and the vivacious voice on the other end coaxed him into telling a secret. Hesitantly at first, but He did share a juicy secret that made eyes widen. And such a juicy secret truly deserved a secret in return. He was rewarded with KFC’s newest Secret Pizza - Chizza! “Never before has secret sharing been so delicious” - He said as he walked away with Chizza.

Elaborating upon the KFC Secret Exchange, Moksh Chopra, Chief Marketing Officer (now Chief Secret Keeper), KFC India said, “We all have some secrets that we hold close to our hearts and every once in a while, we are tempted to blurt one out. We wanted to give KFC fans a worthwhile reason to bare their hearts. Since we had a little secret of our own - the introduction of a secret ‘pizza’ at KFC restaurants - we thought it’d be fun to have a unique secret exchange. A select few who shared their secrets with us would get a chance to have preview access to our take on the pizza - and discover the KFC Chizza, the pizza that’s all chicken, no crust. The secret sharing and response was overwhelming. So, while few lucky ones relished the Chizza they earned, we promise to be tight-lipped about the secrets we’ve received. And welcome the others to come and discover why the Chizza is worth every secret shared.”

There were a few secrets that were almost there but failed to impress and received, well, an empty Chizza box. Others received special discounts on Chizza; while some were so, so interesting that they were deserving of not 1, but 2 Chizzas! The KFC Secret Exchange also had an online avatar where netizens interacted with the brand’s social channels and shared their secrets. Few DMed, while those feeling bold commented or posted about their deep dark or fun secrets. There was also a radio version where callers divulged secrets to the RJ and got closer to the Chizza. So is there a secret that you would like to share?

Downloadable link  here.

KFC INDIA INTRODUCES CHICKEN WRAPS - HIGH ON TASTE & EASY ON THE WALLET

Enjoy 2 grilled wraps at INR 99/- only

National, 8 November, 2019: It’s ‘wrap’ and roll time at KFC Land. Introducing the all new Chicken Wraps - your favourite KFC chicken with a twist, or should we say, all wrapped up! Straight off the grill, these wraps are hot, crunchy and 2 of a kind (literally). Enjoy 2 of these grilled beauties at just INR 99. Now that’s a winning combination - loaded on taste & easy on the pocket!

And we are talking flavour in every bite! Each wrap is a delicious combination of all things yummy: your favourite crispy-juicy chicken strip, laid out amidst freshly cut salad, with a dash of tangy sauce - all enclosed in a lightly grilled wrap.

That’s not all. The new wraps are part of the ‘Super Saver Refresh’ range offering more combos @ INR 99/- only. In addition to the 2 Chicken Wraps, you can also choose from 2 Chicken Longers or a Chicken longer & Chicken Popcorn combo at the magic price of INR 99. So, whether it’s a month-end date, lunch with your BFF or just a relaxed Friday night - the Super Saver Refresh range is the perfect answer to your hunger as well as tight budget woes. Head to your nearest KFC restaurant or order through the KFC App/Website (https://online.kfc.co.in/home) and get your hands on any of these ‘tasty twos’ now.

About KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global quick service restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 20,000 restaurants in over 125 countries and territories around the world. For more information, visit online.kfc.co.in

Your favourite KFC order is now just an Emoji away

~ Now a ‘chicken emoji’ is all it takes to order Finger Lickin’ Good food ~

National, November 5, 2019: Watching a movie and craving good food, but don’t want to miss a minute of the nail-biting climax? What if we told you, your favorite food was only a text message away? No seriously, KFC India has made it possible! Now, all it takes is a  (chicken emoji) on a text message and that’s all - order placed and your favourite KFC food is on its way. The world’s best fried chicken made the hard way, can now be ordered the easy way!

Talking about this latest launch, Moksh Chopra, Chief Marketing Officer, KFC India said, “We are always looking at ways to bring our consumers closer to their favourite KFC food. Earlier this year, we made it possible to order KFC by simply talking to Alexa. We’ve now gone a step further, and all you need to do to place your favourite KFC order is simply texting us the emoji. So, when you dream or think chicken, or have the craving to dig into a crispy, juicy piece of KFC chicken – it’s just an emoji away!”

Curious much? Here’s how a chicken emoji lands you with a bucket of finger lickin’ good chicken. Just pick up your mobile and text a chicken emoji to 70654 70654.

1. Send a SMS with the chicken emoji () to 70654 70654 (bet you figured this by now)
2. There comes a reply with a link for registration (if you aren’t already a registered chicken-lover)
3. Click on the link to complete one-time registration - Save your favorite order and preferred delivery address
4. Next steps to place an order, check ongoing offers, etc. continue in the following SMS
5. Now every time you crave KFC, just send  to 70654 70654 and your favourite order will be on its way (no fine print here; it’s really that simple) 

About KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global quick service restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 20,000 restaurants in over 125 countries and territories around the world.

For more information, visit https://online.kfc.co.in/

FINGER LICKIN’ GOOD IS NOW LOOKIN’ GOOD - INTRODUCING KFC MERCHANDISE FOR ALL CHICKEN-LOVERS

National, July 15, 2019: Wouldn’t it be super cool if you could flaunt your chicken love; be it with a bucket-is-the-pocket T-shirt or a pin shaped as a chicken drumstick? How about trading those monochrome phone covers for all-new, crispy covers? Make some noise, as your love for KFC comes to life! KFC India today announced an exclusive range of KFC Merch - truly inspired by fried chicken and your love for it! Designed in collaboration with The Souled Store, the Merch will be available on the KFC App, Website and The Souled Store website.

Talking about this latest expression of brand love, Moksh Chopra, Chief Marketing Officer, KFC India said, “If you are ‘crispy’ and you know it, why shy away from flaunting it? Here’s your chance to unabashedly wear your heart, or rather KFC love, on your sleeve. Designed for those who think chicken, dream chicken - donning the KFC Merch is the perfect way to bring out the chicken-lover in you.”

From T-shirts to Badges, Pins, Mobile Covers and Stickers, this is as 'fresh, crispy, juicy' as it gets. What's more exciting is that the range will keep widening over the next few months. That's right, just when you thought it couldn’t get cooler than this. Browse the collection now on the KFC App, KFC Website or The Souled Store.

About KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 22,000 restaurants in over 135 countries and territories around the world.

For more information, visit https://online.kfc.co.in/