OPTIMYSTIX ENTERTAINMENT APPOINTS FORMER TIMES STUDIO, CEO RAJESH BAHL AS DIRECTOR AND GROUP CEO

5th December 2019, Mumbai;  Optimystix, the leading production house in both Fiction and Non-Fiction programming, appointed Rajesh Bahl as the Director and Group Chief Executive Officer.

In his role as Director & Group CEO, Rajesh will not only be responsible for Optimystix’s growth strategy but will also help the company accelerate its next phase of growth and transformation from a bespoke TV production company to creating and producing digital content and venturing into feature film business.

Till date our focus as a company has been in growing our TV production business which has shown credible growth YOY and now to create  more significant value and harness the growth across 3 big content spaces i.e. TV, OTT & Feature Films we need someone to guide us strategically and be the torch bearer of our next round of growth. In order to reimagine and reinvent Optimystix I have invited Rajesh Bahl to lead this initiative for us said Vipul. D. Shah, Chairman & Managing Director, Optimystix Entertainment.

Rajesh is a senior M&E & Digital business leader with over 20 years of experience of being at the helm in globally acclaimed media companies, namely Times Group, Star TV, Eros International, Universal Music Group and Sony Music, and has been instrumental in establishing their digital & content businesses.

“I am very excited to join hands with Optimystix at this time when the demand for premium content is on massive upsurge and is being consumed by various audience segments across screens, across platforms, across languages, across genres and across story-telling formats which in turn is fuelling demand from the TV broadcasters, OTT services and feature film business alike. This presents a great opportunity for Optimystix to expand businesses furthermore”, said, Rajesh Bahl.

Before joining Optimystix Rajesh Bahl was the Founding CEO, of Times Studio, A Times of India Group (BCCL) entity where he played a pivotal role in setting up Times Studio business. Under his leadership Times Studio grew from 0-60+ member team, produced few marquee original shows for MX Player and have executed many digital video campaigns for multiple brands and advertisers.

In his previous stint as the COO at Eros International, he overlooked the development and digitization plans of the digital arm of Eros International. He successfully built and launched www.erosnow.com, India’s first premium OTT service and was involved in driving the product, content & marketing strategy for the same apart from being responsible for feature film marketing. 

Optimystix Entertainment celebrates 18 years of resounding success in the competitive television arena with an array of leading fiction and non-fiction shows

Mumbai, 30th October: Optimystix, the flagship thtelevision production house, created in 2001 stands at the top of the leaderboard with some of the most popular shows in the television industry providing quantity along with the great quality of content. Vipul. D. Shah, MD & Founder, has penned some of the most iconic shows in the last eighteen years that the TV industry has ever showcased awarding him with accolades and applause from the industry and audiences alike.

Vipul D Shah is known as a wizard who can comprehend the audience and communicate with them which makes him one of the most sought-after producers and writer in the industry.

Having produced over 125+ Fiction and Non-Fiction super successful shows for all age groups, Optimystix has exceeded all expectations from a storytelling perspective to delivering high production value for all the produced shows to delivering innovative content and technology-driven show formats. With multiple awards to show the success, the production house has also addressed societal issues like women empowerment with shows like Saas Bina Sasural, Ladies Special, Tera Kya Hoga Aalia and many more. Optimystix has produced multiple seasons over a decade of Comedy Circus & Crime Patrol creating an ecosystem of Comedy & A crime that we currently see in the television space. The production house is placed in the LIMCA BOOK OF RECORDS for the longest-running children’s show Baalveer as well as the longest-running comedy show. In these 18 years, Optimystix have employed and placed artists and crew on-screen and off-screen for their numerous television shows.

Today, content creation presents a whole new dimension, opportunities, and business models. Consumption for premium content is on the massive upsurge and is being consumed by various audience segment across screens, platforms, languages, genres and across story-telling formats which in turn is fueling demand from broadcasters, OTT platforms, and the feature film business.

Optimystix, with its years of experience in the TV, the domain has garnered success with their ability to narrate engaging stories, relationship with the creative fraternity and their ability to produce marquee content of varied scale. Now is a huge opportunity for Optimystix to harness massive growth in the content space across 3 screens i.e. TV, Digital and Theatre.

Optimystix has always evolved with newer and ground-breaking content for TV audiences and now in the coming fiscal year, the audiences will be able to watch new shows with interesting concepts outside the TV screen.

Vipul D Shah, Founder Chairman and Managing Director says, “Optimystix has always endeavored to be at pace with the dynamicity of the television industry. Our substantial growth is the result of some immensely talented individuals in the team. We have some new developments in the pipeline that will unfold over th