PAYBACK India encourages members to fight Corona crisis by donating Loyalty Points to help Save Lives

PAYBACK India, the country’s largest multi-brand loyalty program, recently launched a campaign – Save more than just money with Points under #PAYBACKToSociety drive for its over 100 Million members. Under this initiative, PAYBACK is encouraging members to make use of accumulated PAYBACK loyalty points by voluntarily donating as much as they can to save lives and help families or individuals in financial stress or need personal protective equipment like face masks, gloves, sanitizers et al to fight coronavirus.

For this initiative, PAYBACK India has partnered with TATA Trust and World Vision, where members can voluntarily donate a minimum 1000 points to up to 20,000 points, which will be used to provide personal protective equipment, ration for families, food supplements or any essential items for needy individuals and families.

PAYBACK India has been running its #PAYBACKToSociety digital campaign since the lockdown began as its effort to help the government by continuous engagement with members in spreading awareness on the health pandemic, innovative ways to fight it by practicing social distancing and how to make staying safe at homes or premises an enjoyable period.

For the same, PAYBACK has been running various engagement activities on its social media platforms, with the latest being where members must share their innovative ways to promote social distancing, enjoy work from home or staying safe at home and helping their societies. The lucky members get to win signed merchandise from ace cricketer Yuvraj Singh.

To beat lockdown blues, PAYBACK India has been encouraging members to engage in activities such as balcony badminton, home exercises, indoor activities that help bonding with family members also to remain distant yet connected, entertained and healthy.

Social Media Links:

PAYBACK Points Charity – www.facebook.com/164070713638584/posts/3026494062644/

www.facebook.com/paybackindia / https://bit.ly/2Xgqp1H

PAYBACK India Partners with ‘YouWeCan’ Foundation in its Fight Against Cancer

PAYBACK India, the country’s largest multi-brand loyalty program, extends support to ‘YouWeCan’ Cancer Foundation to aid the treatment of children suffering from cancer. The foundation, an initiative by ace cricketer Yuvraj Singh, works extensively on cancer control in India through cancer awareness programs, cancer screening centres, treatment support and survivor empowerment.

Talking about the partnership with ‘YouWeCan’ Foundation, Mr. Ramakant Khandelwal, CMO, PAYBACK India, says, “We are pleased to be part of this noble initiative by Yuvraj Singh. We have seen the spirit behind YouWeCan foundation, its impact on the people, and we hope our support will further strengthen the efforts. Through this partnership, we want to support the fight against cancer, especially for children, who are the future and have the right to live a deserving life.”

This partnership deepens our relationship with cricketer Yuvraj Singh, who was roped in as PAYBACK India’s brand ambassador in 2019.

On having PAYBACK India as partner support, Yuvraj Singh, cricketer & founder, YouWeCan Foundations, said, “I'm very happy that PAYBACK has partnered with us to support the cancer treatment of children from underprivileged backgrounds. This will go a long way in strengthening the fight against cancer in India. I hope that more corporates come forward and join us in our mission to build an India which is empowered to defeat cancer."

The YouWeCan Foundation organises regular awareness programmes in rural areas with a focus on oral, breast and cervical cancers in addition to providing tobacco-cessation counselling. Also, for cancer screening, there are district-level community health centres. There are anti-tobacco workshops organised in corporate, colleges, community centres and hospitals across the country.

The foundation runs a Treatment Fund for Paediatric patients, providing financial assistance to underprivileged families with a household income of up to Rs 2 lakhs per annum.

In India, it is estimated that over 50,000 children are diagnosed with cancer each year. Moreover, the mortality rate for cancer in India is an estimated 4x – 6x higher than the USA and UK, mainly due to lack of awareness, stigma, late diagnosis, poor access to care and high cost of treatment. The average cost of cancer treatment in India is between Rs 4-6 lakhs, and over 85% of the population does not earn that much annually.