PURATOS MARKS ITS CENTENARY BY REACHING A 2 BILLION EUROS TURNOVER AND REAFFIRMING ITS GUIDING PRINCIPLES

February 4, 2020 marked the 100^th birthday of bakery, patisserie and chocolate leader Puratos. A milestone that will be celebrated by its 9,500 employees across 70 countries where the group is present. The group looks forward to the next 100 years with a strong commitment to you and future generations, as well as a continued focus on innovation, health and well-being.

Commenting on this important milestone for the group, Puratos CEO Daniel Malcorps said: “Our centenary is an opportunity to reaffirm our commitment to our vision and our values: a robust scientific approach, a constant quest for innovation, with health and well-being as a cornerstone and a deep-rooted belief in the valuable role that food plays in society.”

Innovation is in Puratos’s DNA

For a century, Puratos has been committed to innovation. The family company, which started in a Belgian garage with the vision of simplifying the lives of bakers and confectioners, has become one of the world’s leading ingredients manufacturers. . Today, Puratos invests 2.7% of its annual turnover in R&D and the group employs more than 1,000 scientists in over 70 R&D centers and 90 innovation centers across the globe.

Health and well-being have always been a top priority

Puratos has always been a trailblazer in health and well-being, even as early as the 1920s when the group launched its Pura-Malté bread. Today, this commitment remains as relevant as ever. Taste Tomorrow, the world’s largest consumer survey in bakery, patisserie and chocolate, confirms that health is still one of the key criteria for consumers when buying baked goods. Health and well-being continue to be the priority in Puratos’s product development processes.

100 years of passion and expansion

As early as 1955, Puratos was setting its sights on international expansion when the group began exporting its products to neighbouring countries. Today, over 90% of the group’s turnover is generated outside Belgium, of which nearly one third is produced in emerging markets.

What about the next 100 years?

Sustainability: The Cacao-Trace Program

An example of Puratos’s commitment to sustainability is its game- changing approach to the responsible sourcing of cocoa. Unlike other cocoa sustainability programs, Puratos Cacao-Trace focuses on quality rather than quantity. Through Cacao-Trace, Puratos helps farmers deliver cocoa beans of superior quality, which in turn earn them extra revenue.

Community: bakery schools that bring hope to underprivileged youngsters

Today, the Bakery School Foundation has already invested in bakery schools in India, Brazil, Mexico and South Africa. By 2030, the Bakery School Foundation aspires to continuously enable 1,000 young people from developing countries to live their passion in one of the Puratos bakery schools.

Puratos CEO Daniel Malcorps concluded: “We are already looking at the next 100 years in terms of innovation, sustainability and expansion. We have already achieved a 2 billion euros turnover and we aim to reach 5 billion by 2030. This will be possible thanks to having the right people at all levels of the company, from employees to board members.”

About Puratos Food Ingredient Pvt. Ltd. India:

Puratos India was established in 2008 in Mumbai, India. It manufactures and supplies a wide range of quality & innovative ingredients for Bakery, Patisserie and Chocolate businesses. It also offers Marketing tools and solutions to identify and suit the needs of customers and encourages excellence through training, demonstrations and exchange of ideas in its Innovation Centers.

Puratos is a Belgium-based MNC with local subsidiaries in about 68 countries. Puratos Products are manufactured in more than 58 plants spread over 5 continents, and sold in over 100 countries. The global headquarters is in Groot-Bijgaarden, near Brussels in Belgium. With a tagline ‘Reliable partners in innovation’, Puratos helps customers in delivering nutritious, delicious food leveraging new technologies, up-to-date consumer trends and innovations in ingredients across countries of presence.

Website: http://www.puratos.in FB: facebook.com/PURATOSINDIA/

PURATOS SANSKAAR FOUNDATION HOSTS ITS FOURTH GRADUATION DAY CEREMONY

Graduating Day ceremony of the fourth batch of bakers from Puratos Sanskaar Foundation School, a bakery school, run as a Corporate Social Responsibility initiative by Puratos India, was held in Navi Mumbai on August 1st, 2019. This year 21students from diverse backgrounds received their certification in Bakery, Patisserie, and Chocolate. During the intensive two-year study program students learn the art of baking simple breads to complex finished applications. Each of these graduating students have been provided a platform for opportunities within the industry in India.

Mr. Peter Deriemaeker, Markets Director – Asia Pacific/ Middle East/ Africa, Puratos shared, “People Care is one of the important initiatives at Puratos. The Puratos Sanskaar Foundation School is a reflection of this value; in our pursuit to enable a comfortable future for the skilled children coming from underprivileged families. This year we have the 4th batch of students graduating from the school and we are very happy and proud about it.”

Mr. Ashish Seth, Managing Director India and Area Director South Asia, Puratos Food Ingredients India Pvt. Ltd., said, “Given India’s growing love of Bakery, Patisserie & Chocolate items, there can’t be a better time than now to enrich the talent pool in the industry by providing fully trained professionals. With a batch graduating for the fourth consecutive year, we are sure to add the right value and fill the skill void that existed for all these years.”

Puratos is determined to provide enriching opportunities to young and keen students from underprivileged backgrounds. The school has an equal opportunity policy for boys and girls and students are recruited irrespective of social background. The foundation offers them a means to learn from best-in-class faculty members and be meaningfully employed with quality employers within the industry. At the same time, Puratos is offering the industry, high quality, and thoroughly trained resources to not only meet but exceed the benchmarks of this specialized industry.

Puratos India is a subsidiary of Belgium-based Puratos Group - one of the world’s largest bakery, patisserie and chocolate ingredients manufacturer. Puratos Sanskaar Foundation School premises are fully equipped and offer a test bakery, classrooms with all the necessary bakery training essentials. The teachers at the school are selected based on their experience in the bakery and patisserie industry.

STRIKE A BALANCE BETWEEN HEALTHY AND REFRESHING WITH PURATOS FRUITFILS THIS SUMMER

Summer is here and it’s time to treat yourself to some refreshing and healthy fruity drinks. Freshly blended milkshakes have been the most sought after drink during the summers. However, consumers now-a-days prefer to opt for more natural ingredients in their shakes that blend both - taste and nutrition. Puratos India’s newest launch, the all-natural Fruitfil range allows you to discover a wide range of delicious fruit fillings which contain up to 30% natural fruit content. With these versatile fruit fillings you can now make your creations look delightful and taste better. The Fruitfil range has No Artificial Flavour and No Added Colours, which gives it the coveted NAFNAC label.  

Mango Milkshake is the best thing during this hot and sultry summer. The king of all fruit shakes is perhaps India’s favourite summer drink which is available at every nook and corner. With Fruitfil Mango, one of the four delicious flavours of the Fruitfil range, you can create super thick, creamy and healthy mango milkshakes which is packed with the natural goodness of sweet mangoes. Milkshakes work great as a drink during breakfast, snack time or as a perfect way to end a meal. It is the perfect solution for consumers looking for more natural and healthy options. What’s more? It’s incredibly easy to make with just three ingredients!

Here is a recipe that is easy to make, indulgent and brings the natural goodness of the fruit to your milkshake.

Fruitfil Mango Milkshakes:

Recipe                                                  Method

Fruitfill Mango                                      180 gm

Milk                                                       410 gm

Vanilla ice cream                                  250 gm

Ice Cubes                                             160 gm

Process:

· Add Fruitfil Mango, milk, ice cubes and vanilla ice cream in a bowl

· Blend them all together till it gets homogenous

· Rest for half an hour in fridge, so as to allow the froth to come up

· Fill the shake in container & store in fridge

· And use as per orders. Serves 3 (300 ml) glasses.

· Your delicious Fruitfil Mango Milkshake  is now ready

The Fruitfil range is available in four flavours, namely, Fruitfil Blueberry, Fruitfil Strawberry, Fruitfil Pineapple and Fruitfil Mango. It is the perfect ready-to-use solution for customers looking for natural fruit fillings for multiple applications such as cake layering, spreading on baked finished desserts, mixing with mousses, flavouring of milk shakes and many more.

For more information visit: Website: http://www.puratos.in FB: facebook.com/PURATOSINDIA/