Times Prime joins hands with MUBI to offer hand-picked cinema to its members

MUBI offers 3-month subscriptions worth INR 1500 to all Times Prime members

New Delhi, May 29th 2020: Times Prime, India’s leading premium lifestyle membership, has entered into a strategic partnership with the curated film streaming service, MUBI, to bring Indian and international cinema to its members through its two film channels MUBI INDIA and MUBI WORLD. Times Bridge, the global investments and partnerships arm of the Times Group, sculpted this partnership between Times Prime and MUBI to expand MUBI’s reach among India’s digitally-savvy populace. MUBI is part of Times Bridge’s portfolio of global companies that includes Uber, Airbnb, Coursera, Smule, Headspace, Houzz, Wattpad among others. Through this collaboration, Times Prime members will get to savour MUBI’s distinguished content of internationally-acclaimed, hand-picked cinema for 90 days. 

Vivek Jain, Business Head - Times Prime said, “MUBI introduces a new exquisite movie every day on each of its film channels, and its ever-changing line up resonates well with Times Prime’s vision of improving the everyday lives of its members. Our members will gain access to MUBI’s collection of hand-picked films from new directors to award winners from around the world, including films that can’t be found elsewhere.” 

Efe Cakarel, Founder & CEO of MUBI said, “We’re thrilled that MUBI is now part of the Times Prime membership. This collaboration will add great value to Times Prime’s members, allowing them to discover incredible and interesting movies from India and around the world every day.”

Viral Jani, SVP of Investment Operations - Times Bridge said, “Indians are embracing subscription-based services and their willingness to pay for truly unique and high-quality content is at an all-time high. Enabling MUBI’s partnership with India’s most prominent digital membership will keep us at the top of this trend and fuel MUBI’s growth further in the world’s second-largest internet market.”

At an introductory price of Rs. 999 only, Times Prime’s premium lifestyle membership now offers exclusive access to 13 premium memberships. In addition to MUBI, these include a Zee5 subscription worth Rs.599, HBR Ascend worth Rs.1,699, Gaana+ by Gaana worth Rs.399, exclusive access to TOI+ the ad-free online version of the world’s largest circulating newspaper, ETPrime membership worth Rs.399, FreshClub subscription worth Rs.399, Healthify Smart Plan worth Rs.1,498 and FitCoach membership worth Rs.999 . Customers can easily recover their membership fee within the first week and save up to Rs. 60,000 every year, making Times Prime the most comprehensive and cost-effective premium subscription service available in India.

About MUBI

MUBI is a curated streaming service. An ever-changing collection of hand-picked films. From new directors to award-winners. From everywhere on earth. Beautiful, interesting, incredible movies — a new one, every single day. Always chosen by us. MUBI is available to watch in 190 countries, and the films we pick are guided by local cultures and cinema. We are the world’s biggest community of film-lovers, with over 9 million members around the globe. You can stream or download all our movies, anytime. On any screen or device, anywhere. And you’ll never see a single ad on MUBI. Ever. Subscription plans include INR 499 a month or INR 4,788 for 12 months. MUBI is available on the web, Amazon Fire TV, Hisense, LG, Sony, and Samsung Smart TVs, as well as on mobile devices including iPad, iPhone, and Android. MUBI has offices in London, New York, Kuala Lumpur, and Mumbai.

Times Prime Launches Host Of Health & Wellness Benefits To Keep India Fit At Home

• Partners with HealthifyMe & Lybrate to offer complimentary AI-curated diet plans & online doctor consultation
• Offers Rs. 3000 additional benefits at existing membership fee of Rs. 999 only

New Delhi, April 21th, 2020: Staying healthy and fit is a major challenge during the ongoing COVID-19 crisis with nation-wide gym closures & most workplaces adopting a work-from-home routine. With millions struggling to maintain healthy habits as they lose access to their local nutritionist or fitness centre, India’s first comprehensive lifestyle membership, Times Prime has partnered with premium health & wellness brands like HealthifyMe & Lybrate to offer over Rs. 3000 worth of additional benefits for free to help its new & existing users stay at the peak of their health from the comfort of their homes.

The new & comprehensive suite of health & wellness offerings that come as a part of the membership would offer subscribers multiple benefits like access to world’s first ever AI-curated Smart Plans (diet plans) powered by HealthifyMe along with online tracking of over 55,000 foods on the HealthifyMe app and 24*7 access to premium online healthcare services on Lybrate’s app and website. These personalized diet plans, expert advice from top diet coaches and easy access to selected verified doctors anytime anywhere would help serve the ever-evolving health and wellness needs of the widest section of the Indian consumer-base.

Vivek Jain, Business Head - Times Prime said, "With the world going into lockdown to contain the spread of the Coronavirus, these past few weeks have been challenging for all Indians to say the least. Unfortunately, along with working from home, stress eating and binge-watching is increasingly becoming an ungovernable part of most of our lives. At Times Prime, we realised our community’s growing need for premium online health & wellness services and have partnered with some of the most innovative health and fitness brands like HealthifyMe & Lybrate to enable our users to stay healthy & fit as they remain quarantined in the safety of their homes.”

Anjan Bhojaraj, VP Growth and Head of Product - HealthifyMe said, “Times Prime users have a lot to gain by using HealthifyMe. We are pulling out all the stops to ensure our users continue to stay healthy and fit in the comfort of their homes during the lockdown. While our Smart Plans will ensure they eat right, new features on the app like immunity building tools and home workouts will help them stay active as well as safe at home.”

“The sweeping lockdown has posed a severe challenge to the health of Indians, taking an unimaginable toll on their physical and mental wellbeing. In the given scenario when social distancing is the new norm and governments are urging people to stay indoors, online doctor consultation supplemented with a prescription is a feasible and safe option to talk to doctors, except for in cases where they need a hands-on assessment. Lybrate and Times Prime are aligned in their bid to keep India fit at home. With the partnership, we are facilitating tele-consultation to the members of Times Prime. It would allow them to tele-consult doctors from across specialties, on our platform and let them be healthy while being home,“ said Saurabh Arora, Founder & CEO, Lybrate

At an introductory price of Rs. 999 only, Times Prime’s premium lifestyle membership now offers exclusive access to 10 premium memberships that includes Zee5 subscription worth Rs.599, Gourmet Passport by Dineout worth Rs.1,499, BBStar membership worth Rs.599, Gaana+ by Gaana worth Rs.399, exclusive access to TOI+ the ad-free online version of the world’s largest circulating newspaper, ETPrime membership worth Rs.399, FitCoach membership by FitPass worth Rs.999, HealthifyMe Smart subscription worth Rs.999, FreshClub subscription worth Rs.399, and OYO Wizard Blue worth Rs.499. Additionally, Times Prime’s exclusive payment partnership with HDFC Times Card, users can purchase the Times Prime membership at up to 30% discount. Customers can easily recover their membership fee within the first week and save up to Rs. 60,000 every year, making Times Prime the most comprehensive and cost-effective premium subscription service available in India.

To know more about the offer’s details: 

https://www.timesprime.com/membership/healthifyme

https://www.timesprime.com/offers/lybrate

About Times Prime:

Times Prime is a subscription product by Times Internet, India's largest digital product company. It offers its members a first of its kind premium lifestyle membership in the country, with curated partnerships and lifestyle benefits across dining, travel, entertainment, shopping and a lot more. This all-encompassing membership enables access to multiple premium memberships, benefits from the finest brands, offers the best events and experiences across India, amongst other privileges. Times Prime seeks to elevate the everyday life of its members.