UC Browser Launches In-app UC March Millionaire Campaign to celebrate Holi with its Users

                                                                                                                                                       

                                                                    -          Users can win prizes by signing in & completing easy tasks on UC Browser

                                                                    -          UC Users can enjoy fun games, rich content, unlimited bonus and more

New Delhi, March 04, 2020: As part of its localization strategy, UC Browser, world’s No.1 third-party mobile browser and a content platform from Alibaba Innovation Initiatives Business Group, has launched an in-app UC March Millionaire campaign to celebrate Holi with its vast user base of 130 million MAUs. During the month-long campaign starting March 1^st 2020, UC users can design unique and customized Holi greeting cards to share with family and friends.

The 30-Day UC March Millionaire campaign is dedicated to UC's valuable users with various prizes worth 30 million rupees, including free Haier air conditioners, motorcycles, smartphones, Paytm coupons and more. UC users can sign in and complete few simple tasks like inviting their friends to the campaign, reading UC News, storing their favorite online entertainment content in UC Drive, following UC Cricket etc. and win prizes everyday. The tasks in the campaign will be different in each phase and each participant will have a chance to win prizes daily. Users who participate and complete the assigned tasks regularly for 10 or 30 days stand a chance to win mega prizes on March 30^th.

Commenting on the campaign, Mr. Huaiyuan Yang, Vice President, UC Web Global Business said, “The beauty of India lies in its culture, festivals and community. With campaigns like these, we aim to reinforce our localization strategy in India to connect more with our users and provide them with content that they can use and will add value to their day-to-day browsing. Engaging with our users’ needs and interests have always been UC's top priority.”

Over the last few quarters, UC Browser has emerged as one of the most preferred platforms for fast-downloading and mobile data saving, as well as engaging and trendy content. It has registered 1.1 billion user downloads worldwide (excluding China), with half of its global installs from India.

Win Big with UC

Sign in to draw prizes every day

-          Users can win cash, few users get a chance to draw a unique Big Prize every day

-          Users who sign in for 10 or 30 days consecutively stand a chance to win  Extra Prizes

Complete tasks to redeem prizes

-          Users can collect more cash by completing simple additional tasks

-          Users can use cash to redeem Period Prizes

-          Tasks differ for each period

About UC

UC, a business within Alibaba Innovation Initiatives Business Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, UC Browser Turbo, UC Browser Mini, and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally. Additional information about UC and its products, can be found at www.ucweb.com

UC Browser, Paytm Mall, PaytmFirst Join Hands for the 11.11 UC Shopping Festival

Mumbai, November 08, 2019: UC Browser, world’s No.1 third-party mobile browser and a content platform from Alibaba Innovation Initiatives Business Group, has teamed up with Paytm Mall and Paytm First to jointly offer the 11.11 UC Shopping Festival. The partnership brings exclusive deals, huge discounts and multiple offers across different categories for UC users, with an aim to benefit its vast user base.

To provide its users with an enriched shopping experience, UC has launched a host of in-app and social media activities that will allow users to secure numerous Paytm Mall and Paytm First vouchers of a total up to 1,800,000 and win free smartphones from Infinix. By indulging in a Treasure Hunt, users can unlock exclusive Paytm coupons when they successfully open the treasure box. UC has also introduced an in-app “Invite Friends, Win Free Prize” game where UC users only need to share the link of the listed products to as many people as possible, and they stand a chance to secure the product for free if the link is successfully opened by their friends and family. By indulging in interactive social media activities on UC Browser’s official Facebook and Instagram accounts, UC followers stand a chance to win super awesome Infinix smartphones. On November 11, a big treasure box is up for grabs with the opportunity to win the whole 5 listed products for free.

UC users can take part in all these engaging in-app activities in their preferred local languages -Hindi, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Bengali or Punjabi, apart from English. This is also one of the localization efforts that UC has been committed to for the Indian market.

Commenting on the partnership, Mr Huaiyuan Yang, Vice President, UC Web Global Business said, “We are very excited to partner with Paytm Mall and Paytm First to run the 11.11 Shopping Festival. Paytm is a premier Indian E-commerce company whereas UC Browser has 130 million monthly active users in India. The partnership is part of our endeavour to support and promote online shopping in India and enable our users to fulfill all their digital needs on a single platform”.

With an aim to empower India’s We-Media ecosystem, UC has also introduced the Shopping Channel for this Annual 11.11 Shopping Festival, which encourages We-Media creators to share their own reviews and shopping experience of specific products. Over the last couple of years, UC has introduced advanced content production relationships- working with key media and We-media in an innovative model to provide users with more valuable content.

UC Browser owns more than 20 channels that cover entertainment, sports, fashion, celebrities and various other categories of content in 15 key languages for Indian users. It has emerged as one of the most preferred platforms for safe browsing, fast downloading as well as engaging and trendy content. It has registered 1.1 billion user downloads worldwide (excluding China), with half of its global installs from India

About UC

UC, a business within Alibaba Innovation Initiatives Business Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, UC Browser Turbo, UC Browser Mini, and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally. Additional information about UC and its products, can be found at www.ucweb.com

UC Browser Joins Hands with Colors to Promote Series Ram Siya Ke Luv Kush

New Delhi, August 19, 2019: UC Browser - world’s No.1 third-party mobile browser and a content platform, has partnered with Viacom 18 and its flagship Hindi general entertainment channel COLORS to promote its magnum opus show ‘Ram Siya Ke Luv Kush’. UC Browser is offering a series of in-app activities for users, helping them to vote and comment on key aspects of the show. Users can also catch interesting videos related to the show, including trailers and blooper on UC Browser and UC's social media platforms. This is the first time that UC Browser has launched TV promos, which is a part of its efforts to provide specialized curated content across multiple categories for its user base of 130 million.

The show ‘Ram Siya Ke - Luv Kush’ premiered on Hindi GEC Colors on 5th August 2019 and runs through weekdays at 8:30 pm. It is touted to be one of the biggest mythological shows on Indian television and features Himanshu Soni and Shivya Pathania in lead roles. The show unearths the journey of Lord Ram-Sita through the lens of Luv and Kush. Boasting of a unique design, a team of more than 1000 skilled artists have come on board to create a visual spectacle.

UC Browser has been cooperating with top Indian production houses for video licenses related to movies with an aim to offer diverse and localised content to its vast user base. UC has partnered with multiple banners including Red Chillies Entertainment, RSVP Movies, Emmay Entertainment and more in the course of last one year alone. The browser has offered exclusive content like exclusive short video IP columns, Live Chats with the Stars, Status content and more for popular and successful movies like Student of the Year 2, Zero, Badla, URI: The Surgical Strike, Kedarnath, Batti Gul Meter Chalu and Baazaar in the recent past.

According to UC’s spokesperson and Vice President, UC Web Global Business, Mr. Huaiyuan Yang, entertainment is one of the most consumed content categories on UC Browser, and “promoting Ram Siya Ke Luv Kush is one of UC’s efforts to offer users with distinctive content based on our localisation strategy.

Sapangeet Rajwant, Head, Marketing and Digital - Hindi Mass Entertainment , Viacom18, said, “Technology is a key element for experience-driven mythological shows as it gives us more opportunities for innovation and integrations.  Through our show Ram Siya Ke Luv Kush, we want to give our viewers a visually stunning experience and connect them back to their roots. Thus, we have created multiple touchpoints for consumer engagement through an integrated marketing plan. UC Browser serves as a befitting platform as they have done some significant work in developing entertainment content and we are looking forward to a great association.”

UC and COLORS will look to explore new ways to take the partnership forward and provide unique entertainment content to users. Colors Cineplex, a Bollywood movie channel owned by Viacom 18, will also be collaborating with UC to launch a series of movie promotions in the near future.

About UC

UC, a business within Alibaba Innovation Initiatives Business Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, UC Browser Turbo, UC Browser Mini, and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally. Additional information about UC and its products, can be found at www.ucweb.com<http://www.ucweb.com/>.

UC Launches UC X Amazon.in Gift Fest Campaign Along With Mission Mangal Promotions

New Delhi, August 13, 2019: UC Browser - world’s No.1 third-party mobile browser and a content platform, has partnered with e-commerce giant Amazon.in to launch a UC X Amazon.in Gift Fest for users from August 07 to August 16.The main purpose of this collaboration is to distribute coupons from Amazon.in on the UC browser, which has 130 million active users in India. UC launched this campaign along with the promotion of the upcoming movie Mission Mangal, which is jointly produced by Fox Star Studios, Hope Productions and Cape of Good Films.

According to Mr. Huaiyuan Yang, Vice President, UC Web Global Business, UC believes that this campaign can achieve a win-win result. “UC always focuses on user's benefits and needs. Launching this campaign with Amazon.in and Fox Star Studios is one of UC’s efforts to provide its 130 million Indian users with various benefits.”

UC Browser has introduced a new creative feature to distribute prizes and popularize Mission Mangal in India. Users have to find the variance between 2 very similar versions of the movie poster, on the lines of a popular game “Spot the Difference”. By participating in this simple yet fun game, users on UC Browser stand a chance to win cashback coupons from Amazon.in for prepaid recharges, paying utility bills and booking movie tickets for Mission Mangal on bookmyshow.com. UC distributes coupons from Aug 7 to Aug 11.

UC Browser also launches multiple in-app activities to promote Mission Mangal, including various vote cards and comment cards for its users. There are a vast array of short videos, including trailers and bloopers of the film, for UC’s vast user base of 130 million. According to the latest data, Entertainment is the most consumed content category on UC News Feed Platform. UC Browser has been cooperating with top Indian production houses for video licenses related to movies with an aim to offer diverse and localised content to its vast user base.

For the popular Indian festival of Raksha Bandhan, UC Browser will also encourage users to join the "Spot the Difference" game to find the difference between two very similar Raksha Bandhan related images, which will stand a chance to win cash from Amazon.in from Aug 12 toAug16. Users can directly use the cash they win when paying various bills through Amazon.in, including prepaid-recharge, electricity bills, DTH recharges, etc. 

About Mission Mangal

Mission Mangal, jointly produced by Fox Star Studios, Hope Productions and Cape of Good Films, is based on the real-life story of the Indian Space Research Organisation's Mars Orbiter Mission which made Mars more accessible to explore. The film stars an ensemble cast of Akshay Kumar, Vidya Balan, Taapsee Pannu, Nithya Menen, Kirti Kulhari, Sharman Joshi, H. G. Dattatreya and Sonakshi Sinha.

About UC

UC, a business within Alibaba Innovation Initiatives Business Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, UC Browser Turbo, UC Browser Mini, and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally. Additional information about UC and its products, can be found at www.ucweb.com<http://www.ucweb.com/>.

UC Browser Cricket Season Trends Report 2019

India vs New Zealand Most Watched Match of ICC World Cup 2019; MS Dhoni Most Popular Cricketer during IPL and ICC World Cup: 

-          UC Browser generates over4billion views for cricket coverage during IPL 2019 and ICC World Cup 2019

-          More than 10  million users catch UC’s audio live commentary from celebrities since launch in June

-          Short-form video most popular format among all the short-form content, generates over 1.3 billion content consumption during Cricket Seaso

-          Over 220,000 pieces of Memes and GIFs generated on UC platform during the Cricket Season

Mumbai, 24 July, 2019: UC Browser - world’s No.1 third-party mobile browser and a content platform, has reported a record consumption of over 4 billion content pieces for cricket-related content during the recently concluded Cricket Season – including IPL 2019 and ICC World Cup 2019 from a period of March to July 2019. The data has been analysed by UC Web, a business Alibaba Innovation Initiatives Business Group. 

According to the report, the Top 10 Hot Words for the Cricket Season included Cricket, IPL, Game, T20, Stadium, MS Dhoni, Chennai Super Kings, ICC, Mumbai Indians, Indian Team, in that order. The most popular Indian cricketer was MS Dhoni with an influence index of more than 3.9 million. Following up, the most talked-about cricket match for the season was India vs New Zealand semi-final with the user consumption of about 1.2 million. 

UC Browser has also emerged as one of the most preferred platforms for sports content for audio live in multiple languages, with ball-to-ball commentary generating over15 million user consumption. UC is the only platform that has a partnership with officially-licensed audio platform Sports Flashes, and is the only platform that enables users to listen to ball-to-ball audio live commentary from celebrities without unlocking their devices. 

UC Browser also provides users with multi-lingual cricket commentary in English, Hindi and 8 regional languages, including Tamil, Telugu, Marathi, Gujarati, Bengali, Kannada, Malayalam and Punjabi. The most popular regional language was Tamil, which clocked user consumption of about 17 million during the Cricket Season. 

UC Cricket, UC Browser’s in-app channel for cricket content aggregation, offered all-in-one live cricket content, including live scores, audio updates, news, videos, photos, GIFs and Memes during the 2019 ICC World Cup. Over 220,000 pieces of Memes and GIFs were generated on the UC platform during the last four months. One of the most popular GIFs, having been consumed over 5 million times, was the one related to the India-New Zealand semi-final that was temporarily suspended due to heavy rain. 

The ICC World Cup campaign was kick-started with former cricket legends Kevin Pietersen, Michael Clarke and Irfan Pathan coming on UC Browser to share their insights and expert opinions on various aspects of the game of cricket, the matches, players and the teams. UC Browser also invited them and the previous UC Miss Cricket winners Sana Sultan Khan and Angel Rai to participate in several activities such as quizzes (emoji quiz game), rapid-fire rounds and the dance challenge. 

UC Browser has captivated content consumers with its multiple in-app functions on the UC Cricket platform, including the Play & Win game and multilingual live cricket commentary audio. During the Cricket Season, more than12 million cricket lovers participated in the interactive Play & Win Game to win prizes which worth Rs. 20 million. 

As a market leader in the technology space, UC Browser has always made stride towards empowering original content consumers. To ensure that users can follow the game religiously, UC Cricket provided a Reminder feature that sent every user a notification before every match. Furthermore, while enjoying the matches, cricket fanatics also exchanged their thoughts and opinions with each other via the Comments Section. 

About UC

UC, a business within Alibaba Innovation Initiatives Business Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, UC Browser Turbo, UC Browser Mini, and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally. Additional information about UC and its products, can be found at www.ucweb.com.

UC Browser Generates over 300 Million Content Consumption during the India – Pakistan ICC World Cup Match

-       Users enjoy live match audio updates in multiple languages without unlocking their devices

-       Live commentary in 8 Indian dialects, accompanied by amazing GIFs, MEMEs and Short Videos

- Kevin Peterson and Michael Clarke take the tapping-the-ball challenge, previous UC Miss Cricket winners also participate

New Delhi, June 19, 2019:  In a clear success of its strategy for digitizing sports, UC Browser - world’s No.1 third-party mobile browser and a content platform, celebrates the on-going ICC Cricket World Cup 2019, along with cricket content consumers and sports enthusiasts. The recently-commenced highly-tracked India Pakistan match saw over 300 million content consumption on the UC Browser platform. Exclusive cricket-related short videos, GIFs and memes amongst others were a key source of extensive engagement for sports enthusiasts during the high-stakes game. Cricket lovers are enjoying their favorite sport at the one-stop UC Cricket information hub.

UC Browser has captivated content consumers with its wide-ranging cricket coverage, comprising of multiple in-app activities on the UC Cricket platform. With live commentary in multiple dialects, UC Browser has become the most preferred destination for sports content in recent times. UC is the only platform that has a partnership with officially-licensed audio platform Sports Flashes, and is the only platform that enables users to listen to live broadcast (including live ball-to-ball match commentary) with a locked screen. Users can also enjoy live match audio updates in English, Hindi and other two regional languages without unlocking their devices.

Former cricket legends, Kevin Peterson and Michael Clarke participated in UC Tapping the Ball Challenge and added a funelement, causing a major buzz on social media. Previous UC Miss Cricket winner, Sana Sultan Khan, who was featured on a billboard at New York Times Square, also took-up the challenge along with Angel Rai, who was one of the Miss Cricket runner-ups.

-       https://www.youtube.com/watch?v=Z_rfdTcHNuc

To ensure that users can follow the game religiously, UC Cricket provides a reminder feature that sends users a notification before every match. Furthermore, while enjoying the matches, cricket fanatics are also able to exchange their thoughts and opinions with each other via the Comments Section. They can customize their IDs, and use emoticons to better interact with other cricket fans.

About UC

UC, a business within Alibaba Digital Media and Entertainment Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, Android app store 9Apps and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally. Additional information about UC and its products can be found at www.ucweb.com.

UC Browser Joins Hands with Irfan Pathan, Michael Clarke and Kevin Pietersen for ICC World Cup 2019

-          UC Browser to offer comprehensive cricket coverage through exclusive commentary, score updates, short videos, GIFs and memes

-          Users stand a chance to win mega prizes through Fun Quiz and UC Play & Win game

New Delhi, May 28, 2019 : In line with its efforts to offer varied sports content, UC Browser - world’s No.1 third-party mobile browser and a content platform, has announced a mega engagement campaign comprising of multiple in-app activities during the upcoming ICC Cricket World Cup 2019. UC Browser, an Alibaba Digital Media and Entertainment Group company, has roped in cricket veterans Irfan Pathan, Michael Clarke and Kevin Pietersen as part of its wide-ranging cricket coverage to the most awaited international championship of One Day International cricket. Sports enthusiast and cricket lovers can now access world-class cricket content including short videos, GIFs and memes and more on UC Browser.

As a market leader in the technology space, UC Browser has always made stride towards empowering ingenious content consumers. In another step to benefit cricket fans, UC Browser is yet again offering its users a chance to earn prizes worth 1 crore rupees by participating in an exciting Quiz as well as Play & Win Game on the browser. The three former cricketers will run through exciting interactive activities and will share match predictions through-out the league. Users can also guess the right answers for every match and win UCoins, which can be exchanged for Paytm Cash.

In a bid to benefit maximum users and provide localised services, UC Cricket, UC Browser’s in-app channel for cricket content aggregation is geared up to present Live Ball to Ball Match Commentary in eight local languages, covering Tamil, Telugu, Marathi, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Besides this, for all-in-one live cricket content, including live scores, news, videos, photos and more, UC Cricket will be supported by seven local languages, covering Tamil, Telugu, Marathi, Gujarati, Bengali, Kannada and Malayalam.

The 2019 ICC Cricket World Cup is the 12th edition of the Cricket World Cup, scheduled to be hosted by England and Wales from 30 May to 14 July 2019. The 2019 World Cup will feature 10 teams including India, England, South Africa, West Indies, Sri Lanka, New Zealand, Australia, Pakistan, Bangladesh and Afghanistan.

About UC

UC, a business within Alibaba Digital Media and Entertainment Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, Android app store 9Apps and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally. Additional information about UC and its products can be found at www.ucweb.com.

Sports Consumption Soars, UC Browser Generates 10 Crore Views for Cricket Content

-          Strengthens position as foremost content distribution platform with extensive cricket-related content

New Delhi, May 13, 2018 : UC Browser, world’s No.1 third-party mobile browser and a content platform, has seen an extensive engagement of content consumers during the recently-concluded Indian Premier League 2019. UC Browser, part of Alibaba Digital Media and Entertainment Group, has generated close to 10 crore views for its cricket coverage during the course of the IPL.UC Cricket, UC Browser’s in-app channel for cricket content aggregation, offers all-in-one live cricket content, including live scores, news, videos, photos, live commentaries and more. This IPL, UC Browser partnered with legendary cricketers Virender Sehwag and Irfan Pathan to offer exclusive cricket-related short videos, GIFs and memes and more.

According to data traffic on UC Browser, the most popular match of the IPL season was between Kolkata Knight Riders v/s Sunrisers Hyderabad held on March 24^th 2019, wherein Russell and Shubman Gill smashed an IPL record of 53 runs in 16 balls. Eventually, Andre Russell became the most talked about player of the season. Following up, the most talked about team of the season was Chennai Super Kingsand Virat Kohli has been the most popular team leader for the season.

Over the years, IPL has become one of the prime cricket leagues globally. Catering to its wide user base, UC, over the years, has managed to generate rich and enjoyable localized cricket content through multiple methods including exclusive commentary, short videos, score updates, memes, GIFs and more. UC also launched UC Cricket Fun Columns with exclusive commentary and inputs from Irfan Pathan. Users not only got their complete cricket fix on UC Browser but also enjoyed the frenzy along with Virender Sehwag and Irfan Pathan and won big through the Play&Win Game on UC Browser. Furthermore, with the intent to take this experience deeper and wider into India, UC Browser also created special engagement opportunities for its users through the UC Miss Cricket Contest.