Usha Bloom Series Fans – A flower for every ceiling

‘Inspired by flowers, married to technology, for that Zindagi Khil Uthegi feeling, you can choose from a colourful array comprising Daffodil, Primrose, Magnolia, Dahlia, and Lily’ 

New Delhi, 05^th September 2019: Usha International, one of India’s leading consumer durables companies, has launched its complete range of Usha Bloom series fans inspired by flowers aptly named Daffodil, Primrose, Magnolia, Dahlia, and Lily, further strengthening its Goodbye Dust fans portfolio this festive season.

Commenting on this, Mr. Pranav Malhotra, Category Marketing Lead - Fans, Usha International Ltd said, “The Bloom series fans are so aesthetically attractive that this festive season will give our consumers the perfect reason to bring one home. They are vibrant, elegant, and exotic, and of course, come with the promise of superior quality and performance that Usha fans are trusted for. So go buy one today to add a flower to your home that will always be in full bloom.”

Available in attractive colour combinations ranging from a sparkle grey and blue, sparkle golden and cherry, and sparkle red and black, as well as the greys and blacks, these fans are beautiful enough to be conversation starters in themselves. The sweep size ranges from 1250 mm to 1300 mm with air delivery between 230 m³/min and 250 m³/min at a speeds of 260 rpm to 380 rpm. While the Bloom Daffodil, Magnolia, and Primrose series are 3-blade fans and priced at INR 3100, the Bloom Dahlia and Lily are 4-blade fans priced at INR 4700, and INR 4900, respectively.

Inspired by flowers and the role they play in enhancing various aspects of our lives and relationships to create beautiful moments that can be cherished forever, the TVC for this breaks free of type casts with the woman taking charge. “Contrary to the perception that it’s a man who makes all home-led decisions, the independent woman of today who, along with being a successful professional, also takes charge of curating the best experiences for herself and her loved ones, including choosing the how she wants to accessorize her home – that includes fan, appliances, furniture etc.” said Mr Sandeep Tiwari, President - Marketing, Usha International Ltd.

YouTube link of the campaign:  https://www.youtube.com/watch?v=vdZ78GpsCvI

For more information, please visit:

Website: www.usha.com

Instagram handle: https://www.instagram.com/usha_international/

Facebook Handle: https://www.facebook.com/FansbyUsha/

Blend, Detach, and Carry your daily nutrition with Usha On-The-Go Blender

Usha International’s On The Go Blender’ addresses the need of modern consumers for versatility and health. Brought to you by India’s leading consumer durables company, the new age blender comes with two detachable jars with a capacity of 300ml and 600ml, respectively, and a safety lock, to prepare your favorite smoothie with a simple push of pulse button and carry it along.

Innovatively designed, Usha’s On-The-Go Blender is loaded with smart features like 2-fin SS304 stainless steel food grade blades enabling quick and fine blending of food ingredients, anti-slip suction feet, and anti-flip cover to prevent spills and impurities. Further, these blades can also crush and blend frozen ingredients, and its carry-along jar ensures healthy storage of fluids as you sip your favorite cooler on the go. Made with safety as the top priority, the blender is equipped with a 250 Watt motor and comes with an overload protector to ensure complete protection from overloads and electric shocks.

The blender comes with BPA-free food safe bottles, ensuring risk-free storage when carried to workstations or gyms, etc. Usha On-The-Go Blender is available with either both jars or then with just the 600 ml jar. It comes in two exciting colours – Orange Crush and Peppy Purple – and comes with a 2-year warranty with prices starting at INR 2,295.

For more information visit www.usha.com

Usha strengthens its kitchen appliances portfolio with four new variants this summer

-Introduces Food Processor 3811 and FP 3810

-Two new NutriPress Cold Press Juicers

New Delhi, 2^nd May, 2019: Designed to complement to the people who have hectic schedules and cater to the increasingly health-conscious population of today, Usha International, one of India's leading consumer durables companies, has just launched four new variants to strengthen its kitchen appliances range.

The company has introduced two new products in its food processor’s range ‘Usha Food Processor 3811’ and ‘Usha Food Processor 3810’, both of which will make time spent in the kitchen a lot more enjoyable. Additionally, the company has also added two new models of Usha NutriPress Cold Press Juicer – CPJ 382F and CPJ 382S, available across major channels – in-store and online.

Usha Food Processors:

Designed to complement and cater to the people who have hectic schedules but enjoy the process of cooking as it calms them, the company has launched ‘Usha Food Processor 3811’ and ‘Usha Food Processor 3810’, both of which will make time spent in the kitchen a lot more enjoyable. An all-in-one kitchen solution, both these food processors from the house of Usha are equipped with a 1000 Watt high torque motor which is 100% copper, making food preparation faster, convenient, and pleasant. The multi-functional cooking appliances allows consumers to chop, shred, and slice food into small, chunky, or ribbon-thin piece using fully stainless steel blades that are attached using a disc holder to prevent wobble. Catering to cooking enthusiasts, this latest processor comes with thirteen separate attachments that includes a bowl, blender jar, chutney jar, multi-purpose jar, citrus juicer, centrifugal juicer, shredder, grater, slicer, chopper, atta kneading blade, egg whisker, and spatula. Besides powerful precision and control, the food processor also has an overload protection for motor safety, double safety lock mechanism.

While, ‘Usha Food Processor 3811’ comes with a 3.5 liter processing bowl and two levels of speed – high and low, the ‘Usha Food Processor 3810’ comes with a 2.4 liter processing bowl, and high, medium and low speed feature. Additionally, the Usha Food Processor 3811 comes with a slew of innovative features, including a dedicated centrifugal juicer – a first in this category in India – and an in-built storage space for keeping blades and discs safe. The Usha Food Processor 3811 is priced at INR 12,150 and comes with a 2-year warranty on product and a 5-year warranty on motor, while the Food Processor 3810 is priced at INR 10,150 and comes with a 2-year warranty on product. 

Usha Cold Press Juicers:

Designed and engineered to cater to the increasingly health-conscious population of today, the company has launched two new models of Usha NutriPress Cold Press Juicer – CPJ 382F and CPJ 382S, available across major channels – in-store and online. With the auger running at 67 rpm, the low-speed crushing of the juicer squeezes and extracts juice instead of grinding the fruit or vegetable therefore preserving more nutrients, minerals and enzymes, and yielding the best possible flavour. The CPJ can be used to do a lot more than extract fruit juices, you can use it to extract juice from raw vegetables, leafy greens, as well as use it to extract milk from nuts and grains. Both modelscome with an inbuilt 200W low speed copper motor, that operates at a slower pace, which makes for less noise and vibration while juicing, giving it a longer life. Each CPJ comes with spinning brush, juicing bowl, feeding tube, cleaning brush, pusher, and pulp and juice container. The spinning brush ensures maximum juice extraction, smooth mixing of juices, efficient cleaning and clog-free juicing.

The CPJ 382F model is a full mouth juicer and provides ease of juicing the complete fruit at once. It also has a large augur for maximum juice extraction and comes with two filter that give you the choice for fine juice or a much pulpier juice, and also allow you to make smoothies and shakes. The CPJ 382S has a smaller mouth and comes with a 45 mm feeder tube with tray for holding ingredients and aiding continuous juicing and a dual fin auger to aid maximum juice extraction using a fine filter.

The Usha Nutri Cold Press Juicer 382F is priced at INR 12,990 while the CPJ 382S is priced at INR 9,990. Both come with 2-year warranty on product and 5-year warranty on motor.

For more information on the same please visit  www.ushacook.com for some culinary inspiration.