ZEE Picchar brings Dr.Rajkumar’s magic alive on television with special movie line-up

As the country battles the ongoing COVID-19 pandemic, one of the leading Kannada movie channels, ZEE Picchar, has left no stone unturned in curating a library of titles that viewers can sit back and enjoy with their families from the comfort of their homes. On the occasion of Padma Bhushan Dr. Raj Kumar’s birthday, 24^th April 2020, Zee Picchar is taking its viewers down the lane of nostalgia by telecasting his blockbuster movies and exclusive event, thereby making it a hit-day.

ZEE Picchar, the destination for Sandalwood’s hit movies, has specially curated a line-up that includes movies like Nyayve Devru, Mayura, Mayor Muthanna, Bangarada Manushya and Bhagyada Bhagilu. That apart, on the very same day, ZEE Picchar will also telecast the exclusive event Rajadhaniyalli Raj Rasasanje as a tribute to Dr.Raj Kumar. With Dr.Raj Kumar’s movie festival and the special event on 24^th April, the channel is ready to equip viewers with a Hit Dinada Feeling.

So, don’t miss watching Dr.Raj Kumar’s all-time favorite films on 24^th April 2020 only on ZEE Picchar.

As your entertainment partner, we request you to stay home and be safe!

A Hit debut for Zee Picchar as the No. 2 movie channel in Karnataka

The channel witnessed the most successful launch in the Kannada movie channel genre in the last 3 years, clocking 85.47 mn impressions*

Bangalore, April 13,2020: As per the recently released BARC weekly data, ZEE Picchar has claimed the second position in the Kannada movies genre with a total of 85.47 million impressions in its month of launch. In an already cluttered market with players who are long-established, this position demonstrates the network’s strong resonance with the consumer interests and sentiments in Karnataka. With ZEE Kannada already holding the leadership position in the market for over a year now, ZEE network is all set to capture a sizeable share of the television viewership. ZEE Picchar’s launch has also been the most successful one the industry has seen in the last 3 years. 

Launched with the unique promise of giving its viewers a Hit Dinada Feeling every day, the channel also stands out due to a robust movie library spanning generations and genres and consisting of some of the television’s highest rated movies like Kurukshetra, Doddmane Hudga, Pailwan, The Villain, Hebuli etc. With an innovative content strategy, wherein the channel premiered 12 new movies on 12 days consecutively in a first time ever for this genre, the channel has received an overwhelming response from Sandalwood movie lovers.

Prathyusha Agarwal, Chief Consumer Officer, Domestic Broadcast Business, ZEEL said, “The exceptional performance of ZEE Picchar stands testimony to our network’s extraordinary commitment to be reflective of the cultural core of our viewers in each region that we operate in. With our ‘soul to screen’ approach, we tried to bring alive the love of cinema and celebrate its role in the lives of Kannadigas through this channel. And we are extremely happy that our audiences have given us a “Hit Dinada feeling’ in return by recognising our efforts and appreciating our offering.”

Commenting on the ratings, Raghavendra Hunsur, Business Head of ZEE Kannada and ZEE Picchar said, “I am extremely proud of Zee Picchar’s achievement as it clearly portrays that the channel has found love from Kannadigas, marking a milestone in the Kannada television market. For the first time in three years, a new channel has received as much encouragement and we are deeply humbled by the response. We are certain to only scale upwards from here as we have miles to go to achieve our goal. We are driving the channel’s placement further as we want the channel to be available across all homes for all our viewers in Karnataka. There is much more movie entertainment to come from ZEE Picchar for our all our viewers. We are touched by the overwhelming support of our ardent viewers; we urge everyone to stay indoors and stay safe while having a hit day with ZEE Picchar.”

With a strong library of 350+ films, audience interests’-based programming throughout the day and exclusive titles, the channel is geared up to continue delivering on its strong debut performance and keep winning the hearts and minds of the Kannadigas who love watching movies.

Source: BARC India, Karnataka 2+ U+R, Wk 13’20

Stay safe & stay entertained as Zee Picchar brings its viewers uncompromised entertainment

The world is coming to terms with staying in, as the global outbreak of COVID-19 has allowed us to take a break while being responsible with social distancing. With social media getting flooded with home videos which are being created during this lockdown time, it clearly proves there is indeed no safe place like home! We are here in our safe space; with our greatest companion – the television set. While we sit at home, cooped up, Zee Picchar is exploring all the possibilities that can keep its ardent viewers entertained.

Zee Picchar, since its launch has always been screening contemporary and captivating films in all hues and shades for its viewers. The channel has always taken the onus to showcase blockbuster movies at the homes of the viewers. Decked with cinematic splendor to provide superior visual experience, Zee Picchar will now showcase Jogi, Diggajaru, Mathad Mathad Mallige, Preethse, U-turn, Arjun, Bul Bul, Bangarada Manushya, Premabaraha, Premier Padmini, America America and many more starting from April 2020 only on Zee Picchar!

Speaking on the movie line-up, Radhika Rao aka our favorite Radha from Radha Kalyana says, “In alignment with government directives for the recent outbreak of the Covid-19 pandemic, I request everybody to stay indoors, to maintain social distancing and to frequently wash hands. If there is an absolute need to step out, then please wear a mask and use hand sanitizers to ensure your safety and the safety of others. Additionally, Zee Picchar has found a way to lift my spirits and wash away the blues by making every day a hit-day. I tune-in to watch hit movies such as Bul Bul, Jogi, and more, and rely on this every day unparalleled movie viewing experience. I recommend for all true Kannada Cinema lovers to not only keep themselves occupied but also live every day with a ‘Hit Dinada Feeling’.

Talking about her lockdown blues, Deepa Bhaskar aka Subbalakshmi from Subbalakshmi Samsara says, “To defeat Corona Virus let’s fight together. I request everyone to wash your hands for 20 seconds minimum each time. Wear a mask and step out only in case of emergencies. As everyone wants to know what I’m doing in the period of lockdown – I would reveal by saying I’m enjoying the movies which are being telecasted on Zee Picchar. Blockbuster hit movies such as Diggajaru, Bangarada Manushya, etc. are being telecasted in the channel. So why to go to get entertained from another place, when we have Zee Picchar with us.”

Speaking about her lockdown boredom, Amulya aka our Kamali from Kamali says, “I hope everyone is safe at home. As per Govt. decision, I urge everyone to stay at home and be entertained by Zee Picchar movie line up such as Prethse and more, as Zee Picchar creates theatre ambience and I’m just enjoying the Hit Dinada Feeling with my family.”

Tune-in for blockbuster films only on Zee Picchar.

As your entertainment partner, we urge everyone to stay indoors and stay safe.

Zee Picchar is here to give its viewers a ‘Hit Dinada Feeling’

Here with a multi-media campaign and a brand proposition that celebrates the hit feeling that cinema adds to your life 

11^th March 2020: Zee Picchar, the newest Kannada movie channel is all set to capture the hearts of Kannada Cinema lovers with the promise of an unparalleled movie viewing experience. The new channel went on air from 1^st March, promising to leave its viewers with a ‘Hit Dinada Feeling’.

Kannada cinema over the last few years has seen tremendous growth, becoming the largest industry in India with the highest number of movies released in 2018. For Sandalwood lovers, movies are not just entertainment, but a way of life. This energizing and inspiring spirit of Kannada cinema and how it livens up every day for its viewers is what Zee Picchar aspires to bring to the fore. The channel’s promise lies in the premise of every Kannadiga deriving inspiration from their beloved movies to tackle challenges in their everyday lives, thereby making their everyday a hit day.

The brand proposition ‘Hit Dinada Feeling’ that translates into having a ‘hit day feeling’ will be showcased through the channel’s offering and communication. Zee Picchar released the first in a series of brand films, conceptualized by DDB Mudra, that showcase how cinema lovers have a unique take on life. Finding moments of victory and joy in any situation, they can turn it in their favor with the magic of cinema.

Launching the channel Kannada cinema style, life-size cut-outs of the channel logo have been installed in theaters in Karnataka to mark the launch in an authentic and grand manner while tapping into the most iconic symbols associated with movie releases and fandom.

Speaking on the launch of Zee Picchar, Mr. Siju Prabhakaran, South Cluster Head, ZEEL said, “The success of the six channels - Zee Kannada, Zee Telugu, Zee Cinemalu, Zee Tamil, Zee Keralam and most recently launched Zee Thirai in the Zee South Portfolio is testimony to the Network’s vision to emerge as the one-stop destination for fans of entertainment. With the launch of Zee Picchar, we aim to further this growth by celebrating the love and passion that Kannadigas have towards films. With a diverse movie library, we aim to make every day a ‘hit-day’ by presenting best-in-class entertainment for our viewers.”

Prathyusha Agarwal, Chief Consumer Officer, Domestic Broadcast Business, ZEEL said, “At Zee, we believe in getting deep inside the cultural core of each of the region we operate in and bring alive its true spirit in our stories.  In Karnataka, we have remained No.1 for 48 consecutive weeks with Zee Kannada, which is a testimony to this strong customer centricity. With the launch of Zee Picchar we unite with the Kannada audiences to celebrate their love for cinema and its role in their lives. The brand promises to leave viewers with a ‘Hit Dinada Feeling’ every day and encourage them to turn an ordinary day into an extraordinary one.”

To give the Hit day’s feeling, the channel is bringing to the viewers an extensive library of 350+ films, curated to bring Kannadiga families together to watch their favorite movies. Zee Picchar will not only air hit movies such as Mayura, Milana, Jogi and Bul Bul but the vast library also includes some of the highest ever rated movies on television like Kurukshetra, Pailwaan, Doddmane Hudga, Hebbuli and The Villain. Everyday at 1 PM, audiences can enjoy ‘One break Movie’ - movies with just one break – for entertainment with minimum interruptions. From Monday to Friday at 7 PM, the viewers will feel ‘Ee Sanje Hit Aagide’ with all-time sandalwood hits. ‘Hosa Hit Picchar’ at Saturdays, 7 Pm and Sunday Blockbusters will make the weekend a hit for Kannada families. For the first time ever for any Kannada movie channel, Zee Picchar will showcase a World Television Premier Festival for 12 consecutive days.

Raghavendra Hunsur, Business Head, Zee Kannada said, “Zee Kannada has seen the most incredible journey in the last one year by emerging as the number 1 Kannada GEC channel in Karnataka. Now with the launch of Zee Picchar, we hope to find a place in the hearts and minds of fans of Sandalwood. Our offerings such as one-break films and 12 premieres in 12 days – are a first for any channel on the Kannada Television Industry and will present viewers with best-in-class entertainment. With Zee Picchar, we aim to leave our viewers with a ‘Hit Dinada Felling’ and promise to indulge the love and passion that our audience has for Kannada cinema.

Krupanand Sivadasan, Senior Creative Director, DDB Mudra group, Bangalore said “To stay relevant, it is more important than ever for a movie channel to represent something real in people’s lives. And that’s exactly what Zee Picchar is doing for those who adore sandalwood movies. With an array of carefully handpicked movies and never seen before packaging, it is definitely going to give the small screen viewers a ‘hit dinada feeling’. A feeling that is a celebration of small victories over hurdles that a day can throw at you. Our brand films and other communication pieces are crafted to deliver on this promise.”

About Zee Picchar –

Zee Picchar is the Kannada Movie Channel of Zee Entertainment Enterprises Ltd (ZEEL); it was launched on 1^st March 2020. The channel is set to be home for the best of Kannada cinema. With 350+ films and a never-seen-before 12 premieres in 12 days, the channel aims to bring families together with unmatched entertainment and become a staple in every Kannadiga household.  The specially curated library features movies across genres such as comedy, romance, action and thriller among others.

** All data reported is sourced from BARC, Karnataka, Urban 15+, Wk 15’19 to Wk 8’20.