PAYBACK India's Reaction on PM announcement of lockdown extension

PAYBACK –Company Information

PAYBACK is a multi-partner loyalty program. It presents many advantages over traditional, stand-alone customer loyalty schemes restricted to one brand or company only. The power of PAYBACK stems from pooling loyalty benefits from many attractive partners: using a single card, members earn loyalty points when they shop at different partners and brands – both retail and online.

Customers can use a variety of offers as part of the program. Using a PAYBACK card, they can collect PAYBACK points at over 3000 retail outlets and more on than 50 online stores, and then redeem these points not only at these retail and online partners, but also for 500 rewards across 10 different categories. The combination of rapid accumulation of points and their easy redemption for desirable rewards makes PAYBACK an attractive choice. Other benefits include discounts on purchases through points earned, as well as coupons and exclusive offers. Shoppers love these unrivalled features, because they get more value for every Rupee spent.

Payback India is the only player in the multi-partner loyalty segment, currently a very niche market, but growing at a tremendous pace among the Indian consumers. A multi-partner loyalty program is a system that offers incentives to customers of two or more businesses in return for collection of user data by those businesses. Such a program packages customer benefits into a single customer loyalty program.

Importantly, PAYBACK partners are mostly market leaders in consumer segments covering daily needs, ranging from food to travel and entertainment. As a result, members are able to accumulate a large number of points quickly. A combination of strong partners united on the common PAYBACK platform also multiplies redemption opportunities. PAYBACK has more than 30 partners in the network, such as ICICI bank, Pantaloons, HPCL, Big Bazaar, MakeMyTrip.com, Megamart, UniverCell, HomeTown, Food Bazaar, Ezone, Central, Brand Factory, bookmyshow.com, Koovs.com among others.