FGII launches a digital campaign #CoverTheDistance to encourage people to spend quality time with their loved ones

Mumbai, April 14, 2020: Future Generali India Insurance Company Limited (FGII), the general insurance arm of the joint venture between retail giant Future Group and global insurer Generali, launched a social media campaign #CoverTheDistance in the time of social distancing. Due to the lockdown, people are now forced to slow down and can spend quality time with their family and friends. Our campaign is designed to encourage people to make the most of this time spent with their loved ones, whilst they are home.

#CoverTheDistance features a video that depicts various relationships and focusses on the fact that it is important to stay connected with your loved ones while practising social distancing.

Link: https://www.youtube.com/watch?v=TE99HtUpi48

Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance said, “We live in extraordinary times. While we all know that social distancing is the best way to beat this pandemic, the truth is that social distancing is tough. We are very clear that our job in these tough times is to support our customers, and the best way to do that is to show them the positives of social distancing amongst the plethora of negativity.#CoverTheDistance is about looking at the bright side of this situation, and to focus on what truly matters - our relationships”

Amit Akali, Managing Partner & CCO, What’s Your Problem (WYP) Brand Solutions, said, “The lockdown and the uncertainty around us has made all of us reflect on what is really important to each of us and get our priorities right. When we came up with the thought, we realised that these times were actually a great opportunity to spend time with our loved ones, be it physically at home or through regular video calls, etc.

About Future Generali India Insurance Company Limited

Future Generali India Insurance Company Limited is a joint venture between Future Group – the game changers in Retail Trade in India and Generali – a 189 years old global insurance group featuring among the world’s 60 largest companies*. The Company was incorporated in September 2007 with the objective of providing retail, commercial, personal and rural insurance solutions to individuals and corporates to help them manage and mitigate risks.

Future Generali India has been aptly benefitting from the global Insurance expertise in diverse classes of products of Generali Group and the Indian retail game-changer Future Group. Having firmly established its credentials in this segment and effectively leveraging on the skill set of both its JV partners, Future Generali India has evolved to become a Total Insurance Solutions Company.

*As per Fortune Global 500 Ranking (2017)

*Future Generali India Insurance is certified ‘Great Place to Work’ (December2019-November 2020)

About Generali Group

Generali is an independent, Italian insurance Group, with a strong international presence. Established in 1831, it is one of the largest global insurance providers present in over 60 countries with total premium income exceeding €68 billion in 2017. With nearly 71,000 employees in the world and 57 million customers, the Group has a leading position in Western Europe and an increasingly significant presence in Central and Eastern Europe as well as in Asia.