The
report titled “India Social E-Commerce
Market Outlook to FY’2025-Growing Number of Online Shoppers in Tier 2 and Tier
3 Cities and Rising Number of SMEs to Drive Growth” provides a comprehensive analysis on the growth
driving parameters, trends and positioning and of the Social e-commerce
Industry and Companies in India. The report covers various aspects including
the Social E-Commerce Scenario in South East Asia, Current and Future Scenario
of Social E-Commerce Market in India, its segmentation i.e. By Product
Category, Gender, Region, Payment Methods and device Type, Social Media
Snapshot, Trends, Challenges, Success & Failure case studies and
Competition Benchmarking. The report concludes with market projections for the
future of the industry including forecasted industry size by GMV and Number of
Orders.
India
Social E-Commerce Market Overview and Size:
Social
E-Commerce Market in India is still growing as the industry emerged in late
2015, when Meesho started with its operations. India Social E-Commerce Market
in terms of Number of Orders has witnessed a CAGR of 38.6% during FY’17-FY’20
due to the growing number of startups in the industry, increasing smartphone
penetration, declining mobile internet costs and larger social media usage with
the rise of short-form video platforms such as TikTok and Instagram. Internet
penetration being a major growth driver in India grew from a mere 4% in 2007 to
34.42% in 2017, registering a CAGR of 24% during the period 2007-2017.
India Social
E-Commerce Market Segmentation
By
Product Category
Fashion
and Apparels in Social E-Commerce Industry accounted for the highest percentage
share wherein product categories such as Ethnic wear and dress material
dominated more than 60% of the fashion category in terms of GMV due to the
trust and feasibility factor associated with the products. Other segments in
the Product category include Home Décor, Beauty Products, Electronics, and
Others. These segments contribute a relatively lower proportion in terms of GMV
in India.
By
Device
Mobile
dominated the market share with more than 80% share in terms of number of
orders as many social e-commerce platforms take orders only via mobile apps and
have shut their websites.
By
Gender
The
majority of the Number of Orders are placed by the female segment in the
country. The larger market share was largely due to the number of product
categories and options in fashion, home décor, and beauty products that are
available and are largely being bought by female buyers. Moreover, more than
70% of the resellers are female.
By
Region
Tier
1 region in India accounts for the highest market share in terms of GMV in
India due to the awareness about such platforms and delivery services which are
highly feasible in such areas. Tier 1 region is followed by Tier-II cities
which are anticipated to dominate the market in terms of GMV in the future.
By
Methods of Payment
More
than 60% of the orders in the Social E-Commerce Industry in India are placed
via Cash on Delivery payment method. Lack of confidence in Tier II and Tier III
cities population on the reseller and the product quality makes them choose COD
over other payment methods. Net banking, wallets & UPIs contribute the
second-largest share as people are still developing trust over such medium.
Number of Credit and Debit card users in Tier II & III are very not as much.
Hence, Debit/Credit accounted for the lowest percentage share.
Competitive
Landscape of Major Start-Ups Operating in the India Social E-Commerce Market
India
Social Commerce Industry is a highly concentrated market with 6 major startups
operating in the Industry catering to different regions in India. Players in
the market compete on various parameters including Business Models, Product
Categories, Geographical locations, Number of Suppliers and Resellers, business
model, Commissions, Average Order Size, Average Number of Orders, Active
Customer Base, Payment Methods, Unique Page Views, Cancellation Rate, and
Refund Rate. Major companies include Meesho, GlowRoad, Dealshare, Shop101,
Mall91, Bulbul.tv, SimSim others that include Wmall, Citymall, and others
India
Social E-Commerce Market Future Outlook & Projections
The
Social E-Commerce market in India is expected to experience double-digit growth
owing to multiple factors that include rising advancements in payment gateways
and e-wallets led by UPI and government initiatives to increase the number of
internets and smartphone users. The report also highlights upon the Target
Addressable Market and prospective growth areas for new and existing social
e-commerce startups. The report concludes with highlighted opportunities
and cautions for new and existing startups in the industry with success and
failure case studies.
Key Segments Covered: -
Market Size
By GMV
By Product Category
Fashion & Apparel
Home & Kitchen
Beauty Products
Electronics
Others
ByRegion
Tier I
Tier II
TierIII
By Number of Orders
By Gender
Female
Male
ByMode of Payment
Cash on Delivery
Net Banking, Wallets & UPIs
Debit & Credit Cards
By Device Type
Mobile
Desktops/Laptops/Tablets
Companies Covered
Meesho
Shop101
GlowRoad
Dealshare
BulBul.tv
Mall91
Simsim
Wmall
Key Target Audience
Social E-Commerce
Companies
Private Equity and
Venture Capital Firms
Logistics and Shipment
Companies
Social Networking and
Media Companies
Horizontal and
Vertical E-Commerce Players
Time Period Captured in the
Report:-
Historical Period – FY’17- FY’20
Forecast Period – FY’21 – FY’25
Key Topics Covered in the Report: -
India Social E-Commerce Market Introduction
India Social E-Commerce Market Size
India Social E-Commerce Market Segmentation
India Social E-Commerce Market Future Outlook
India Social E-Commerce Market Future
Segmentation
Issues and Challenges
Company Profile of Major Social Commerce
Startups (Product Portfolio, User Base, Geographical Presence, Suppliers &
Resellers, Current & Future Strategy, Logistics and Technological Partners)
Success and Failure Case Study
India Social Media Players Snapshot
For more information on the research report, refer to below link:
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by Ken Research: -
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