The report titled “Indonesia Dairy Food Market Outlook to 2025 – Rise
in Demand and Use of New Distribution Channels to Drive Market” provides a
comprehensive analysis of the dairy food industry of Indonesia. The report also
covers overview and genesis of the industry, overall market size in terms of
revenue and sales volume, market segmentation by product types and by
distribution channel; detailing on Drinking Milk Products, Condensed Milk
Products, Yogurt and Sour Milk Products, Ice cream and Frozen Desserts, Cheese,
Cream, Butter and Spreads, Coffee Whiteners, trends & developments and
issues & challenges, regulatory landscape, SWOT analysis and comparative
landscape including the competition scenario, pricing analysis, cross
comparison, strengths and weaknesses and company profiling of major dairy food
manufacturers. The report concludes with future market projections on the basis
of revenue and sales volume, by product type and distribution channel and
success case studies highlighting opportunities and cautions for both existing
as well as new players.
Indonesia Dairy Food
Market Overview and Size
Indonesia dairy food market grew at a
volatile growth rate over the review period 2013-2019 and was further supported
by increase in health awareness among the consumers, introduction of new
product / flavor variants in the dairy market, affordable pricing and others.
Expansion of large scale integrated dairy farms in Q4’2017 led to increase in
fresh milk production from 633 million liters in 2017 to 659 liters in the year
2018. The dairy processing industry used 601 million liters in 2017 for a
variety of products including pasteurized / UHT Liquid Milk, Powdered Milk,
Yoghurt, Butter, and Cheese. Entry of several foreign players have also
contributed towards the same coupled with growing snacking trend in the country.
Smaller or single-serve primary packaging products saw increasing demand and
remained more popular and common in yoghurt than large or family-sized formats.
Indonesia Dairy Food
Market Segmentation
By Product Type (Drinking
Milk, Condensed Milk, Yoghurt and Sour Milk Products,
Ice-Cream-Frozen Desserts,
Cheese, Cream, Butter & Spreads and Coffee Whiteners): Strong growth was observed
in the drinking milk industry majorly due to increasing consumption of milk
coupled with rise in milk imports. Generally, all live dairy cattle are
imported from Australia, which is the only country with live dairy cattle
import protocol with Indonesia. On the other hand, some local dairies augment
their breeding programs with genetics imports from the US. Drinking milk
segment held a higher share in 2019 owing to the consumption of fresh milk as a
raw product for other dairy food segments. Whereas on the other hand, coffee
whitener held the lowest share in the market due to its low product awareness
in Indonesia.
Indonesia Drinking Milk
Products Market
The drinking milk products market was
observed to be in its growing stage alongside witnessing massive growth over
the years. Retail
channels including hypermarket and supermarket chains were the most prominent
distribution channel for the milk products segment. It is further classified
into flavored milk drinks, powdered milk, liquid milk, and other milk
alternatives. Launch of newer products like Homesoy, Blue Diamond Almond Breeze
and Hershey’s Soy Fresh in multiple flavors including Cookie’Cream. Fonterra
supplied 88.0 thousand metric tons of milk, including 24.0 thousand tons of powdered
milk, 23.0 thousand tons of skimmed milk powder, and 13,000 tons of cheese in
the year 2019. Competition stage was observed
to be moderately fragmented with major players competing on the basis of
quality, pricing, product variety, and other factors. Major players include
Nestle, Royal Friesland Campina, Greenfields and others with Nestle leading the
market in terms of sales revenue by value in 2019. Owing to their higher
availability, production, and increase in product listings on E-commerce
platforms, the online sale of drinking milk products is expected to grow over
long term. Flavored milk drinks are expected to dominate in future along with
maximum CAGR both in terms of value and volume during 2019-2025
Indonesia Condensed Milk
Products Market
Condensed milk products market was
observed in its early growing stage alongside witnessing stagnant growth (value
and volume) over the past few years due to stringent regulations imposed by the
government. The market is further segmented into plain and flavored condensed
milk products. Companies are also appealing to the price-sensitive nature of
Indonesians by offering them lower-cost SCM products and creating more brand
awareness on the side. Competition within the condensed milk products
market was observed to be highly concentrated with major players competing on
the basis of pricing, product variety, and other factors. Some of the
major players include Royal Frieslandcampina, Indofoods, and others with Royal
Friesland Campina leading the market in terms of sales revenue by value in
2019. Increasing focus of
manufacturers towards introducing new flavored variants of sweet condensed
milk; causing shift from plain SCM in the near future. However, plain SCM will
still dominate in the future.
Indonesia Yogurt and Sour
Milk Products Market
The market observed adequate growth
over the years. Consumers
was observed to also shift from traditional to modern retail trading thus,
generating demand for yoghurt & sour milk products. They are further segmented into drinking,
plain and flavored yogurt and sour-milk products. As demand for drinking
yoghurt and preference for flavored products remain high, companies introduced
numerous new flavored drinking yoghurt products in 2019. For instance, Yummy
Food Utama’s Yofit Citrus Probiotic, fat-free orange-flavored drinking yoghurt
in an easy-grip 180g container and Diamond Cold Storage’s BioKul,
strawberry-flavored drinking yoghurt in a 150ml container. Competition within
the Indonesia yogurt and sour milk products market was observed to be
relatively concentrated with the presence of major players competing on the
basis of quality, pricing, product variety, pack size, and other factors. Some
of the major players include Yakult, Cisarua Mountain Dairy, Asahi Group
Holdings and others with Yakult leading the market in terms of sales revenue in
the year 2019. Owing to the new product innovation and additional nutritive
benefit the sales are expected to grow in the near future. Both plain and
flavored yoghurt are expected to see growth in the future, as yoghurt in
general gains further popularity due to rising emphasis on health and wellness
as corresponding awareness of benefits of consuming fermented products also
increases.
Indonesia Ice Cream and
Frozen Dessert Market
Ice cream and frozen desserts market
experienced growth stage alongside witnessing volatile growth rates over the
years. Retail
stores and outlets prove to be the leading distribution channels for the ice
cream and frozen desserts in Indonesia. The ice cream and frozen
dessert market are further segmented on the basis of impulse and take-home ice
cream. During 2019 a survey was conducted within 5 major cities for around
2,500 respondents and Aice topped as a best-selling ice cream brand for Kids.
The competition was observed to be fragmented with major players competing on
the basis of quality, pricing, flavors, and others. Some of the major players
include Unilever, Campina Ice cream, Alpen and others with Unilever leading the
market in terms of sales revenue by value in 2019. New product launches along
with the healthy variants will give a boost to the ice-cream segment in the
near future. Multi-pack ice cream holds more visibility in the future with high
CAGR value when compared to the Impulse ice cream segment.
Indonesia Cheese Market
Cheese market in Indonesia also
experience volatile growth over the years due to shift in demand from retail to
foodservice channels. Market is further
segmented on the basis of processed and unprocessed cheese with spreadable and
non-spreadable processed cheese, reconstituted and cream cheese, cheddar and
other unprocessed cheese. 44.0% of the total consumption of dairy products
include cheese, powdered milk and bakery uses. Cheese is majorly imported from New
Zealand, Australia, and the U.S. The diet of Indonesians is being influenced by
western cuisines with cheese as a popular ingredient.
The entry of international players
such as Kraft Heinz Co., Mulia Boga Raya, Rokko Butter Co. and others have made
the market competition highly concentrated in nature with Kraft Heinz Co.
leading the market in terms of sales revenue by value in 2019. Owing to the
product innovation along with the increase in consumer base, the sale of cheese
and cheese related products is expected to grow in the near future. The sales for the year
2020 would record a dip due to the low production and availability of Cheese
products in the market. Supermarket/Hypermarket are expected to be the leading
distributors in Indonesia for retail sales; Indomart, Giant, Ramayana, and Hero
will remain the top distributors of Cheese products.
Indonesia Cream Market
The cream market was observed to be
in its growth stage. Demand
was majorly driven by foodservice channels such as cafes, bakeries and
restaurants. Over 2/3rd of baked goods in Indonesia are produced by small,
traditional, family-owned enterprises and SMEs. Retail sector continues to
modernize by adopting the “supermarket and convenience store model” alongside
promoting products on online portals. The cream segment was found to be one
of the lowest contributors of revenue shares in 2019. The cream market is
further segmented on the basis of fresh whipped, fresh half/single, and
long-life cream. Competition in the cream
market was observed to be highly concentrated with major players competing on
the basis of texture, price, and other factors. Some of the major players
include SukandaDjaya, Fonterra Brands, Greenfields, and others. Owing to the
availability and long shelf life, the sale of cream is expected to grow in the
near future. Growing per capita household consumption alongside surge in food
service channels will collectively increase demand from chilled/fresh single
cream as well as whipped cream over the long term.
Indonesia Butter and
Spreads Market
Butter and spreads market were
observed in a late growth stage alongside witnessing massive growth over the
past few years. The market is further
segmented on the basis of butter and margarine & spreads. Major importers
of Butter/Spreads are New Zealand and the Netherlands. The competition in the
butter and spreads market was observed to be highly fragmented with major
players competing on the basis of product variety, distribution & storage
channels, and other factors. Some of the major players include Upfield Holdings
/ Unilever, Indofood, Fonterra, and others with Upfield Holdings / Unilever
leading the market in terms of sales revenue by value in 2019. The sale of
butter and spreads is expected to grow in the near future owing to the increase
in health awareness along with improvement in the logistics infrastructure. The
margarine market is expected to be affected due to the increasing controversies
of the Indonesian rainforest. Many major players have started to work on
substitutes for the product or its sourcing material.
Indonesia Coffee
Whiteners Market
Coffee whiteners market of Indonesia
was observed to be in its initial growth stage alongside witnessing low growth
over the years. Foodservice
channel has generated a higher demand. The coffee whitener segment
contributed the least share of revenues in 2019. The market is further
segmented on the basis of concentrated, powdered & nondairy creamer and
liquid & NDCs. Being one of the low-cost dairy products, improved shelf
stability and unique product packaging has increased the demand for NDCs. Also,
the growing lactose intolerant population in Indonesia is another primary
reason behind the robust demand of non-dairy creamers. Competition in the
coffee whitener market was observed to be highly concentrated with major
players competing on the basis of quantity, product variety, and other factors.
Some of the major players include Sari Incofood Corporation, Nestle, and
others. Owing to the high product awareness along with high coffee/tea
consumption, the sale is expected to grow in the future. Concentrated or thick
liquid NDCs with medium fat content are estimated to grow in the near future
and will majorly be used towards tea and coffee applications.
Competitive
Landscape in Indonesia Dairy Food Market
Competition
was again observed to be moderately fragmented, however, within some product
segments it has become concentrated with the entry of international brands such
as Heinz Kraft, Unilever, Yakult and others. Nevertheless, the local/domestic
players have a presence in the market in terms of revenue, Product SKUs,
manufacturing capabilities, and others.
Indonesia Dairy Food
Market Future Outlook and Projections
Factors such as new product variants,
additional nutritive value, online distribution, and shift from regular to
healthy products will drive the Indonesian dairy food market in the near future
both in terms of revenue and sales volume. Apart from the traditional
distribution channel, numerous other sales channels will grow in the future
such as Health and Beauty retailers in Indonesia.
Key Segments Covered: -
Product Type
Drinking Milk Product
Flavoured Milk Drinks
Dairy only Flavored Milk Drinks
Flavored Milk Drinks with Fruit Juices
Powdered Milk
UHT/Fresh/Liquid Milk
Shelf Stable Milk
Full Fat Shelf Stable Milk
Semi Skimmed Shelf Stable Milk
Fresh Milk
Full Fat Fresh Milk
Fat Free Fresh Milk
Semi Skimmed Fresh Milk
Milk Alternatives
Soy Drinks
Other Milk Alternatives (Almond Milk, Cashew
Milk and Rest)
Condensed Milk Products
Plain Condensed Milk
Flavoured Condensed Milk
Yoghurt and Sour Milk Products
Yoghurt
Drinking Yoghurt
Plain Yoghurt
Flavoured Yoghurt
Sour Milk
Ice Cream and Frozen Desserts
Impulse Ice Cream by Type
Single Portion Dairy Ice-Cream
Single Portion Water Ice-Cream
Impulse Ice Cream by Format
Sticks
Cones
Others (Single Serving Cups, Family Pack Tubs,
Ice-Cream Cakes and Rest)
Take Home Ice Cream
Bulk Dairy Ice Cream
Multi-Pack Dairy Ice Cream
Take-Home Water Ice Cream
Cheese
Processed Cheese
Spreadable Processed Cheese
Reconstituted Cheese
Cream Cheese
Other Processed Cheese
Unprocessed / Packaged Hard Cheese
Cheddar Cheese
Others (Mozzarella, Provolone, Parmesan,
Emmental, Romano, Ricotta and Rest)
Cream
Fresh Whipped Cream
Fresh Half/ Single Cream
Long Life/ UHT Whipped Cream
Butter and Spreads
Butter
Margarine and Spreads
Coffee Whiteners
Product Form
Concentrated/ Thick liquid nondairy creamer
Powdered nondairy creamer
Liquid non dairy creamer
Fat Type
Medium Fat
Low / No Fat
High Fat
Application
Coffee
Tea
Baking Items
Other Applications (Drinks, Candy and
Remaining Concentrated Beverages)
Distribution Channel
Hypermarkets
Supermarkets
Independent Small Grocers
Convenience stores
Other grocery retailers
Non store retailing
Health and beauty specialist retailers
Key Target Audience
Dairy food manufacturers
Milk Processors
Dairy Association
Milk Importers, Distributors
and Manufacturers
Condensed Milk Manufacturers
and Distributors
Ice-Cream Manufacturers
Frozen Dessert Manufacturers
Yoghurt Manufacturers
Sour Milk Manufacturers
Butter and Spreads
Manufacturers
Cheese Manufacturers and
Distributors
Dairy Cream Manufacturers
Coffee Whiteners Producers
Time Period Captured in the Report:
Historical Period: 2013-2019P
Forecast Period: 2019P–2025F
Companies Covered:
Drinking Milk Products –
Nestlé SA
Royal FrieslandCampina NV
Ultrajaya Milk Industry & Trading Co Tbk
PT
Indofood Sukses Makmur Tbk PT
Greenfields Indonesia PT
Diamond Cold Storage PT
Cisarua Mountain Dairy PT
Fonterra Cooperative Group Ltd
Condensed Milk Products –
Royal FrieslandCampina NV - Frisian Flag
Indonesia PT
Indofood Sukses Makmur Tbk PT
Indofood Sukses Makmur Tbk PT
Yoghurt and Sour Milk Products –
Yakult Honsha Co Ltd
Cisarua Mountain Dairy PT
Asahi Group Holdings Ltd
Royal FrieslandCampina NV
Salim Group
Yummy Food Utama PT
Diamond Cold Storage PT
Heavenly Nutrition Indonesia PT
Ice-Cream and Frozen Desserts –
Unilever Group
Campina Ice Cream Industry PT
Alpen Food Industry PT
Diamond Cold Storage PT
Indofood Sukses Makmur Tbk PT
Cheese –
Kraft Heinz Co
Mulia Boga Raya PT
Rokko Butter Co Ltd
Megsnow Milk Brand Co Ltd
Mondelez International Inc
Bel, Groupe
Cream –
SukandaDjaya - Roselle Whipped Cream
Fonterra Brands Indonesia PT - UHT Anchor
Greenfields Indonesia PT - Whipping Cream
Haan Indonesia - Wippy Cream
Savencia Fromage & Dairy - Elle and Vire -
Crème Liquid - Whipping Cream
Pondan Food Creations - Whip Cream
BrookFarm - Whipping Cream
ConAgra Brands - ReddiWip
Kraft Foods - Cool Whip
Organic Valley - Heavy Whipping Cream
Butter and Spreads –
Upfield Holdings BV / Unilever Group
Indofood Sukses Makmur Tbk PT
Fonterra Cooperative Group Ltd
Golden Agri-Resources Ltd
Wysman&Zonen BV, HJ
Coffee Whiteners –
Sari Incofood Corp PT - Max Creamer
Nestle Indonesia - Coffee Mate
PT. Santos Premium Krimer / KapalApi - Fire
Boat Kream Café
PT Lautan Natural Krimerindo - Fiber Crème
Key Topics Covered in the Report
Executive Summary – Indonesia Dairy Food Market
Need, Opportunity and Industry Size of Dairy Food Market
Demand & Supply Side Ecosystem, Preferences & Trends across End
Users Market
Dairy Food Market Segment by Product Type, 2013-2019P
Ecosystem for Dairy Food Industry in Indonesia
Value Chain Analysis
Indonesia Drinking Milk Products Market
Indonesia Condensed Milk Market
Indonesia Yoghurt and Sour Milk Products Market
Indonesia Ice-Cream and Frozen Desserts Market
Indonesia Cream Market
Indonesia Butter and Spreads Market
Indonesia Coffee Whiteners Market
Trade Scenario in Indonesia Dairy Food Market, 2014-2018
Comparative Landscape in Indonesia Dairy Food Market
Regulatory Landscape in Indonesia Dairy Food Market
SWOT Analysis
Indonesia Dairy Food Market Future Outlook and Projections, 2019P-2025F
Appendix / Research Methodology
For More Information on the research report,
refer to below link: -
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Reports by Ken Research: -
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