“Daudega India” by Arvog perfectly sets the mood for an India waiting to rise above the pandemic

The brand is communicating a social message through the digital video.

The world is in the throes of great change and understandably, it has been a challenging few months. With great uncertainties over almost everything, people are looking for hope, faith and comfort. Arvog’s scintillating song “Daudega India” is like a shot in the arm for a society that’s waiting for the tides to turn. The motivating anthem assures us that we are not alone in this fight, and there is sunshine beyond these dark clouds.

The vibrant video shows us the best of India - fascinating architecture and rich history to engineering marvels and people-led growth. We’ve achieved all this with our will, and there’s nothing that stops us from scaling even greater heights in the future. All we need to do it bide our time, remain positive and prepare for a great run - economically and socially - once the current fog lifts. There’s little doubt that ‘Daudega India’, once we overcome the current situation. The video is fast gaining popularity, with thousands of views on its YouTube link and high engagement with the audience.

Says Mr. Priyank Kothari, Director - Arvog, “We stand with our Indian brothers and sisters, and our global friends in these unprecedented times. We realise that while today is uncertain, there is much to look forward to in the near future. We can see a better world once this pandemic is behind us. But to get there, we need to see the value and sense in the principles of social distancing, working from home and staying safe with all prescribed precautions. We are in this together, and we will sail through together!”

Arvog is India’s leading NBFC that offers debt, equity and innovative funding to small and medium enterprises with great potential. It recently announced exciting investments in potentially high-growth FinTech companies. “Daudega India” is an initiative of Arvog to light the torch of hope in the current darkness. It has been penned by Abhishek Talented, sung by Amol Shrivastava, Abhishek talented and composed by Abhishek – Amol.