Being Vocal for Local: Eco-friendly Cleaners of The Better Home Ensure Availability of Clean Drinking Water

• The pandemic has made home cleaning more important but chemical-based cleaning agents cause harm to the environment, especially the water bodies.
• Urban households in India release 21.6 billion liters of water every day laden with ethanolamine, phosphates, sulphates, chlorine, and ammonia.
• Effective cleaners can be made out of naturally-derived ingredients, comprising active microbes, plant-based surfactants, and enzymes.
• In less than six months, users of The Better Home products have prevented 8 million liters of contaminated water from flowing into the water bodies.

June 2020: The rapidly-spreading pandemic has attached a greater degree of importance to the mundane chore called home cleaning. However, the chemical-based cleaning agents cause harm to the environment, especially the water bodies. The Better Home, India’s premium sustainable and direct-to-consumer enterprise, emphasizes on the use of locally-made, earth-friendly cleaners that are as effective as the corrosive ones to ensure availability of fresh and clean water suitable for drinking. 

“Corrosive and chemical-based cleaning agents such as laundry detergent, dishwashing liquid or bar, and floor and toilet cleaners are used in every household on a daily basis. On an average, every day, urban households in India release 21.6 billion liters of water laden with ethanolamine, phosphates, sulphates, chlorine, and ammonia, to mention a few. Our resistance to opt for eco-friendly products are mainly due to the barriers in our mind – it has been systematically fed into our minds over the years that anything that does not burn the surface or make eyes teary is not good enough. That is not true – effective cleaners can be made out of naturally-derived ingredients, comprising active microbes, plant-based surfactants, and enzymes. It will reduce the pollution of water bodies as compared to what is caused by conventional cleaners and will contribute to the availability of more clean water suitable for drinking” says Dhimant Parekh, Founder & CEO, The Better Home.

The eco-conscious startup offering sustainable home-care solutions was incepted earlier this year and acknowledges its customers’ contribution that helped prevent 8 million liters of contaminated water flowing into the water bodies. They also work with local Indian MSMEs, and in a time when we are all looking to support our economy and businesses, this is an added bonus!

“According to the independent reports, 75-80 per cent of water pollution by volume is from domestic sewerage and untreated sewage flowing into water bodies have almost doubled in the past decade. An urgent behavioural change by shifting towards use of sustainable cleaning products can have a telling impact on the environment. The customers of The Better Home have proven this – in a short span of less than six months, they have collectively prevented 8 million liters of contaminated water from flowing into the water bodies. We have also engaged MSMEs from all over India to help us create these products which are safe for children and pets as well,” says Anuradha Kedia, Co-Founder, The Better Home. 

About The Better Home: 

The Better Home (https://shop.thebetterindia.com/) makes available a range of products that aid sustainable living for the urban consumer. The Better Home includes eco-friendly cleaners for home care. Since they aren't made from synthetic petroleum-based chemicals, they are non-toxic, environment-friendly, and biodegradable. These are safe for humans/pets and don't harm the groundwater, water bodies, and aquatic flora/fauna. 

The Better Home intends to leave the planet better than we found it. It is the most credible brand of sustainable consumer products under the umbrella of "The Better". The Better Home product ingredients constitute good bacteria and surfactants. Good bacteria take care of organic cleaning and Surfactants break the shell of any viruses and wash them off. So, as per WHO guidelines, cleaning with our products can help sanitize against COVID19 as well. Currently "The Better Home" products are: floor cleaners, dishwashing liquid, laundry wash, and toilet cleaners. The Better Home plans to put out more eco-friendly products in the future. The intent is to eliminate chemicals from their customers’ day - to - day life.