17thJune:, New delhi: In today's uncertain times, where
nothing seems to be too sure, a new digital film by Flite has brought to fore
an emotional rediscovery of family bonding, that infuses a fresh breath of hope
and a smile in us.
The digital video campaign#RishtoKiFliteshowcases how this unexpected change has uncovered
some surprisingly soothing emotions - people have rediscovered their family
ties which had got brushed under the busy routines of daily life.
Expressing
his thoughts on this,Gaurav Dua,
Executive Director (Sales & Marketing), Relaxo Footwears Limitedsaid,
"The lockdown period has forced us to slow down our usually hectic pace
and obverse the small blessings around us that have always been taken for
granted and most often, ignored. This pandemic has taught us to savour the
little joys of family life that are the true gems to be treasured. Flite
attempts to draw the customers into this realm of positivity with this film”
The value of having time with loved ones is unprecedented and
can never be traded for anything else. Share your family stories with Flite by
using #RishtonKiFlite on all social media platforms and don't forget to tag Flite on @FliteFootwear.
As brand FLITE unveils its refreshed new logo, it brings to
fore this very emotion in a short film, ‘Riston Ki Flite’, live on
About
Flite
Flite
is household name which offers a range of slippers and sandals for the entire
family for their everyday use. Keeping in mind the aspirations and value for
money mind-set of its consumers, Flite is available in a wide choice of
innovative designs at most competitive prices at most footwear outlets.
*About
Relaxo:-
Incorporated in 1984,
Relaxo is the largest footwear manufacturer in India, serving the nation since
four decades, and is today ranked among the top 500 Most Valuable Companies.
A Fortune 500 (India)
company, synonymous with quality products &
affordable prices, it manufactures slippers,
sandals and sports & casual shoes.
Its most
popular brands – Relaxo, Sparx, Flite and Bahamas are a leader in their space.
Relaxo, an iconic brand synonymous
with rubber slippers, is the most versatile footwear for all segments of
society while Flite is a popular range of fashionable and semi- formal
slippers.
Sparx reflects the attitude, style,
dynamism and spirit of young India and offers sports shoes, sandals &
slippers and the colorful range of Bahamas casual flip flops exude the spirit
of freedom, fun and modernity of youth.
Having a pan India
distribution footprint, Relaxo also operates a 350+ strong network of own
retail outlets, with availability on all major e commerce portals as well.
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