- After successfully adopting physical retail and e-tail channels, direct selling giant Tupperware India to initiate social selling via exclusive webstore in India
New Delhi, 15 June 2020: Tupperware, a globally renowned and much-loved premium homeware brand based out of Orlando, US, adopted a harmonious multi-channel sales approach last year. In past 24 years of operations in India, the brand cultivated a strong and loyal network of more than a million direct sellers in the country and currently has more than 70,000 direct sellers. As the brand entered retail and e-tail verticals, many direct sellers explored these new channels with the brand and became outlet franchisees while many others listed products on online marketplaces. With this transformation, the brand moved a step closer to the consumer and received encouraging response. With COVID-19 came the challenge of restrictions around physical mobility, but owing brand’s innate agility and innovative bend of mind, Tupperware India added another feather in its cap with the launch of social selling channel via newly launched exclusive webstore – https://shoptupperware.in/.
Social selling as a concept is gaining immense popularity amongst the consumer and business community alike, and Tupperware has designed customised training modules for its direct sellers to adopt this new way of engaging with the consumer. In the absence of physical meetings, social media channels like Facebook, Instagram, WhatsApp, video platforms, and more are replacing traditional meet-and-greets by offering wider reach to engage with existing and potential customers irrespective of where direct sellers are physically stationed. The platform enables swift and direct deliveries to the customers and earnings are easily credited to the direct sellers digitally. Tupperware is evolving with the times to offer to its sales force and the consumers, the choice to interact via whatever medium is best suited to them.
Speaking about the concept, Mr. Deepak Chhabra, MD, Tupperware India elaborated, “Learning, innovation and evolution keeps a brand alive and relevant, and strategies like social selling have never been more relevant than in today’s ever-changing world. Our direct selling channel has been one of the strongest mediums of sales for us and it has stood the test of time during COVID-19 challenge as well. As we all embrace the idea of a virtual world and move towards adoption of digital solutions, concepts like social selling become highly relevant and useful. The Social Selling model is an extension and not a replacement of the physical meet and greets which Tupperware is traditionally known for, yet it will yield similar emotional associations. The added advantage of social selling is its zero-investment initiation model, in-built convenience and efforts being saved in terms of time and other similar resources.”
Tupperware has the rich experience of over 2 decades in the direct selling space. The brand operates with the core philosophy that a confident, independent and entrepreneurial women is their greatest asset and invested heavily in training, skilling women. These brand representatives have operated with an entrepreneurial spirit and have nurtured real and lasting relationships with consumers for the brand. Now with a robust webstore in place, these direct sellers can operate from anywhere and anytime to connect their network of consumers with the brand via social media channels of their choice.
The newly launched webstore is in line with the brand’s harmonised multi-channel sales approach including direct selling, exclusive brand outlets and e-tail. Along with listing the entire range of Tupperware products, it will host product utility and demonstration videos, quick and easy food recipes, elaborate product information and many such features that will add value to a consumer’s product discovery and buying journey. Designed on ‘mobile first’ approach for an optimal experience on smartphone screens, the platform will offer superlative interface to dynamic, digitally savvy consumers who are always on the move. In due course of time, the brand intends to undertake 360-degree integration of the multiple sales channels and offer a seamless experience to its consumers where they can experience the product at one channel, evaluate options on another, place order via third medium and return or exchange at the fourth. The launch of the exclusive webstore is not only a sales platform but also a consumer engagement platform for the brand.
URL to the webstore: https://shoptupperware.in/
About Tupperware Brands Corporation
Tupperware Brands Corporation, with Global Headquarters in Orlando, USA, is a leading global marketer of innovative, premium products. After a decade of success in United States beginning 1946, Tupperware expanded into Europe. In 1963, the company had a presence in six European countries and then launched in Japan and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. Tupperware Brands has expanded to almost 100 countries around the world and entered India in 1996. Tupperware brands span several categories including design-centric food preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products through the Avroy Shlain, Fuller Cosmetics, NaturCare, Nutrimetics and Nuvo brands. For more information, visit www.tupperwarebrands.com
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