Thursday 11 February 2021

Looking for love, drama and non-stop entertainment? Flipkart Video launches ‘Dating Aaj Kal’ featuring Karan Kundrra

~ India’s first, interactive, reality dating show ~

Click on the link to catch a glimpse: https://youtu.be/uFInETqLkZ4

India, 12th February 2021: With Valentine’s Day coming up, love in the air and cupid possibly around the corner, Flipkart Video is set to introduce its latest interactive show, Dating Aaj Kal, hosted by silver screen heartthrob Karan Kundrra. Set to launch on the 13th of February, the show promises to combine the playfulness of online dating with the charm of old school romance in a way unlike ever before. While playing host, Karan will also be seen helping 10 beautiful girls find their perfect match.

Spanning 30 episodes, the show takes viewers on a journey wherein every three episodes, one girl interacts with five charming boys. Throughout the series, each of the boys will be seen going through five fun yet competitive rounds, trying to woo their way into the girls heart. The first round called Voice Note gives the girl an opportunity to rate the five boys based on their 30-second introduction. In the second round, Aamne Saamne, the girl is introduced to the boys behind the voice and given 10-seconds to choose the ones who make it to the next round. The show then progresses to Round 3, Speed Dating, where each boy gets a chance to chat with the girl, while making sure she is still interested. This is followed by a Group Date wherein host Karan Kundrra unexpectedly presents the girl with secrets about each of the three boys, and the way they tackle these revelations will decide who makes it to the final round. Basis the girls decision, the most impressive boys head to the most coveted round, The Final Date - a romantic and intimate chance to form a connection.

Through each of the rounds, Karan Kundrra will be seen playing love guru, mentoring the girls and boys who are on the lookout for their perfect match. Audiences tuning in can jump right in and actively be a part of the fast and furious love stories by guessing the girls' decision at different stages and have the exciting opportunity to win phenomenal prizes.

Commenting on his collaboration with Flipkart Video, host Karan Kunddra said, “I'm always looking for projects that are creative and path-breaking. When I first heard about Flipkart Video's 'Dating Aaj Kal' show, I was instantly hooked to the concept and wanted to be a part of it. From yesteryear's love letters and telegrams to today's dating apps, the world of romance has evolved drastically. Dating Aaj Kal is a modern interactive show that brings together the excitement of online dating and the thrill of real-life romance. It’s an absolute pleasure to host this show and I am super excited for the audience to dive into the romance and all the drama that the show promises to deliver on.”

Get your daily dose of emotions, romance and drama as the girls and boys set out on their quest for love with Dating Aaj Kal, starting 13th February. Tune in, participate and get the chance to win exciting prizes. Users can access the show by clicking on the Video icon at the bottom right of the Flipkart app’s homepage.

You can download the Flipkart App here: https://play.google.com/store/apps/details?id=com.flipkart.android&hl=en_IN

https://apps.apple.com/in/app/flipkart-online-shopping-app/id742044692

About Flipkart Video

Flipkart Video is an in-app interactive video platform from India's homegrown consumer internet company, Flipkart. Launched in 2019, Flipkart Video is reimagining digital entertainment for the mobile world. With a tech-forward approach that combines interactivity and gamification for short-form snackable content, Flipkart Video continues to create a differentiated experience for mobile-first users. It combines content with commerce by rewarding users as they are entertained, thereby truly elevating the user's journey on the platform. Flipkart Video continues to stand apart and stay ahead, as it carves a niche for entertainment and engagement in India.

For more details contact media@flipkart.com

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