Mumbai, February 2021: Holy music has a unique soothing quality; it fills the soul with love and adds tranquility to the surrounding, and that’s exactly what Ishara has aimed to bring with the new title track of Paapnaashini Ganga. The song expresses love and respect for Goddess Ganga, capturing her story of divinity and virtues. Padma Shri award winning singer Kailash Kher lends his soul piercing voice to the title track perfectly complimenting the lyrics and uplifting the song.
With its crafted lyrics the title track speaks about the beautiful birth story of Goddess Ganga and captures the many emotions and devotion we have for Goddess Ganga. The song beautifully conveys the story of how Goddess Ganga came to life from the nail of Lord Vishnu and how Lord Shiva helped her descend on earth to save humanity.
Kailash Kher said, “The lyrics of Paapnaashini Ganga beautifully capture the true spirit of Ganga Mata and her story. When I got the chance to be a part of Ishara's Paapnaashini Ganga song, I was happy to be able to a part of it. Paapnaashini Ganga gave me the freedom to add shades of Adhyatm that gave depth to the composition and have a chiming effect.”
He further added, "My music is a reflection of the way I think and lead my life. I have tried to add a piece of me to the song. Today’s Kailash is the prodigy of Ganga and Himalaya itself."
Kick-starting on 1st March 2021, Ishara will be a 24X7 Hindi entertainment channel, available to television audiences on major DPOs (DTH and cable networks) in its launch phase in India. Ishara has already set the market abuzz with the announcement of its three shows Janani, Humkadam and Agni Vayu. And with Paapnaashini Ganga, they are sure to strike a chord with the audiences.
About Ishara
Ishara is a Hindi General Entertainment Channel that offers a wide variety of shows covering a gamut of genres from family drama to love story, mythology to women-centric, and more. The channel is driven to create diverse and disruptive content that gives a panoramic view of life through relatable stories. Positioned as 'Ishara - Zindagi Ka Nazara', the channel will capture and celebrate the essence of India’s culture, values, and diverse traditions with a contemporary perspective. Ishara is a venture by the IN10 Media Network. Led by Aditya Pittie, IN10 Media Network focuses on building world-class brands that are the epitome of quality content.
About IN10 Media Network
IN10 Media Network is a parent company to diverse businesses in the media and entertainment industry. With deeply entrenched roots in the creative community and a long association with premium content, the businesses in its folds—including EPIC, ShowBox, Filamchi, Gubbare, Ishara, EPIC ON, DocuBay, Juggernaut Productions and Platanista Games – covering every aspect of the content life-cycle across platforms. Led by entrepreneur Aditya Pittie, IN10 Media Network has its efforts focused on building world-class brands.
For more details, visit https://www.in10media.
No comments:
Post a Comment