Exquisitely created
for digital platforms, each of the films will highlight
the country’s remarkable characteristics
Delhi, 11 February, 2021: Singapore is home to some of the most unique tourist
attractions and widely perceived as a safe, environmentally friendly and
multi-faceted destination. From its stunning skyline, scrumptious food, efficient
public transport to diverse ecological landscapes and rich heritage, Singapore
deserves a spot on everyone’s list of must-visit destinations. With the aim of
connecting people to Singapore and igniting their passions to travel, National
Geographic, with its immersive and visually appealing style of storytelling
will take viewers on an exciting tour of the city through an eight-part series titled – “Reimagine
Passion in Singapore”. Starting 12 February 2021, the films will be exclusively released on National Geographic
India’s social media platforms that have reach of over 10 million fans.
These
60-120 second films will take audiences through a journey in Singapore to find diversity
and marvel at the right balance in modernity, greenery and culture that will
ignite one’s passions in the arts, photography, culinary and urban wildlife. Uniquely
shot and edited to appease the digital audiences and fans across National
Geographic’s social media platforms, all eight films will give viewers
different perspectives on the various activities and experiences in Singapore.
“We offer a special, unfiltered view of our planet, cultures and
distinct places through our National Geographic social media platforms for our
fans across the country. Singapore, is undoubtedly one of the most spectacular
locations in the world and we thought of creating special short, bite-size yet
impactful stories and giving our very engaged community of 10 million+ fans, a
unique perspective of the city,” said a National Geographic spokesperson
The association with National Geographic India is one of the
initiatives undertaken by Singapore Tourism Board to invite the Indian audience
to reimagine travel to Singapore as part of its global SingapoReimagine
campaign.
Over the past few months, Singapore’s tourism sector has been working towards
showcasing both resilience and ingenuity to meet the evolving needs of visitors
in a Covid-present world and ensure that every aspect of their experience is
safe, yet delightful.
With international border restrictions still in place, this is a
way to bring the Singapore experience closer to the Indian audience, who appreciate
and enjoy Singapore as the destination for both leisure and business travel.
“We are happy to collaborate with National Geographic India, presenting Singapore through their trademark creative, passion-filled lenses. The films, featuring four creative Indian personalities and their takes on the city destination’s charms and offerings, will be entertaining and engaging for viewers. Each short film invites audience to reimagine Singapore and discover the city’s many layers. They will re-spark the desire to travel and enjoy the experiences, when the time is right.” said Mr. G B Srithar, Regional Director, India, Middle East & South Asia (IMESA), Singapore Tourism Board (STB).
National Geographic’s series of eight short films titled
‘Reimagine Passion in Singapore’ will be released on National Geographic
India’s Facebook and Instagram platforms on 12th of Feb 2021
Facebook: National
Geographic India
Instagram: @NatGeoIndia
Twitter: @NatGeoIndia
About National Geographic Partners
National Geographic
Partners LLC (NGP), a joint venture between The Walt Disney Company and the
National Geographic Society, is committed to bringing the world premium
science, adventure and exploration content across an unrivalled portfolio of
media assets. . NGP returns 27% of the proceeds to the non-profit National
Geographic Society to fund work in the areas of science, exploration,
conservation and education. In India, National Geographic Channel and Nat Geo
Wild are available across five languages and have a wide-ranging mix of
international shows which are made local relevant and shows that are developed
and created locally
For more information, please visit:
Facebook: National Geographic India
Instagram: @NatGeoIndia
Twitter:
@NatGeoIndia
About the Singapore Tourism Board
The Singapore
Tourism Board (STB) is the lead development agency for tourism, one of
Singapore’s key economic sectors. Together with industry partners and the
community, we shape a dynamic Singapore tourism landscape. We bring the Passion
Made Possible brand to life by differentiating Singapore as a vibrant
destination that inspires people to share and deepen their passions. For more
information, visit www.stb.gov.sg or www.visitsingapore.com or follow us on Twitter @STB_sg (https://twitter.com/stb_sg)
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