A fun, youthful and
quite a LOOvey-Dovey touch to celebrating LOVE campaign on Instagram
New Delhi, 12th February 2021: Parryware, India’s contemporary bathroom solutions brand has recently launched the #LOOveFilter digital campaign to celebrate Valentine’s Day this year. The #LOOveFilter is an interactive AR Filter designed for couples on Instagram to amp up 2021 Valentine's Week celebrations. The campaign, conceptualized by Dentsu Impact and Alive Now, is aimed at engaging with consumers and roping them in for some couple centric, light-hearted fun revealing their bathroom secrets.
Taking a
cue from the current trends and the 'love' already in the air, Parryware
intends to shed light on couples' compatibility when it comes to each other's
bathroom habits and create an exciting array of joyful, relatable banter
between real-life couples. The Parryware AR filter is
a two-player set up with questions like 'Who’s the bathroom hog?', 'Who is the
designated toilet cleaner?', ‘who is the messier one?’, wherein couples have to
tilt their heads towards their partners. One can access the filter by tapping
on the story section of Instagram on their phones and search for ‘LOOve Filter
by Parryware_India’.
Commenting on the brand’s initiative, Mr. KE Ranganathan, Managing Director, Roca
Parryware India said, “At Parryware, we are
always innovating to bring ideas to life and with Valentines’s Day around the
corner, we felt it was a perfect way to bring toilet talk in such a fun and
romantic way. The #LOOveFilter campaign celebrates love in a unique way,
breaking away from the monotony of asking romantic questions and weaving in
bathroom talk, and cherish how love can be imperfectly perfect. We look forward
to an overwhelming response to this campaign and believe such digital
initiatives will further bring us closer to millennials and the younger
consumer base. As Parryware always stands for Fashion.”
The brand further urges consumers to take the
quiz and share their LOOve chemistry on social media and bag a chance to gift
your valentine Amazon vouchers with daily winner announcements from the 12th to
16th of this month.
Creative partner
- Dentsu Impact
Technical partner - Alive Now
Link for the LOOve
filter: https://www.instagram.com/ar/770690933570456/
Link for Parryware’s Instagram page: https://instagram.com/parryware_india?igshid=1lfr7aebwtn9v
Parryware, India’s leading manufacturer of bathroom products, is the flagship brand in the portfolio of Roca India. Roca Group is a 2 billion euros Spanish giant, and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.
Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion' positioning to further reiterate its commitment of offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during mid 1990s and has since built a strong service network across 30 cities in India. Parryware products are manufactured in 8 factories across India and is present through a strong distribution network of 7800+ dealers and retailers in the Indian market. For more information - www.parryware.in
About
Roca
Roca is a company engaged in the
design, production and commercialization of products for the bathroom space, as
well as ceramic floor and wall tiles for architecture, building and interior
design. Its origins date from 1917, when the Roca family started building their
first production plant in Gavà (Barcelona). In the centenary of its
establishment, the company employs over 23,400 workers and has 81 production
plants, with presence in more than 170 markets in the five continents. For more
information, visit
www.roca.in
No comments:
Post a Comment