Sansui introduces exciting range of Android TVs for smart consumers of New India

 

~endeavours to make Valentine Day special with the launch of spectacular ‘Love to Sing, Sing to Win’ contest~ 

~Leading singers Neeti Mohan, Stebin Ben and Gajendra Verma to infuse the magic of music and romance in the contest on  Facebook, Instagram, Twitter, YouTube, MX Takatak & ShareChat~

New Delhi; 13.02.2021: Strengthening its brand positioning with a strong comeback in India, Japanese consumer electric brand Sansui has launched its premium Android TV range for smart consumers of New India. Taking the love affair with consumers one step further this Valentine’s Day, Sansui has also announced a unique #LoveToSingSingToWin contest along with its exciting range of Android TVs. The brand has collaborated with leading singers Neeti Mohan, Stebin Ben and Gajendra Verma to inspire the digital-savvy generation to participate in their full spirit. Urging consumers to spread the colours of love and happiness with their passion to sing and tune in to the rhythm of romance, Sansui #LoveToSingSingToWin contest is hitting Facebook, Instagram, MX Takatak and ShareChat platforms on 13th, 14th and 15th February.

Designed to take the entertainment and infotainment experience of the millennial generation to a whole new level, Sansui has introduced its premium range of Android TVs with the starting range of Rs.16,590 in the Indian market. Get hooked to the elegant design, flawless visual experience, smoothest Android experiences and unlimited entertainment with every-ready assistance by Google. This exciting range comprises of 55 inch UHD TV, 50 inch UHD TV, 43 UHD TV, 43 inch FHD TV, 40 inch FHD TV and 32 inch HD TV.

Sansui’s Android TVs are power packed with 4K Ultra HD display combined with Wide Colour Gamut and HDR10 crystal-clear display so that you never have to compromise on the colour quality. 4K HDR recreates true-to-life images with balanced contrast, high brightness and unmatched colour rendering. With bezel-less design and wide viewing angle, the viewing experience becomes truly immersive. 

Commenting on the launch Shashin Devsare - Executive Director, Jaina Group (Sansui India) said, “Made specifically for the Indian audience with the most advanced technology, Sansui Android TV range is crafted with passion to entertain and infotain the consumers of New India. We have aggressive plans to make India a manufacturing hub for Sansui brand products and would export to other geographies, including the neighbouring South East Asian markets. Our Sansui range of products are available online across leading ecommerce platforms and at all leading retail stores in the country”. 

Sensational singer and netizens favourite, Stebin Ben said, “Nothing beats a love song when it comes to inspiring romance and boosting the V-day spirit. This time, instead of saying 'I Love You', express your feelings with the lyrics of this special song from Sansui’s #LoveToSingSingToWin contest and share it with the world.”

The Android TV is integrated with Dolby Audio and DTS Studio Sound for an encapsulating stereo system, delivering one of the best powerful sound experiences. Also, there is Built-in Chromecast that allows you to stream content straight from your smartphone to your TV. With Google Assistant, you can search for movies or TV shows to make sure that you never miss the Android feel and the voice search remote which helps you to search for content with your voice by just the press of a button. With a fast processing quad-core CPU and its impeccable performance, it feels nothing short of a powerhouse. The time to upgrade your Android TV experience is now! 

About the company:

Japanese consumer electric brand Sansui re-entered the Indian market in 2019 in partnership with Jaina Group, a well-known business conglomerate with interests in telecom, consumer durables and electronics. Sansui range of products include Android TVs, Smart TVs, Washing Machines, Air conditioners, Refrigerators, Party Speakers and a plethora of small home appliances. The group plans to invest Rs.1,000 crore in Indian operations in the next three years and is eyeing a turnover of Rs.3,500 crore for Sansui brand in India by 2021-22.