Launches a digital campaign around Cocoon- India’s first equal choice customizable mattress #TwoForOne #EqualChoice
National, 19th February 2021: Cocoon, India’s first customizable mattress from Sleepwell has launched a digital campaign that encourages women to be vocal about their needs and comfort and choose accordingly. Today’s women exude strength, confidence and power. They are bold, independent and love to make their own choices. The new campaign from Sleepwell is an ode to the modern woman, who believe in an #EqualChoice.
The brand has launched three videos that highlight the needs and expectations of different women from an equal world- ‘Because my comfort matters just as much as his’, ‘We are equal, even in bed’ and ‘My side is my personal space’. Cocoon Mattress is a first equal choice customizable mattress that lets consumers choose between Ortho Firm or gentle firm side of the mattress.
Instagram link - https://www.instagram.com/p/
Twitter Link - https://twitter.com/
On the campaign, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “The Cocoon Mattress has been launched specifically to provide customized comfort to a couple on the mattress. The new campaign is in line with our brand values, that keeps customers at the core of innovation as well as communication. We salute the modern woman of today, and their independence in making their own decisions. We are hopeful that this communication will be well-received by our audience and motivate them to make an #EqualChoice.”
About Sleepwell
Sleepwell has been a part of generations of delighted consumers over the last five decades and it continually strives towards attaining a perfect balance between latest technological advancements and the demands and luxuries of the modern consumer. It is a flagship brand of the Sheela Group, India’s leading manufacturer of Polyurethane foam and an ISO 9001 certified company. It has 10 state of the art manufacturing units, a strong support of over 100 distributors and over 8000 dealers in India. Sheela Group commands approx. 30% market share of the Indian P.U. Foam industry. Its P.U. Foam is used in industries like automobiles, generators, shoes, garments, packaging and many others. A market leader in India with almost 50 years of experience, a pan India distribution and manufacturing network, a diverse product portfolio and robust R&D capabilities, define this pioneer in the business of comfort. For more information - www.mysleepwell.com
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