CELEBRITIES JOIN #THETHINPOSSIBLECHIP CHALLENGE AND MESMERIZE FANS WITH PLAYFUL MAGIC TRICK

Bollywood superstar Alia Bhatt and popular stars Shehnaaz Gill, Gauhar Khan, Hina Khan, Nupur Sanon, and many more seen doing the challenge

Charming fans with her cute yet playful magic trick, Bollywood’s leading actor, Alia Bhatt kickstarted a new #TheThinPossibleChip challenge. In the challenge, Alia is seen teasing her fans and making the super-thin Lay’s Wafer Style chip magically disappear as she clicks her fingers. Showing everyone the magic trick, she asks her fans to take up the challenge and make the chip disappear, with the video caption, “A trick up my sleeve or real magic? Try it yourself with the thinnest Lay’s ever!”.

Taking a cue from Alia’s video, popular celebrity and prominent social media star Shehnaaz Gill captivated fans with her bubbly take on the magic trick. In her recently uploaded video, captioned “Yeh vaala magic karke dikhao?”, Shehnaaz encourages viewers to participate in the challenge. Her video has attained over 510K views.

Following suit, prominent celebrities like Gauhar Khan, Hina Khan, Nupur Sanon, and Siddharth Nigam also joined the campaign and captivated their fans with playful magic tricks done with the #PaperThinWaferThin Lay’s Wafer Style chips.

Sharing her experience on the collaboration, Gauhar Khan said “I had never performed a magic trick for my fans before! Thanks to the innovative concept by Lay’s, I finally got to try this cool trick on their thinnest chips ever! Lay’s Wafer Style is not only mine but also my friends’ favourite snack to munch on – it makes every moment more delightful!”

Asking fans to join in the challenge and remix the reels, Lay’s fan and actor, Hina Khan, expressed her love for the chips, said, “Lay’s is always exciting fans with exciting and innovative campaigns and this time was no different. My effortless magic trick in the #TheThinPossibleChip Challenge shows how extremely crispy, effortlessly light, and paper-thin the new Lay’s Wafer Style chips are!”

“Give this magic trick a shot with STYLE!” read Nupur Sanon’s caption, as she performed the magic trick in the comfort of her home. Sharing her thoughts on the magic trick, Nupur Sanon said, “Lay's is my favourite chips brand and when I heard of the nation-wide launch of the paper-thin, wafer-thin Lay's Wafer Style, I was extremely excited to try it out! The magic trick in the latest challenge by Lay's – #TheThinPossibleChip Challenge – was simple yet unique and made the project a lot more fun! Lay’s Wafer Style is not just unbelievably thin and light, but also irresistibly tasty!”

With influencers and fans ecstatically becoming a part of the campaign and trying out the magic tricks, the enjoyable campaign is being widely shared and liked on social media, with comments like “What a trick!”, “Damn cute way of doing it!”, and “Magician Siddd!” pouring in.