MX TakaTak partners with Nas Academy for the second edition of the Creator Training Programme

~ As part of #BannTakaTakWithNas, 50 handpicked creators across categories and regions are being trained by international experts to create high-quality content for Indian Audiences on MX TakaTak ~  

Mumbai, 28^th January 2022: India’s leading short video app, MX TakaTak has joined hands with the Nas Academy for the second consecutive year for the Creator Training Programme. Taking the initiative, a notch higher, #BannTakaTakWithNas will see 50 handpicked influencers across multiple categories and regions being trained to create high-quality content by international experts. The month-long upskilling programme kick-started earlier this month and includes several interactive learning activities such as fellow meetings, contests, feedback sessions and one-on-one sessions from Nas Academy mentors, helping them understand all aspects of content creation. Equipped with the latest technology and the best teachers, Nas Academy was founded by Nuseir Yassin (Nas Daily), who is focused on building a technology infrastructure for creators like him. 

#BannTakaTakWithNas is crafted to help participants grow as content creators and prepare them for tomorrow’s opportunities. It gives them a chance to acquire global industry knowledge from Internal Experts of the Nas Team as they cover multiple topics for becoming better creators and curating quality content. Participants are given a chance to share their knowledge and learnings with their counterparts and are also awarded a Nas Academy Alumni Certificate post the successful completion of the course. Key KOLs from MX TakaTak like Moni Kundu, who is known for creating comic videos, Nishi Singh known for making videos on popular songs and Trilok Kumar and Sayali, who are known for scene creation are also part of this programme. 

As per the App Annie State of Mobile Report 2022, MX TakaTak ranks #2 in India in terms of Downloads in Social and ranked #5 amongst Top Apps & Game Companies of 2021 by Downloads. With consumers increasingly gravitated towards short-form video apps, the report states that creativity, creation and connection are at the core of growing interests in 2022 which is testimony to MX TakaTak’s vision of empowering its influencers and delivering engaging videos.  

Janhavi Parikh - Business Head, MX TakaTak said, “At MX TakaTak, we follow a creator first approach and strongly believe that upskilling is the key to success in this digital content creation world that is constantly evolving. We are thrilled to partner with Nas Academy once again to deliver on this vision after a successful innings last year. This collaboration is an effort to train our creators on how to leverage their strengths to create compelling content and at the same time stay updated with industry trends.” 

Being a frontrunner in the short video space, MX TakaTak is known to encourage the country’s innovative minds to create engaging, impactful and inspiring content on its platform.  

About MX TakaTak 

MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others. This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 2 Billion+ videos views daily and home to 21Mn+ unique content creators, this free to use platform caters to 150Mn Monthly Active Users. 

About MX Player 

MX Player is an entertainment super app that caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and gaming. Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others. 

Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps. 

From the stable of Times Internet (the digital venture of Times of India, India's largest media and entertainment group), MX Player has now spread its footprints across 13 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, Nigeria and Bhutan.  MX has further expanded its business with the launch of its short format video app MX TakaTak - a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 21Mn+ unique content creators as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.